Advertising is as old as story-telling itself. For as long as people have wanted to persuade others to buy their goods, give them their vote or lay down their lives, they have used the methods of advertising. Of course, methods have changed over the years. At first, word of mouth was the only means of communicating, but after the invention of the first printing press and the arrival of the first newspaper, the camera, the television, and the home video recorder, the persuasive methods of the advertising industry have become much more sophisticated.
Advertising appeals more to our emotions than to our minds and therefore uses persuasive techniques which, though not misleading, are certainly biased towards its products. Advertisements have some basic features.
·They are fast and short. They deliver their message in minimum time and space.
·They are concentrated. Their language and images are extremely dense.
·They appeal to consumers’ emotions rather than to their logic.
·They entertain. That entertainment may be in the form of a jazzy melody or a photograph or a clever joke, but it always draws attention to itself because advertisements have to compete against every other competitor for consumers’ attention.
In the past, people used methods of advertising when they wanted others to          .

A．buy their products and lay down

B．vote for them and give up their lives

C．support them and lie down

D．buy their products and give them tickets

How can advertisements attract people?

A．By showing reasonable prices of the products.

B．By showing fabulous pictures of the products.

C．By reminding people to think before deciding to buy the products.

D．By persuading people in the form of music, pictures and so on.

The writer implied in the passage that          .

A．advertisers only present good points of their products

B．advertisers try to cheat consumers

C．advertisers are not sure about their products

D．advertisers are competing with each other.

“Itself” in the last sentence of the passage refers to          .

A．photograph

B．entertainment

C．joke

D．jazzy melody