It was raining. I went into a café and asked for a coffee. 36 I was waiting for my drink, I realized that there were other people in the place, but I sensed 37 . I saw their bodies, but I couldn't feel their souls 38 their souls belonged to the 39 .
I stood up and walked between the tables. When I came to the biggest computer, I saw a thin, small man 40 in front of it. "I'm Steve", he finally answered after I asked him a couple of times what his name was. "I can't talk with you. I'm 41 ", he said. He was chatting online with somebody--probably someone he didn't know--and, at the same time, he was playing a computer game--a war game. I was surprised. He was chatting online and, 42 , he was playing a computer game—a war game. I was 43 .
Why didn't Steve want to talk with me? I tried 44 to speak to that computer geek (怪人), 45 not a word came out of his mouth. I touched his shoulder, but no reaction（反应）. I was 46 . I put my hand in front of the monitor, and he started to shout, " 47 !"
I took a few steps back, wondering if all those people in the café were looking at me. I ___48 , and saw nobody showed any interest.
49 , I realized that the people there were having a nice conversation with their machines, not with people. They were more 50 having a relationship with the ___51 , particularly Steve. I wouldn't want to 52 the future of human beings if they preferred sharing their lives with machines 53 with people.
I was worried and I sank in my thoughts. I didn't even 54 that the coffee was bad, 55 Steve didn't notice there was a person next to him.
A．Before B．Since C．Although D．While
A．pain B．loneliness C．sadness D．fear
A．because B．when C．until D．unless
A．home B．world C．Net D．Cafe
A．sleeping B．laughing C．sitting D．learning
A．busy B．thirsty C．tired D．sick
A．first of all B．just then C．at the same time D．by that time
A．surprised B．delighted C．moved D．frightened
A．once B．again C．first D．even
A．but B．so C．if D．or
A．excited B．respected C．afraid D．unhappy
A．Shut up B．Enjoy yourself C．Leave me alone D．Help me out
A．walked about B．walked out C．raised my hand D．raised my head
A．From then on B．At that moment C．In all D．Above all
A．interested in B．tired of C．careful about D．troubled by
A．computer B．soul C．shop D．geek
A．tell B．plan C．imagine D．design
A．other than B．instead of C．except for D．as well as
A．pretend B．understand C．insist D．realize
A．as if B．just as C．just after D．even though
Several years ago, while attending a communication course, I experienced a most unusual process. The instructor asked us to list__36__ in our past that we felt __37__ of, regretted, or incomplete about and read our lists aloud.
This seemed like a very __38__ process, but there’s always some __39__soul in the crowd who will volunteer. The instructor then __40__ that we find ways to __41__ people, or take some action to right any wrong doings. I was seriously wondering how this could ever __42__ my communication.
Then the man next to me raised his hand and volunteered this story: “Making my__43__, I remembered an incident from high school. I grew up in a small town. There was a Sheriff __44__ of us kids liked. One night, my two buddies（同伴） and I decided to play a __45__ on him.
After drinking a few beers, we climbed the tall water tank in the middle of the town, and wrote on the tank in bright red paint: Sheriff Brown is a s.o.b. (畜生). The next day, almost the whole town saw our glorious __46__. Within two hours, Sheriff Brown had us in his office. My friends told the truth but I lied. No one __47__ found out.”
“Nearly 20 years later, Sheriff Brown’s name __48__ on my list. I didn’t even know if he was still __49__. Last weekend, I dialed the information in my hometown and found there was a Roger Brown still listed. I tried his number. After a few __50__, I heard, “Hello?” I said, “Sheriff Brown?” Paused. “Yes.” “Well, this is Jimmy Calkins.”
“And I want you to know that I did it.” Paused. “I knew it!” he yelled back. We had a good laugh and a __51__ discussion. His closing words were: “Jimmy, I always felt bad for you __52__ your buddies got it off their chest, but you were carrying it __53__ all these years. I want to thank you for calling me...for your sake.”
Jimmy inspired me to __54__all 101 items on my list within two years, and I always remember what I learned from the course: It’s never too late to __55__the past wrongdoings.
A．something B．anything C．somebody D．anybody
A．ashamed B．afraid C．sure D．proud
A．private B．secret C．interesting D．funny
A．foolish B．polite C．simple D．brave
A．expected B．suggested C．ordered D．demanded
A．connect with B．depend on C．make an apology to D．get along with
A．improve B．continue C．realize D．keep
A．notes B．list C．plan D．stories
A．any B．most C．none D．all
A．part B．game C．trick D．record
A．view B．sign C．attention D．remark
A．also B．even C．still D．ever
A．appears B．considers C．presents D．remembers
A．angry B．happy C．doubtful D．alive
A．words B．rings C．repeats D．calls
A．cold B．plain C．nervous D．lively
A．in case B．so long as C．unless D．because
A．around B．out C．on D．away
A．build up B．make up C．clear up D．give up
A．regret B．forgive C．right D．punish
Imagine, one day, getting out of bed in Beijing and being at your office in Shanghai in only a couple of hours, and then, after a full day of work, going back home to Beijing and having dinner there.
Sounds unusual, doesn't it? But it's not that unrealistic, with the development of China’s high—speed railway system. And that’s not all. China has an even greater high-speed railway plan—to connect the country with Southeast Asia, and eventually Eastern Europe.
China is negotiating to extend its own high·-speed railway network to up to 17 countries in 10 to 15 years, eventually reaching London and Singapore.
China has proposed three such projects. The first would possibly connect Kunming with Singapore via Vietnam and Malaysia. Another could start in Urumqi and go through Kazakhstan and Uzbekistan, and possibly to Germany. The third would start in the northeast and go north through Russia and then into Western Europe.
If China’s plan for the high-speed railway goes forward, people could zip over from London to Berlin in under two days.
The new system would still follow China’s high-speed railway standard. And the trains would be able to go 346 kilometers an hour, almost as fast as some airplanes.
China’s bullet train(高速客车),the one connecting Wuhan to Guangzhou, already has the World’s fastest average speed. It covers 1,069 kilometers in about three hours.
Of course, there are some technical challenges to overcome. There are so many issues that need to be settled, such as safety, rail gauge(轨距),maintenance of railway tracks. So, it’s important to pay attention to every detail.
But the key issue is really money. China is already spending hundreds of billions of yuan on domestic railway expansion.
China prefers that the other countries pay in natural resources rather than with capital investment. Resources from those countries could stream into China to sustain development.
It’ll be a win-win project. For other countries, the railway network will definitely create more opportunities for business, tourism and so on, not to mention the better communication among those countries.
For China, such a project would not only connect it with the rest of Asia and bring some much-needed resources, but would also help develop China’s far west. We foresee that in the coming decades, millions of people will migrate to the western regions, where the land is empty and resources unused. With high-speed trains, people will set up factories and business centers in the west once and for all. And they’11 trade with Central Asian and Eastern European countries.China’s new high-speed railway plan will be a win-win project because .
| A．China will get much-needed resources and develop its western regions |
| B．China and the countries involved will benefit from the project in various ways |
| C．China will develop its railway system and communication with other countries |
| D．the foreign countries involved will develop their railway transportation, business and tourism |
According to the passage, the greatest challenge to the new high-speed railway plan is .
| A．technical issues |
| B．safety of the system |
| C．financial problems |
| D．maintenance of railway tracks |
Which of the following words best describes the author’s attitude towards China’s high-speed railway plan?
| A．Critical. | B．Reserved. | C．Doubtful | D．Positive. |
Which of the following might be the best title for the passage?
| A．New Railway Standards |
| B．Big Railway Dreams |
| C．High-speed Bullet Trains |
| D．International Railway Network |
American beekeeping operations have been hit hard by what scientists call colony collapse disorder(C.C.D.). Almost half of their worker bees have disappeared during the past season. C.C.D. has also been reported in Israel, Europe and South America. Bees fly away from the hive and never return. Sometimes they are found dead; other times they are never found. Many crops and trees depend on pollination （授粉） by bees to help them grow.
A new report says virus may be at least partly responsible for the disorder in honey bee colonies in the United States. This virus is called Israeli acute paralysis virus. It was first identified in Israel in 2004. Ian Lipkin at Columbia University in New York and a team reported the new findings in Science magazine. Doctor Lipkin says the virus may not be the only cause. He says it may work with other causes to produce the collapse disorder.
The team found the virus in colonies with the help of a map of honey bee genes that was published last year. They examined thirty colonies affected by the disorder. They found evidence of the virus in twenty–five of them, and in one healthy colony. The next step is further testing of healthy hives.
The researchers suggested that the United States may have imported the disorder in bees from Australia. They say the bees may carry the virus but not be affected.
The idea is that unlike many American bees, the ability of Australian bees to fight disease has not been hurt by the varroa mite（全球性的蜂虱）. This insect attacks honey bees, which could make the disorder more likely to affect a hive. Australian bee producers reject these suspicions.
And some researchers suspect that bee production in the United States is down mainly because of the weather. Honey bees gather nectar（花蜜） from flowers and trees. The sweet liquid gives them food and material to make honey. But cold weather this spring in the Midwest reduced the flow of nectar in many flowers. Many bees may have starved. Dry weather in areas of the country could also be playing a part.
Wayne Esaias is a NASA space agency scientist who keeps bees in his free time. He lives in central Maryland, where he has found that flowers are blooming a month earlier than they did in 1970, which may be partly responsible for the disorder. Wayne Esaias is organizing a group of beekeepers to document nectar flow around the country.The researchers found the virus ______.
| A．with the help of colony collapse disorder |
| B．by researching the causes of bee death |
| C．with the help of a map of honey bee genes |
| D．with the help of a scientist of NASA |
What is the passage mainly about?
| A．American beekeeping industry has been strongly influenced by the bee disorder. |
| B．Studies are being carried out on the causes of the bee disorder, but questions remain. |
| C．How the causes of the bee disorder in U.S have been found. |
| D．The bee production in U.S is down because of Israeli acute paralysis virus. |
How many possibilities may be involved in the bee disorder according to the passage?
| A．Three. | B．Four. | C．Five. | D．Six. |
We can infer from the passage that ______.
| A．Israeli acute paralysis virus should be responsible for the disorder |
| B．the solution to the bee disorder will be found eventually |
| C．American bees are more likely to defend themselves than Australian bees |
| D．the crop and plant production in U.S may be influenced by the bee disorder |
Nuclear energy has always been controversial. But since the tsunami and nuclear disaster in Fukushima (Japan) last year the issue is back in the headlines. And the world is divided— some countries are planning more nuclear plants, while others have promised to shut theirs down.
After Fukushima, Germany decided to switch off all its nuclear plants by 2022. Switzerland and Italy are also phasing out nuclear power. But France and the United States remain staunch supporters of atomic energy. In fact, almost 80% of France’s electricity comes from nuclear power, the highest percentage in the world. And in the US, the Obama administration said it “continues to support the expansion of nuclear power, despite the crisis in Japan.”
Nuclear supporters claim nuclear power can help the environment. Unlike fossil fuels, nuclear power doesn’t create greenhouse gases. So, pro-nuclear countries argue that nuclear power allows them to generate energy without contributing to climate change. Britain’s chief scientific adviser (John Beddington) supports this view. He recently said that the world doesn’t have the luxury of ignoring nuclear energy.
Nuclear power is also relatively cheap. Renewable energy sources such as solar, hydro and wind power may be clean, but they’re expensive; and right now, they require a lot of investment. This higher cost of using “green energy” is usually passed onto the consumer. So, while many people may prefer their energy to come from a renewable source, not so many are prepared to pay higher energy bills. This is of particular concern while the world economy is in such bad shape.
The main argument against nuclear energy is that it isn’t safe. For a start, nuclear waste is very difficult to dispose of, and remains toxic to humans for thousands of years. And even before Fukushima, there were several high-profile nuclear disasters. The most famous is probably the 1986 Chernobyl disaster, in the Ukraine. The radiation from the meltdown spread all over Europe, affecting thousands.
The nuclear energy issue is very complex. And it doesn’t look like it’ll be resolved anytime soon. As a Japanese commentator recently said, “it’s been a bad year for the ‘nuclear village’, but I don’t think they’re down and out yet.” The battle continues. Which of the following may NOT be the advantage of nuclear energy over other energy sources?
| A．Nuclear energy doesn’t produce any greenhouse gases. |
| B．Nuclear energy can help prevent the climate damage. |
| C．Nuclear energy is more environmental-friendly than other green energy sources. |
| D．Nuclear energy can save the consumers some money, compared to other renewable energies. |
What does the underlined word “this” refer to in paragraph 4?
| A．The fact that many people prefer to use the green energy sources while unwilling to pay higher bill. |
| B．The cost of using renewable sources |
| C．The fact that the nuclear power is cheaper. |
| D．The investment of renewable energy sources |
We can learn from the last paragraph that _______.
| A．the Japanese commentator is positive about the future of nuclear energy |
| B．the nuclear energy issue will be soon settled |
| C．a battle will break out in the future |
| D．Japan is considering to build a nuclear village in the future |
What is the author’s purpose of writing the passage?
| A．To highlight the danger of using nuclear energy. |
| B．To introduce some serious nuclear disasters. |
| C．To show the argument between nuclear supporters and protesters. |
| D．To give some advice on how to use nuclear energy safely. |
My husband and I insisted that our children were old enough to clean their rooms and make their beds. But they thought 1 . My complaints, even self-justified（自有道理） 2 , were always landing on 3 ears. Very often a whole hour’s scolding would end with their 4 into tears. I felt very frustrated. I realized I needed to 5 my method of “mothering”.
One day when they were at school, I spent some time tidying their rooms. On their desks, in plain 6 , I left the cards: “Dear Bill(the other card was 7 to Sarah), your room was messy this morning and I’m sure you like it clean. Love, the Room Fairy.” 8 arriving back, the children were 9 excited to receive the little note from the Room Fairy. The next day, their rooms were fairly tidy. Sure enough, there was another note from the Room Fairy 10 for them, thanking them for their nice “gift” of a clean room and 11 asking them to play a certain violin 12 . Each day, thank-you notes would be written differently to keep the ideas 13 ．
Sometimes the Room Fairy would propose a little 14 : “If you can finish your homework and go over your lessons before dinner, I’d like to watch a particular television program with you tonight.” Sometimes some colored markers or other little items would be left in 15 of well-done jobs the day 16 .
17 I can’t remember how long “the Room Fairy” continued leaving her love notes. When they were age appropriate, we used various versions of Post-Its （贴条）. The bathroom mirror became the 18 centre of our home. Appointments, notices about visiting relatives, lesson schedules, and changes in plans could be 19 .
We all benefited from and 20 the idea of sharing reminders and daily details of life through notes. I believe the true advantage of the Room Fairy notes survives in our frequent and enjoyable communication．
A．differently B．not C．negative D．same
A．crying B．shouting C．persuading D．beating
A．side B．deaf C．neither D．either
A．crying B．bringing C．bursting D．dropping
A．adjust B．adopt C．access D．addict
A．sentence B．words C．speech D．sight
A．sent B．read C．delivered D．addressed
A．As B．At C．In D．Upon
A．more than B．rather than C．no more than D．other than
A．asking B．waiting C．praying D．expecting
A．politely B．friendly C．gently D．toughly
A．music B．song C．piece D．tone
A．respectable B．uninteresting C．incredible D．fresh
A．challenge B．question C．suggestion D．advice
A．response B．answer C．praise D．honor
A．ahead B．before C．over D．ago
A．Actually B．Even so C．Even if D．Though
A．life B．main C．memory D．reminder
A．sent B．struck C．posted D．hanged
A．learned B．appreciated C．shared D．thanked
______ healthy, with easy access to affordable medical care, is still a dream for many people, with medicine price ______ sharply.
| A．Keeping; rise | B．Keeping; rising |
| C．To keep; risen | D．Having kept; to rise |
My father brought home a sailboat when I was ten, and almost each Sunday in summers we would go sailing. Dad was quite skilled in sailing, but not good at ___36___. As for me, I ___37___ both before twelve because of living close to Lake Ontario.
The last time Dad and I set sail together is really ___ 38___. It was a perfect weekend after I graduated from university. I came home and ___39___Dad to go sailing. Out we set soon on the ___40___lake. Dad hadn’t sailed for years, but everything ___41___well with the tiller（舵柄）in his hands.
When we were in the middle of the lake, a ___ 42___ wind came all of a sudden. The boat was hit ___43___. Dad was always at his best in any___44___, but at this moment he___45___.
"John!___46___!" he shouted in a trembling voice, with the tiller still in his hands.
In my memory he could fix any___ 47___. He was the one I always___48___for strength and security. Before I could respond, a___ 49___ of water got into the boat. I rushed to the tiller ___50___it was too late. Another huge wall of water ___ 51___the boat in a minute. We were thrown into the water, and Dad was struggling aimlessly. At that moment, I felt fiercely ___52___of him.
I swam to Dad ___ 53___and assisted him in climbing onto the hull（船壳）of the boat. Upon sitting on the hull, Dad was a little awkward about his flash of ___ 54___. "It's all right, Dad. We are safe now," I comforted him.
That was the first time Dad had counted on me in a moment of emergency. More importantly, I found it was my turn to start___55___for my father.
A．boating B．running C．swimming D．teaching
A．enjoyed B．desired C．hated D．learned
A．unforgivable B．unforgettable C．cheerful D．regretful
A．sent B．ordered C．invited D．allowed
A．calm B．icy C．stormy D．thundery
A．finished B．went C．seemed D．sounded
A．strong B．gentle C．cold D．hot
A．respeatedly B．lightly C．hardly D．violently
A．danger B．place C．sport D．job
A．suffered B．fell C．froze D．withdrew
A．look B．Help C．Run D．jump
A．problem B．relationship C．machine D．boat
A．turned to B．lived with C．argued with D．objected to
A．fountain B．stream C．shower D．wave
A．if B．for C．after D．but
A．got through B．poured into C．turned over D．lifted up
A．ashamed B．protective C．tired D．afraid
A．hopelessly B．quickly C．slowly D．helplessly
A．pain B．anger C．fear D．shame
A．making up B．getting ready C．paying off D．looking out
It is in this very town,_________ Tom was born 30years ago,_________ he will build a new school,_________ excites everyone in the town.
| A．that, that ,which | B．where, that ,which |
| C．where, when ,that | D．that, where, that |
The new hospital will be located in _________ used to be a wasteland and a huge shopping mall will also be constructed ________ there used to be a school many years ago.
| A．where, where | B．what , in which |
| C．what , where | D．which, where |
请修改下面的短文，短文中共有10处语言错误，每句中最多有两处，每处错误仅涉及一个单词的增加﹑删除或修改。
增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。
删除：把多余的词用斜线（＼）划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1. 每处错误及其修改均仅限一词；
2. 只允许修改10处，多者（从第11处起）不计分。
One day, while my friend and I was traveling through Germany, we were not very hungry but we only had a little money. We decided stop at a village market to buy something to eat. We choose the cheapest biscuits and ate it under a tree. We thought the biscuits were great. “Let’s got some more,” I said, “They’re cheap and they really taste well.” My friend could read some Germans, but I couldn’t, and I gave her the biscuit bag to find the name. She looked at it but started to laugh, “How are you laughing?” I asked. “Because they’re dog biscuits!” She said.
下面短文中有10处语言错误。请在有错误的地方增加、删除或修改某个单词。
增加：在缺词处加上一个漏字符号(∧)，并在其下面写出该加的词。
删除：把多余的词用斜线(\)划掉。
修改：在错的词下划一横线，并在该词下面写上修改后的词。
注意：1. 每处错误及其修改均仅限一词。
Today is Mother’s Day. I love mother so much that I’ve done many things for him. In the morning I buy some flowers with my pocket money and put them in a vase. In the afternoon, I went to buy some vegetable and cooked simple but delicious dinner for my family. After the meal, I gave mother a card what I made myself and said “Happy Mother’s Day” to her. Then I told her to pay more attention on her health and not overwork. I also promised to help her to do some housework from today on. Heard the words, mother was moved to tears.
Today is a specially day, warm but meaningful.
If I were writing a history of my family, some of the darkest moments recorded would be those surrounding Christmas trees. One would certainly think otherwise; selecting and putting up our trees have always been filled with risk. For example, one afternoon dangerously close to Christmas Eve my mother bought what she thought to be a bargain, a glorious tree that was so full and tall that we could hardly get it into the house. Once we did, my father immediately realized that we would have to hire a carpenter to build a stand for it. Another December, perhaps the very next one, we bought a tree earlier than we ever had before. We were happy with its shape and delighted that its size was manageable. We easily placed it in a stand, decorated it from top to bottom, and then self-satisfiedly sat back by the fire in its soft light. Two or three days passed and the truth could not be hidden; we had bought a tree cut so long ago that its needles were coming off. There was nothing to do but undecorate it, take it down, and begin tree shopping again. Our most recent Christmas tree offered still another difficult task. When we brought it home, once again it seemed larger than it was in the great outdoors. To complicate matters, we had bought a new stand, one whose nuts （螺帽） and bolts （闩子） worked more mysteriously than those of our old stands. I persuaded two young neighbors to stop playing basketball and to help us get the tree into the house and set it correctly in the stand. Unfortunately, no one noticed the mud on our helpers' shoes, so only after removing several reddish brown spots from the carpet were we able to discuss the question of where the lights and ornaments （装饰）were stored. Perhaps those who cut their own trees have tales more painful than these. I don't care to hear them, as my family's experiences are enough to cause me to make the following suggestion:" Let's forget the tree next Christmas. Let's simply hang some flowers on the front door and over the mirror in the hall. "The darkest moments in the writer's family were with the fact that _____.
| A．the family bought big Christmas trees |
| B．they had problems decorating their Christmas trees |
| C．they had problems picking suitable Christmas trees |
| D．they had problems finding carpenters for putting up Christmas trees |
We can learn from the passage that the writer would like to _____.
| A．forget about Christmas stories |
| B．get the neighbors to put up their trees |
| C．buy a better tree to celebrate Christmas |
| D．make other decorations rather than Christmas trees |
When the writer said " my mother bought what she thought to be a bargain", he means ____.
| A．she bought the tree at a cheap price |
| B．she didn't really want to buy it |
| C．she had to bargain hard with the salesman |
| D．she couldn't afford a more expensive one |
Which of the following can be the best title for the passage?
| A．How to Select a Christmas Tree |
| B．No More Christmas Tree for Us |
| C．Dark Moments of Life |
| D．Christmas Without Trees |
In a room at Texas Children Cancer Center in Houston, eight-year-old Simran Jatar lay in bed with a drip (点滴) above her to fight her bone cancer. Over her bald (秃的) head, she wore a pink hat that matched her clothes. But the third grader’s cheery dressing didn’t mask her pain and weary eyes.
Then a visitor showed up. “Do you want to write a song?” asked Anita Kruse, 49, rolling a cart equipped with an electronic keyboard, a microphone and speakers. Simran stared. “Have you ever written a poem?” Anita Kruse continued. “Well, yes,” Simran said.
Within minutes, Simran was reading her poem into the microphone. “Some bird soaring through the sky,” she said softly. “Imagination in its head…” Anita Kruse added piano music, a few warbling (鸣, 唱) birds, and finally the girl’s voice. Thirty minutes later, she presented Simran with a CD of her first recorded song.
That was the beginning of Anita Kruse’s project, Purple Songs Can Fly, one that has helped more than 125 young patients write and record songs. As a composer and pianist who had performed at the hospital, Kruse said that the idea of how she could help “came in one flash”.
The effect on the kids has been great. One teenage girl, curling (蜷缩) in pain in her wheelchair, stood unaided to dance to a hip-hop song she had written. A 12-year-old boy with Hodgkin’s disease who rarely spoke surprised his doctors with a song he called I Can Make It.
“My time with the kids is heartbreaking because of the severity of their illnesses,” says Anita Kruse. “But they also make you happy, when the children are smiling, excited to share their CD with their families.”
Simran is now an active sixth grader and cancer-free. From time to time, she and her mother listen to her song, Always Remembering, and they always remember the “really sweet and nice and loving” lady who gave them a shining moment in the dark hour. Simran Jatar lay in bed in hospital because ______.
| A．most of her hair had fallen out |
| B．she was receiving treatment for cancer |
| C．she felt depressed and quit from school |
| D．she was suffering from a pain in her back |
What do we know about Anita Kruse’s project?
| A．It helps young patients record songs. |
| B．It is supported by singers and patients. |
| C．It aims to replace the medical treatment. |
| D．It offers patients chances to realize their dreams. |
What does the case of a 12-year-old boy suggest?
| A．Most children are naturally fond of music. |
| B．He was brave enough to put up performance. |
| C．The project has positive effect on young patients. |
| D．Singing is the best way to treat some illnesses. |
What is probably the best title for the passage?
| A．Purple Songs Can Fly |
| B．Singing Can Improve Health |
| C．A Shining Moment in Life |
| D．A Kind Woman—Anita Kruse |
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.Despite recent changes in attitudes, some advertisements still fail to .
| A．change women’s opinions of themselves |
| B．show any understanding of consumers’ feelings |
| C．persuade the public to buy certain products |
| D．meet the needs of the advertising industry |
According to the writer, the commonest fault of present-day advertising is to .
| A．condemn the role of the housewife |
| B．ignore protests about advertisements |
| C．present a misleading image of women |
| D．picture the activities of men wrongly |
Emma Bennett suggests that advertisement ought to .
| A．give further emphasis to practical advice |
| B．change their style rather than their content |
| C．use male images instead of female ones |
| D．sing higher praise for women than before |
We can learn from the passage that advertising industry should .
| A．take its job more eagerly |
| B．do more pioneering work |
| C．take notice of the public opinion |
| D．concentrate on the products advertised |
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