They may be small and not able to speak, but babies are proving their amazing cleverness. Scientists began finding infants’ skills are more than they are supposed to be.
_________
Speaking of music, babies can’t seem to resist it. Not only are their ears turned to the beats, babies can actually dance to the music.
To test babies’ dancing ability, the researchers played recordings of classical music, rhythmic beats and speech to infants, and recorded the results. They also invited professional dancers to analyze how well the babies matched their movements to the music. The babies moved their arms, hands, legs feet and heads in response to the music, much more than to the speech. The finding suggests this dancing ability is innate(与生俱来的) in humans, though the researchers aren’t sure why it becomes weaker later in their life.
Learning Quickly while Sleeping
Babies can learn even while asleep, according to a 2011 study. In experiments with 26 sleeping infants, each just 1 to 2 days old, scientists played a musical tone followed by a puff of air to their eyes 200 times over the course of a half-hour. 124 electrodes(电极) stuck on the head and face of each baby recorded brain activity during the experiments. The babies rapidly learned to foretell a puff of air upon hearing the tone, showing a four-time increase on average in the chances of tightening their eyelids in response to the sound by the end of the experiments.
As newborns spend most of their time asleep, this newfound ability might be crucial to rapidly adapting to the world around them and help to ensure their survival, researchers said.
Judging Characters Well
Judging another person helpful or harmful is crucial when choosing friends. And that ability starts early. Kiley Hamlin of Yale University showed both 6-and 10-month-olds a puppet(木偶) show, in which one character helped another climb a hill. In another scene a third character pushed the climber down. The little ones then got to choose which character they preferred. For both age groups, most babies chose the helper character. This character-judging ability could be baby’s first step in the formation of morals, Hamlin thought.
Which of the following subtitles can fill in the underlined blank?
A.Dancing to Music |
B.Babies’ Amazing Abilities |
C.Learning to Dance Quickly |
D.Born to Dance |
The underlined word “it” in the third paragraph refers to______.
A.the finding |
B.the dancing ability |
C.the response |
D.the baby |
The experiment with 26 sleeping infants prove that_______.
A.babies can learn even while asleep |
B.babies can respond to the world around them |
C.babies can tighten their eyelids in response to the sound |
D.babies can communicate with others while asleep |
In the last experiment, most babies chose the helper character, showing that________.
A.babies can judge a person helpful or harmful |
B.babies love to see a puppet show |
C.babies were born to help others |
D.babes have learned to help others |
Compassion is a desire within us to help others. With effort, we can translate compassion into actions. An experience last weekend showed me this is true. I work part-time in a supermarket across from a building for the elderly. These old people are out main customers, and it’s not hard to lose patience over their slowness. But last Sunday, one aged gentleman appeared to teach me a valuable lesson. This untidy man walked up to my register(收款机)with a box of biscuits. He said he was out of cash (现金), had just moved into his room, and had nothing in his cupboards. He asked if we could let him have the food on trust. He promised to repay me the next day.
I couldn’t help staring at him. I wondered what kind of person he had been ten or twenty years before, and what he would be like if luck had gone his way. I had a hurt in my heart for this kind of human soul, all alone in the world. I told him that I was sorry, but store rules didn’t allow me to do so. I felt stupid and unkind saying this, but I valued my job.
Just then, another man, standing behind the first, spoke up. If anything, he looked more pitiable. “Change it to me, ” was all he said.
What I had been feeling was pity. Pity is soft and safe and easy. Compassion, on the other hand, is caring in action. I thanked the second man but told him that was not allowed either. Then I reached into my pocket and paid for the biscuits myself. I reached into my pocket because these two men had reached into my heart and taught me compassion.
The aged gentleman who wanted to buy the biscuits_________ .
A.hoped to have the food first and pay later |
B.promised to obey the store rules |
C.forgot to take any money with him |
D.could not afford anything more expensive |
Which of the following best describes the old gentleman?
A.kind and lucky | B.friendly and helpful |
C.poor and lonely | D.hurt and disappointed |
The writer acted upon the store rules because_________ .
A.he felt no pity for the old gentleman |
B.he considered the old man dishonest |
C.he expected someone else to pay for the old man |
D.he wanted to keep his present job |
What does the writer learn from his experience?
A.Wealth is more important than anything else |
B.Experience is better gained through practice |
C.Obeying the rules means more than compassion. |
D.Helping others is easier said than done |
The 2012 London Olympics had enough problems to worry about. But one more has just been added -- a communications blackout caused by solar storms.
After a period of calm within the Sun, scientists have detected the signs of a flesh cycle of sunspots that could peak in 2012, just in time for the arrival of the Olympic torch in London.
Now scientists believe that this peak could result in vast solar explosions that could throw billions of tons of charged matter towards the Earth, causing strong solar storms that could jam the telecommunications satellites and interact links sending five Olympic broadcast from London.
"The Sun's activity has a strong influence on the Earth. The Olympics could be in the middle of the next solar maximum which could affect the functions of communications satellites," said Professor Richard Harrison, head of space physics at the Rutherford Appleton Laboratory in Oxfordshire.
At the peak of the cycle, violent outbursts called coronal mass ejections (日冕物质抛射) occur in the Sun's atmosphere, throwing out great quantities of electrically-charged matter. "A coronal mass ejection can carry a billion tons of solar material into space at over a million kilometres per hour. Such events can expose astronauts to a deadly amount, can disable satellites, cause power failures on Earth and disturb communications," Professor Harrison added. The risk is the greatest during a solar maximum when there is the greatest number of sunspots.
Next week in America, NASA is scheduled to launch a satellite for monitoring solar activity called the Solar Dynamics Observatory (SDO), which will take images of the Sun that are 10 times clearer than the most advanced televisions available.
The Rutherford Appleton Laboratory helped to make the high-tech cameras that will capture images of the solar flares (太阳耀斑) and explosions as they occur.
Professor Richard Harrison, the lab's director, said that the SDO should be able to provide early warning of a solar flare or explosion big enough to affect satellite communications on Earth "If we have advanced warning, we'll be able to reduce the damage. What you don't want is things switching off for a week with no idea of what's caused the problem," he said.
The phrase "communications blackout" in paragraph 1 most probably refers to____________ during the 2012 Olympics.
A.the extinguishing of the Olympic torch |
B.the collapse of broadcasting systems |
C.the transportation breakdown in London |
D.the destruction of weather satellites |
According to the passage, scientists are convinced that __________.
A.the sun’s activities have little to do with the earth |
B.the London Olympic broadcasting will be possibly influenced by the 2012 peak of sunspots |
C.the 2012 Olympic Games are during the solar maximum of throwing out greatest number of sunspots |
D.solar explosion will cause strong storms on the earth |
What can be inferred about the solar activity described in the passage?
A.The most fatal matter from the corona falls onto Earth. |
B.The solar storm peak occurs in the middle of each cycle. |
C.It takes several seconds for the charged matter to reach Earth. |
D.The number of sunspots declines after coronal mass ejections. |
According to the passage, NASA will launch a satellite to _________.
A.take images of the solar system |
B.provide early warning of thunderstorms |
C.keep track of solar activities |
D.improve the communications on Earth |
Which of the following might be the best title of the passage?
A.Solar Storms: An Invisible Killer |
B.Solar Storms: Earth Environment in Danger |
C.Solar Storms: Threatening the Human Race |
D.Solar Storms: Human Activities to Be Troubled |
The worst days of any summer are the rainy ones. We spend all year looking forward to nice weather and long, hot days. In winter, with its cloudy days and bitter cold, we dream of those days at the beach, lying on the sand and enjoying the bright and burning sun. And then, summer comes, and it rains.
As a child, I would wake up to rainy summer days and come close to crying. It wasn’t fair. We suffered through months of school and experienced bad weather for those short ten weeks of freedom.
On those rainy summer days, I had nothing fun to do and could only sit inside, staring out at the rain like a bird in a cage. I was an only child, so there was no one else to play with. My father worked from home, so I was not truly alone, but he could not actively play with me since he was at work. It was those days that I would watch whatever was on television or read any books that I could find lying around. I’d pray each night that the rain would not be there the next day.
As an adult, though, my opinion of summer rain has changed. When you have to work every day, summer is not as exciting. Everything seems uninteresting. Such a mindset makes you cheer for anything new or different. I spend the winter dreaming of summer and the summer dreaming of winter. When summer comes, I hate how hot it is. And then I look forward to the rain, because the rain brings with it a cold front, which makes me comfortable. Rainy days are still the worst days of the summer, but summer rain today means positively beautiful — and quite cooler — weather tomorrow.
When the author was a child, he ______.
A.liked staying indoors | B.hated rainy days |
C.dreamed on summer days | D.preferred cooler weather |
We can learn from the passage that the author ______.
A.could enjoy the brilliant sun in winter |
B.preferred reading to playing outside |
C.had no brothers or sisters |
D.was often left alone at home |
As an adult, the author views summer rain differently because ______.
A.rain makes the weather cooler |
B.his summer holiday is very short |
C.he knows it won’t last long |
D.he can better deal with his spare time |
Dear Teresa Silva,
The official of the university has reported to us that you are an English major who meets the high standards for membership in Sigma Tau Delta. As is known, Sigma Tau Delta was founded in 1924 at Dakota Wesleyan University. It is an international collegiate honor society for students of English. It presently has over 850 chapters in the United States, Europe, the Middle East, and the Caribbean. Over 9,000 new members are admitted into the organization annually.
Sigma Tau Delta’s purpose is to promote literature and writing and to advance the study of the written word. Members gather annually in the spring at the international meeting to present papers and share experiences and ideas within the English subject. The Society offers tens of thousands of dollars in scholarships, awards, as well as publication chances in its journals The Rectangle and The Sigma Tau Delta Review.
It is our pleasure if you can complete the application for Sigma Tau Delta membership. If you would like to be included in this spring’s induction (入会) ceremony, please complete the application form, and include amount to cover both local and international fees. Your completed form must be received by date to be considered for the upcoming induction ceremony.
We congratulate you on your outstanding academic record and hope you will join us as a Sigma Tau Delta member. If you want to get more information, please visit our website www.sigmataudelta.org, or give us a call. The phone number is 583-2864.
Sincerely,
Emily Lister
According to the passage, Sigma Tau Delta ______.
A.deals with language learning |
B.opens its door to all the students of English |
C.changes its members every year |
D.mainly takes charge of scientific publications |
At the annual meeting, members of Sigma Tau Delta have the chance to ______.
A.meet all the chapter leaders |
B.receive tens of thousands of dollars |
C.share experiences and views |
D.choose a particular subject as a major |
This passage is basically a letter of _____.
A.introduction | B.congratulation | C.thanks | D.invitation |
A strong imagination does children a lot of good. The following are 5 benefits of encouraging children’s imagination.
As children play different roles, they explore relationships between family members, friends and co-workers and learn more about them. For example, playing a doctor, they imagine how doctors care for their patients; playing house, they learn more about how parents feel about their children.
Build self-confidence. Young children have very little control over their lives. Imagining oneself as a builder of tall buildings or a superhero defending the planet is giving power to a child.
Help intellectual(智力的)growth. Children who can see a king’s castle in a mound(堆)of sand are learning to think in an abstract(抽象的)way. This skill is important in school.
Kids who play with their friends do a lot of talking. This helps increase their vocabulary, improve sentence structure and communication skills.
Work out fears. When children role-play about the big, bad monster under the bed, they gain a sense of control over him and he doesn’t seem so big or so bad.
A.Develop social skills. |
B.Practice language skills. |
C.Be willing to share. |
D.It helps them develop confidence in their abilities. |
E. Imagination can help children help each other.
F. Using the imagination is the beginning of abstract thought.
G. Playing roles can help children work out their fears and worries.
Imagine that you are in school, giving a speech to your class. Now think what it feels like when stammering (口吃) makes it a struggle to communicate your thoughts and feelings to other people.
The King’s Speech, which won the best picture at the Academy Awards in March, 2011, focuses on stammering along with other speech-related problems. The movie tells the story of Britain’s King George VI, who became king after his brother Edward VIII gave up the crown to marry an American woman.
As a result of British actor Colin Firth’s performance, people are starting to realize that stammering can damage a person’s self-confidence and cause him or her to escape from life.
“The serious problem is unseen and unheard,” said Norbert Lieckfeldt, an expert at the British Stammering Association, in an interview with a news reporter.
“Stammering masks your ability,” he said. “It's a serious disability.”
Most stammerers face bullying (欺负) in school, something that is “usually carried over into the workplace”.
George VI’s stammer took away his confidence as a speaker. But Samantha Mesango, a speech coach based in the UK, believes that speech problems are more common than most people realize. “Some simply don’t like the sound of their own voice; others are scared of speaking in public,” she said.
Travis Treats from St.Louis University praised The King’s Speech. He said it shows that “how one’s speech does not mean what one is inside”. He also added that people who stammer need to be heard and our society should recognize that they have a lot to give to the world.
The author writes the first 3 paragraphs to .
A.show how harmful stammer is for common people |
B.introduce a famous movie winning great awards |
C.tell the story of the king who suffers from stammer |
D.draw readers’ attention to the problem of stammer |
We learn from the passage that .
A.stammerers face bullying in school but not in the workplace |
B.Edward VIII gave up his crown because he was a stammerer |
C.stammerers should be understood and can contribute to the world |
D.the sufferings caused by stammer haven’t been found yet |
According to Norbert Lieckfeldt, .
A.the voice of stammering people cannot be heard |
B.people who stammer do better in work than school |
C.there are a lot of things that stammering people can give to us |
D.the serious problem of stammering remains unseen and unheard |
The paragraph that follows the last will probably talk about .
A.the success the king made by overcoming stammer |
B.the medical treatments given to the stammerers |
C.doctors’ opinions upon the serious stammer problem |
D.how popular the movie The King’s Speech will become |
Most children have heard their parents at one time or another yell “sit up straight!” or “don’t slouch!” In the past, this was usually heard at the dinner table as children ate dinner. But these days, it is also heard around another activity – video games.
Ten-year old Owaish Batliwala, from Mumbai, India, admits he spends three to four hours each day playing games on his tablet computer. His mother Mehzabin became concerned when her son started saying that his neck hurt. She said, "My son started having neck problems around June or July. The pain slowly spread to his hand and his back. He plays for hours on the iPad and mobile phone. This is what has caused the problem."
Sadia Vanjara is a physical therapist. She says the number of young children with chronic pain in their necks, arms and shoulders is on the rise. Dr. Vanjara says the pain is not from aging, accidents or disease. It is from poor posture, or body position, while playing video games.
This is a problem in many parts of the world. But there are more smartphone users in India than anywhere else in the world, except China. Networking equipment company Cisco estimates that the number of smartphone users in India will increase from 140 million today to 651 million by 2020.
19-year old student Nida Jameel says she feels pain in the finger which holds the weight of her smartphone most of the day. She says she uses her smartphone 24/7. This means 24 hours a day, seven days a week, or all the time.
Dr. Vanjara says the best treatments for the pain are daily exercises. Experts advise taking breaks from using a computer or other device often. Stand up. Stretch your legs, back, shoulders and arms. And when your work or school work is done, unplug and exercise.
What can be the best title of the passage?
A.Too Much Gaming is a Pain in the Neck |
B.The Influence of Too Much Gaming on People’s Health |
C.How To Avoid the Pain in the Neck |
D.How To Be More Fit |
In paragraph 1, the underlined word “slouch” means _____
A.stopping working |
B.bending one’s head or shoulders forward |
C.being much too calm about something |
D.being enthusiastic about the things that are not related with study |
In which part of a website can we read the passage?
A.School and Education | B.Entertainment |
C.Health and Lifestyle | D.Food and Recipes |
Death is natural, but do you have any idea of the process of dying? Modern scientists divide the process of dying into two phases --- clinical or temporary death and biological death. Clinical death occurs when the vital organs, such as the heart or lungs, have ceased to function, but have not suffered permanent damage. The organism can still be revived(复活). Biological death occurs when changes in the organism lead to the “breaking up” of vital cells and tissues. Death is then unchangeable and final.
Scientists have been seeking a way to prolong the period of clinical death so that the organism can remain alive before biological death occurs. The best method developed so far involves cooling of the organism, combined with narcotic sleep. By slowing down the body’s metabolism(新陈代谢), cooling delays the processes leading to biological death.
To illustrate how this works, scientists performed an experiment on a six-year-old female monkey called Keta. The scientist put Keta to sleep with a narcotic. Then they surrounded her body with ice-bags and began checking her body temperature. When it had dropped to 28 degrees the scientists began draining blood from an artery. The monkey’s blood pressure decreased and an hour later both the heart and breathing stopped: clinical death set in. For twenty minutes Keta remained in this state. Her temperature dropped to 22 degrees. At this point the scientists pumped blood into an artery in the direction of the heart and started artificial breathing. After two minutes Keta’s heart became active once more. After fifteen minutes, spontaneous(自发的)breathing began, and after four hours Keta opened her eyes and lifted her head. After six hours, when the scientists tried to give her a penicillin injection, Keta seized the syringe and ran with it around the room. Her behavior differed little from that of a healthy animal.
For a person who suffers from the clinical death, _________.
A.his most important organs are damaged. |
B.he still has the possibility of getting back to life. |
C.he cannot avoid final death. |
D.he is still very much alive |
Scientists try to make the time of clinical death longer in order to __________.
A.slow down the body’s metabolism. |
B.bring vital cells and tissues back to active life. |
C.cool the organism. |
D.delay the coming of biological death. |
How did the scientists put Keta into clinical death?
A.By putting her to sleep, lowering her temperature and draining her blood. |
B.By surrounding her body with ice-bags and draining her blood. |
C.By lowing her blood pressure and stopping her heart from beating. |
D.By draining her blood, lowering her blood pressure and stopping her breathing. |
All of the following indicate that the monkey has almost restored to her original physical state except the fact that__________.
A.her heart beat again. |
B.she regained her normal breath. |
C.she rejected a penicillin injection. |
D.she acted as lively as a healthy monkey. |
In my thirty years as a time management speaker, I have observed (观察) a lot of what we can not and should not do to increase our daily results. Time management is not necessarily working harder, but rather smarter.
A lot of our time management has to do more with what we are not doing rather than what we are doing. Sometimes our mistakes will keep us from running at a full pace. Here are some time management mistakes we should all avoid to help us increase our daily efficiency:
Start your day without a plan of action. Without a plan, you will have worked hard but may not have done enough right things. Time management is not doing the wrong things more rapidly. That just gets us nowhere faster. Time management is doing the right things.
Work with a messy (凌乱不堪) desk or work area. Studies have shown that the person who works with a messy desk spends, on average, one and a half hours per day in looking for things. That’s seven and a half hours per week. If you have ever visited the office of a top manager, you can easily find that he or she is working with a clean desk environment.
Don’t take a lunch break. Many people do not take a lunch break. They work through that time period in the hope that it will give them more time to finish the task. Studies have shown that it may work just the opposite. After doing what we do for several hours, our mind will become boring. A lunch break, even a fifteen-minute break, gives us a chance to get our batteries all charged up again.
With a plan of action, you can ______.
A.work harder |
B.do the wrong things more rapidly |
C.avoid doing wrong things |
D.get nowhere faster |
Working with a messy desk or work area, you will ______.
A.waste a lot of time |
B.find the things you need easily |
C.become a top manager |
D.save seven and a half hours per week |
The text mainly tells us ______.
A.how to avoid wasting time |
B.we should get our batteries all charged up |
C.how important time management is |
D.some time management mistakes |
阅读理解
阅读下列四篇短文,从每小题后所给的A、B、C、D四个选项中,选出最佳选项,并在答题卡上将该选项涂黑。
“Have you ever been out on a boat and felt it lifted up by a wave? Or have you jumped in the water and felt the rush of energy as waves came over you?” asked Jamie Taylor of the Wave Energy Group at the University of Edinburgh. “There is certainly a lot of energy in waves,” he said. Scientists are working to use that energy to make electricity. Most waves are created when winds blow across the ocean. “The wind starts out by making little ripples(涟漪), but if they keep on blowing, those ripples get bigger and bigger and turn into waves,” Taylor said. “Waves are one of nature’s ways of picking up energy and then sending it off on a journey.” When waves come toward the shore, people can set up dams to block the water and send it through a large wheel called a turbine (涡轮机). The turbine can then power an electrical generator to produce electricity.
“The resource is huge,” said Janet Swain of the World Watch Institute. “We will never run out of wave power.” Besides, wave energy does not create the same pollution as other energy sources, such as oil or coal. Oceans cover three quarters of the Earth’s surface—that would make wave power seem ideal for creating energy throughout the world, though there are some weak points yet to overcome.
Swain said that wave power still costs too much money. She also said that its effects on sea animals are still unknown. What is more, wave power could affect fishing and boat traffic. Traditional sources of energy like oil and gas may someday run out. “Demand for energy to power our TVs and computers, drive our cars, and heat and cool our homes is rising rapidly throughout the world,” Swain said. In the future when you turn on a light, an ocean wave could be providing the electricity!
The writer uses the two questions at the beginning of the passage to .
A.test the readers’ knowledge about waves |
B.draw the readers’ attention to the topic |
C.show Jamie Taylor’s importance |
D.invite the readers to answer them |
The underlined phrase “picking up” is closest in meaning to .
A.starting again | B.speeding up |
C.improving | D.gathering |
We can make better use of wave energy if we .
A.shorten its journey to thousands of homes |
B.build more small power stations on the oceans |
C.reduce the cost of turning it into electric power |
D.quicken the steps of producing electricity |
It can be inferred that someday we might not worry about .
A.our power supply |
B.our boat traffic |
C.air pollution |
D.our supply of sea fish |
As you grow older, you’ll be faced with some challenging decisions—like whether to cut class or try cigarettes. Making decisions on your own is hard enough, but when other people get involved and try to pressure you one way or another it can be even harder. People who are your age, like your classmates, are called peers. When they try to influence how you act, to get you to do something, it’s called peer pressure.
Peers can have a positive influence on each other. Maybe another student in your science class taught you an easy way to remember the planets in the solar system. Maybe you got others excited about your new favorite book, and now everyone’s reading it. These are examples of how peers positively influence each other.
Sometimes peers influence each other in negative ways. For example, a few kids in school might try to get you to cut class with them; your soccer friend might try to convince you to be mean to another player and never pass him the ball.
It is tough to be the only one who says “no” to peer pressure, but you can do it. Paying attention to your own feelings and beliefs about what is right and wrong can help you know the right thing to do.
You’ve probably had a parent or teacher advising you to “choose your friends wisely.” Peer pressure is a big reason why they say this. If you choose friends who don’t cut class, smoke cigarettes, or lie to their parents, then you probably won’t do these things either, even if other kids do.
If you continue to face peer pressure and you’re finding it difficult to handle, talk to someone you trust. Don’t feel guilty if you’ve made a mistake or two.
For whom is the passage most probably written?
A.Parents. | B.Teachers. |
C.Students. | D.Doctors. |
In the last three paragraphs, the author mainly_____.
A.explains why friendship is so important |
B.shows how to make more good friends |
C.discusses how peers influence us |
D.gives advice on how to deal with peer pressure |
Which of following may help handle peer pressure?
A.Spending more time with classmates. |
B.Taking up more relaxing hobbies. |
C.Choosing friends with no bad habits. |
D.Helping others who are in trouble. |
What is the topic of the passage?
A.Friendship. | B.Making decisions |
C.Self-confidence | D.Peer pressure |
Some people will do just about anything to save money.And I am one of them.Take my family’s last vacation.It was my sixyearold son’s winter break from school, and we were heading home from Fort Lauderdale after a week long trip.The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day.I had meetings in New York, so I had to get back.But that didn’t mean my husband and my son couldn’t stay.I took my ninemonthold and took off for home.
The next day, my husband and son were offered more credits to take an even later flight.Yes, I encouraged — okay, ordered — them to wait it out at the airport, to “earn” more Delta Dollars.Our total take: $1,600.Not bad, huh?
Now some people may think I’m a bad mother and not such a great wife either.But as a bigtime bargain hunter, I know the value of a dollar.And these days, a good deal is something few of us can afford to pass up.
I’ve made a living looking for the best deals and exposing(揭露)the worst tricks.I have been the consumer reporter of NBC’s Today show for over a decade.I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide.And I really do what I believe in.
I tell you this because there is no shame in getting your money’s worth.I’m also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants.But I wouldn’t hesitate to spend on a good haircut.It keeps its shape longer, and it’s the first thing people notice.And I will also spend on a classic piece of furniture.Quality lasts.
Why did Delta give the author’s family credits?
A.They took a later flight. |
B.They had early bookings. |
C.Their flight had been delayed. |
D.Their flight had been cancelled. |
What can we learn about the author?
A.She rarely misses a good deal. |
B.She seldom makes a compromise. |
C.She is very strict with her children. |
D.She is interested in cheap products. |
What does the author do?
A.She’s a teacher. |
B.She’s a housewife. |
C.She’s a media person. |
D.She’s a businesswoman. |
What does the author want to tell us?
A.How to expose bad tricks. |
B.How to reserve airline seats. |
C.How to spend money wisely. |
D.How to make a business deal. |
IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful enterprisers. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.
IKEA’s name comes from Kamprad’s initials (I.K.) and the place where he grew up (‘E’ and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.
Kamprad’s goods included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its large stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to develop. By 1955, IKEA was designing all its own furniture.
In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales went up. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
The author states in Paragraph 6 that flat packaging___________.
A.needs large space to assembly furniture |
B.is a business concept inspired by Kamprad |
C.helps reduce transportation costs |
D.makes the company self-sufficient |
What is the main idea of the passage?
A.Ingvar Kamprad is the richest man in the world. |
B.IKEA is the world’s largest furniture retailer. |
C.The advantage of IKEA’s furniture is dissembling. |
D.Ingvar Kamprad established IKEA and led it to great success. |
What is the author’s attitude towards IKEA’s future according to the last paragraph?
A.Indifferent | B.Optimistic |
C.Doubtful | D.Pessimistic |
Some people will do just about anything to save money. And I am one of them. Take my family's last vacation. It was my six-year-old son's winter break form school, and we were heading home from Fort Lauderdale after a weeklong trip. The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day. I had meeting in New York,So I had to get back . But that didn't mean my husband and my son couldn't stay. I took my nine-month-old and took off for home.
The next day my husband and son were offered more credits to take an even later flight. Yes, I encouraged一okay, ordered-them to wait it out at the airport, to "earn" more Delta Dollars. Our total take: $1,600. Not bad, huh?
Now some people may think I'm a bad mother and not such a great wife either. But as a big-time bargain hunter, I know the value of a dollar. And these days, a good deal is something few of us can afford to pass up.
I've made living looking for the best deals and exposing (揭露) the worst tricks . I have been the consumer reporter of NBC's Today show for over a decade. I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide. And I really do what I believe in. I tell you this because there is no shame in getting your money's worth. I'm also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants. But I wouldn't hesitate to spend on a good haircut. It keeps its longer, and it's the first thing people notice. And I will also spend on a classic piece of furniture. Quality lasts.
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What does the author do?()
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