阅读下面的短文，根据所读内容在表格中的空白处填入恰当的单词。
注意：每个空格只填一个单词
The business world has become very competitive these days and every company is trying its best to increase its market share. However, only those people who can effectively reach out to their customers can win in this race. Advertising is one of the best tools to reach millions of people and explain to them the quality and feature of your product. Though internet advertising, television advertising and radio advertising have appeared as the most popular forms of advertising in this modern age, you cannot ignore the importance of newspaper advertising.
Choosing the most popular newspaper is one of the most important newspaper advertising tips for all businessmen. While placing an ad, you must realize how popular the newspaper is. The more the readers are, the more the customers you will get. Though popular newspapers would be more expensive, it is advisable to go with them to expect a good response from people.
The wording of the advertisement is very important because that will attract people to the products of your company. The wording should be simple, easy to understand and grammatically correct.
The overall appearance of the advertisement should also be good and attractive. Your ad can be a little bigger in size. A colored ad with the content written in a stylish manner can get more attention.
Positioning your advertisement at the right place is very important. Generally, it is believed that the ads on the first few pages and those at the top of the newspaper would get more attention. There are many columns in newspapers under which the ads are printed, so your ad should be placed in the right section.
The above newspaper advertising tips will help you grow your business greatly. So use them for your own benefit and achieve your goals successfully.
Title ：Newspaper advertising

Reason for advertising	With more and more       in the business world, many companies are making use of advertising to reach out to many customers and increase their market share.
Different advertising	Internet advertising , television advertising, radio advertising and newspaper advertising are all very
Newspaper advertising tips	Popularity	Be ______of how popular the newspaper is. Though popular newspapers would be higher in     ,going with them will ensure a good response from people.
Wording	The wording of the advertisement will make your products      to people. The wording should be simple, easy to understand and correct in     .
	You can have a slightly bigger and      ad with the content written in a stylish manner.
Positioning	The ads on the first few pages and those at the       of the newspaper would get more customer attention and you should place your ad in the right section.