Most of the flowers in nature are red, orange and yellow. If we have seen a black flower, it’s a chance in a million.
People have made a census (普查) to colors of mor e than four thousand kinds of flowers and discovered that only eight of them are black.
As we know, sunlight is formed by seven different colored lights.The wave length of each light is different, so the quantity of heat in each light is also different. Flowers, especially their petals, are easy to be harmed by light temperature.
Black flowers can take in all the light waves which cause the flowers to dry up in the high temperature. So black flowers can rarely survive sunlight. But red flowers, yellow flowers and orange flowers can protect themselves from sunlight by reflecting the red light, yellow light and orange light, each of which has a large quantity of heat.
1. It is _____ to see a black flower.
A. impossible B. seldom C. common D. no chance
2. From the passage we know that _______.
A. black flowers are so weak that it is difficult for them to grow up.
B. there are only eight black flowers in nature
C. sunlight is formed by seven different colored lights, so the wave length of each light is different
D. black flowers can take in the light of all the wave length which makes them dry up because of high temperature
3. Which of the following ideas is WRONG?
A. People have found that only a few kinds of flowers are black.
B. Flowers are easy to be harmed by very high temperature.
C. Red, orange and yellow flowers can also take in the light of all wave lengths.
D. The black flowers can’t protect themselves from sunlight.
Do you know why different animals or pests have their special colours? Colours in them seem to be used mainly to protect themselves.
Some birds like eating locusts. but birds cannot easily catch them. Why? It is because locusts change their colours together with the change of the colours of crops. When crops are green, locusts look green. But as the harvest time comes, locusts change to the same brown colour as crops have. Some other pests with different colours from plants are easily found and eaten by others. So they have to hide themselves for lives and appear only at night.
If you study the animal life, you'll find the main use of colouring is protecting themselves. Bears, lions and other animals move quietly through forests. They cannot be seen by hunters. This is because they have the colours much like the tree.
Have you ever noticed an even more strange act? A kind of fish in the sea can send out a kind of very black liquid when it faces danger. While the liquid spread over, the enemies cannot find it. And it immediately swims away. So it has lived up to now though it isn't strong at all.
1. From the passage we learn that locusts ___ .
A. are small animals
B. are easily found by birds
C. are dangerous to their enemies
D. change their colours to protect themselves
2 How can pests with different colours from plants keep out of danger?
A. They run away quickly.
B. They colours much like their enemies.
C. They hide themselves in the day and appear at night.
D. They have to move quietly.
3. Bears and lions can keep safe because they ___ .
A. have the colours much like the trees B. move quickly
C. like brown and grey colours D. live in forests
4. Which is the best title for this passage?
A. The Change of Colours for Animals and Pests
B. Colours of Different Animals and Pests
C. The Main Use of Colours for Animals and Pests
D. Some Animals and Pests
There are many American expressions about insects--- like bees, for example. Bees are known as very hard workers. They appear to be busy, moving around their homes, or hives (蜂窝). So you might say you were as busy as a bee if you spent your weekend cleaning your house. In fact, you might say your house was a beehive of activity if your whole family was helping you clean. You also might say you made a beeline for something if you went there right away. When we go to see a movie, my friend always makes a beeline for the place where they sell popcorn (爆米花) .
Here is an expression about bees that is not used much any more, but we like it anyway. We think it was first used in the 1920s. If something was the best of its kind, you might say it was the bee’s knees. Now, we admit that we do not know how this expression developed. In fact, we do not even know if bees have knees!
If your friend cannot stop talking about something because she thinks it is important, you might say she has a bee in her bonnet (女帽). If someone asks you a personal question, you might say “that is none of your beeswax”. This means none of your business.
Speaking of personal questions, there is an expression when their children ask, “Where do babies come from?” Parents who discuss sex and reproduction (生殖) say this is talking about the birds and bees.
Butterflies are beautiful insects, but you would not want to have butterflies in your stomach. That means to be nervous about having to do something, like speaking in front of a crowd. You would also not want to have ants in your trousers. That is, to be unable to sit still.
1. If you make a beeline for something, you ______ .
A. are as busy as a bee B. go quickly and directly towards it
C. always go to the same place D. buy something at a certain place
2. The underlined expression “ it is the bee’s knees” _______ .
A. is not used at all now B. was first used in the 1820s
C. reminds us that bees have knees D. means “it is very good”
3. If you ask your American friend Jack “How old is your wife?” he may say “______.”
A. It is none of your beeswax B. You have a bee in your bonnet
C. It is the bee’s knees D. You are talking about the birds and bees
4. When you have butterflies in your stomach, you ______ .
A. are too sick to sit still B. have ants in your trousers
C. are nervous about something D. have a stomachache
5. The passage mainly tells us _______.
A. some interesting and useful insects B. some expressions about insects
C. the way of learning expressions D. some newly-invented expressions
May : Happenings from the past
May 5,1884
Isaac Murphy , son of a slave and perhaps the greatest horse rider in American history , rides Buchanan to win his first Kentucky Derby . He becomes the first rider ever to win the race three times .
May 9 , 1754
Benjamin Franklin’s Pennsylvania Gazette produces perhaps the first American political cartoon （漫画）, showing a snake cut in pieces, with the words “ Join or Die” printed under the picture.
May 11,1934
The first great dust storm of the Great Plains Dust Bowl , the result of years of drought（干旱），blows topsoil all the way to New York City and Washington , D.C. .
May 19, 1994
Jacqueline Lee Bouvier Kennedy Onassis , former first lady and one of the most famous people of the 1960s , died of cancer in New York City at the age of 64 .
May 24, 1844
Samuel F.B. Morsr taps out the first message , “ What Hath God Wrought ,” over the experimental long-distance telegraph line which runs from Washington, D.C. , to Baltimeore , Md .
1. We know from the text that Buchanan is_____________.
A Isaac”s father B a winnning horse
C.a slave taking care if horses D.the first racing horse in Kentucky
2. What is the title of the first American political cartoon ?
A.Join or Die B.Pennsylvania Gazette
C.What Hath God Wrought D.Kentucky Derby
3. In which year did the former first lady Jacqueline die ?
A. 1934 B. 1960 C . 1964 D. 1994
4.Which of the following places has to do with the first telegram in history ?
A. Washington , D. C. B. New York City
C. Kentucky. D. Pennsylvania
Many people believe the glare from snow causes snowblindness. Yet, dark glasses or not, they find themselves suffering from headaches and watering eyes, and even snowblindness, when exposed to several hours of “snow light”. The United States Army has now determined that glare from snow does not cause snowblindness in troops in a snow-covered country. A man's eyes frequently find nothing to focus on in a broad expanse of barren snow-covered terrain(地域). So his long look continually moves and jumps back and forth over the entire landscape in search of something to look at. Finding nothing, hour after hour, the eyes never stop searching and eyeballs become sore and the eye muscles ache. Nature offers this discomfort by producing more and more liquid which covers the eyeball. The liquid covers the eyeball in increasing quantity until vision became not clear, and then is not easily seen and the result is total, even though not very long, snowblindness.
Experiments led the Army to a simple method of solving this problem. Scouts, ahead of a main body of troops, are trained to shake snow from evergreen bushes creating a dotted line as they cross completely snow-covered landscape. Even the scouts themselves throw lightweight, dark colored objects ahead on which they too can focus. The men following can then see something. Their eyes focus on a bush and have something to see. By focusing their attention on one object at a time, the men can cross the snow without becoming hopelessly snowblind or lost. In this way the problem of crossing a solid white terrain is solved.
1. The first paragraph is mainly concerned with ________.
A. need for dark glasses
B the whiteness from snow
C. headaches, watering eyes and snowblindness
D. snow glare and snowblindness
2. According to the author, recent work on snowblindness shows that it is caused by ________.
A. exposure to bright light
B. failure to focus on an object
C. a loss of vision which doesn't last long
D. focusing on dark colored objects for a very long time
3. Suppose you walk across a completely snow-covered area, what should you do to solve the problem of snowblindness?
A. By wearing dark sun glasses.
B. By throwing an extra pair of black shoes ahead.
C. By asking the Army for help.
D. By walking backwards.
4. A suitable title for this passage would be ________.
A. Snowblindness and How to avoid it B. Soldiers in Snow
C. Nature's Cure for Snowblindness D. Snow Vision
NOT all memories are sweet. Some people spend all their lives trying to forget bad experiences. Violence and traffic accidents can leave people with terrible physical and emotional scars. Often they relive these experiences in nightmares.
Now American researchers think they are close to developing a pill, which will help people forget bad memories. The pill is designed to be taken immediately after a frightening experience. They hope it might reduce ,or possibly erase(抹去),the effect of painful memories.
In November, experts tested a drug on people in the US and France. The drug stops the body releasing chemicals that fix memories in the brain. So far the research has suggested that only the emotional effects of memories may be reduced, not that the memories are erased.
The research has caused a great deal of argument. Some think it is a bad idea, While others support it.
Supporters say it could lead to pills that prevent or treat soldiers' troubling memories after war. They say that there are many people who suffer from terrible memories.
"Some memories can ruin people's lives . They come back to you when you don't want to have them in a daydream or nightmare. They usually come with very painful emotions," said Roger Pitman, a professor of psychiatry at Harvard Medical School. "This could relieve a lot of that suffering."
But those who are against the research say that changing memories is very dangerous because memories give us our identity (特质). They also help us all avoid the mistakes of the past.
"All of us can think of bad events in our lives that were horrible at the time but make us who we are. I'm not sure we want to wipe those memories out, "said Rebecca Dresser, a medical ethicist.
1. The passage is mainly about_____________.
A. a new medical invention B. a new research on the pill
C. a way of erasing painful memories D. an argument about the research on the pill
2. The drug tested on people can_____________.
A. cause the brain to fix memories
B. stop people remembering bad experiences
C. prevent body producing certain chemicals
D. Wipe out the emotional effects of memories
3. We can infer from the passage that_____________.
A. people doubt the effects of the pills
B. the pill will stop people's bad experiences
C. taking the pill will do harm to people's health
D. the pill has probably been produced in America
4. Which of the following does Rebecca Dresser agree with?
A. Some memories can ruin people's lives.
B. People want to get rid of bad memories.
C. Experiencing bad events makes us different from others.
D. The pill will reduce people's sufferings from bad memories.
To get an extra 14 years of life, don’t smoke, eat lots of fruits and vegetables, exercise regularly and drink alcohol in a proper amount．That is according to a study published this Monday in the Public Library of Science Medicine Journal．
After tracking more than 20,000 people aged 45-79 years in the United Kingdom from about 1993-2007, Kay-Tee, Khaw of the University of Cambridge and his colleagues found that people who adopted these four healthy habits lived an average of 14 years longer than those who didn’t．
“We’ve known for a long time that these behaviors are good things to do, but we’ve not seen this benefit before, ” said Susan Jebb, head of Nutrition and Health at Britain’s Medical Research Council．“The benefit was also seen regardless of whether or not people were fat and what social class they came from．”
Study participants(参与者) scored a point each for not smoking, regular physical activity, eating five servings of fruits and vegetables a day and moderate alcohol intake．
Public health experts said they hoped the study would inspire governments to introduce policies helping people to adopt these changes．But because the study only observed people rather than testing specific changes, it would be impossible to conclude that people who suddenly adopted these healthy behaviours would surely gain 14 years．
“We can’t say that any person could gain 14 years by doing these things,” said Doctor Tim Armstrong, a physical activity expert at the World Health Organization．”The 14 years is an average across the population of what’s theoretically(理论上) possible．”
“Most people know that things like a good diet matter and that smoking is not good for them”, Susan Jebb said, ”We need to work on providing people with much more practical support to help them change．”
1．Which of the following doesn’t belong to the four healthy habits?
A．Eating five servings of fruits and vegetables a day．
B．Doing proper exercise in the morning every day．
C．Having a cigarette before going to bed every day．
D．Drinking alcohol in the proper amount every day．
2．We can learn from the passage that_____．
A．the study observed people as well as tested specific changes
B．Susan Jebb did not take part in the study
C．there is no need for people under 45 adopt these good habits
D．only those from first class can benefit from these healthy behaviours
3．What can be inferred from the passage?
A．Governments should take measures to help people change their bad habits．
B．People aged 45-79 have bad habits in the United Kingdom．
C．All the people are well aware of the harm of their bad habits．
D．People have adopted the four healthy habits after knowing they’re good．
4．What would be the best title for this passage?
A．Smoking and Drinking Cuts You 14 Years
B．Healthy Habits Could Gain You Extra 14 years
C．A New Way of Keeping Healthy
D．Smoking and Drinking Harms Your Health
Good evening, ladies and gentlemen. The lead story in tonight’s news concerns the fire which destroyed the major part of Columbia College at 4 a.m. this morning. In only five minutes, more than six hundred girls came out of their dorms to watch their college burn to the ground in the freezing December weather. Fortunately, there were no injuries resulting from the fire. According to the college president, plans are already made to raise more than three million dollars to rebuild the college.
Here is the news from Washington. President Clinton says he is troubled by a scientist’s desire to clone a human and is urging Congress to pass a ban (禁令) on such experiments for at least five years. In his weekly radio address, Clinton noted Chicago-area physicist Richard Seed’s announcement that he is ready to set up a clinic to clone human babies. President Clinton said that the need for passing laws that would ban human cloning for at least five years is more urgent than ever.
A brief look at the weather for the weekend tells us to expect light showers on Saturday and Sunday. The high Saturday will be in the lower 40’s. On Sunday, we can expect the high to be about 65. That’s this evening’s news. Good night from Channel 9 news. Your better news station, and from Alan King, your reporter.
1. When did the fire at Columbia College take place?
A. In December. B. In March.
C. In November. D. In April.
2. What does President Clinton hope Congress do?
A. To pass a ban on doing experiment in labs.
B. To ban cloning humans forever.
C. To pass laws to support cloning babies.
D. To pass a ban on human cloning quickly.
3. What will the weather be like on weekend?
A. There will be a strong wind. B. The weather will be fine.
C. It will be freezing cold. D. It will be rainy.
For many years, no one could communicate with people who had been born without hearing. These deaf people were not able to use a spoken language.
But, beginning in the 1700s, the deaf were taught a special language. Using this language, they could share thoughts and ideas with others. The language they used was a language without sound. It was a sign language.
How did this sign language work? The deaf were taught to make certain movements using their hands, faces, and bodies. These movements stood for things and ideas. People might move their forefingers across their lips. This meant, “You are not telling the truth.” They might tap their chins with three fingers. This meant “my uncle.”
The deaf were also taught to use a finger alphabet (字母). They used their fingers to make the letters of the alphabet. In this way, they spelled out words. Some deaf people could spell out words at a speed of 130 words per minute.
Sign language and finger spelling are not used as much as they once were. Today, the deaf are taught to understand others by watching their lips. They are also taught how to speak.
1. The deaf “talked” to other people __________.
A. by moving their hands, faces and bodies
B. by shouting and singing
C. without using any letters
D. without using any language
2. The deaf could spell out words __________.
A. by reading them aloud
B. by going here and there
C. by expressing the letters with their fingers
D. by watching others
3. Now, the deaf are trained to __________.
A. write sentences quickly
B. understand others by lip-reading
C. be good at mind-reading
D. keep alone happily
4. The story as a whole is about __________.
A. learning to spell B. teaching the deaf to speak
C. how the deaf communicate D. understanding Indian sign language
第三部分：阅读理解 (共20小题；每小题2分，满分40分)
请认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选山最佳选项，并在答题纸上将该项涂黑。
Have you ever stayed in a hotel? Most Chinese hotels often provide guests with things like disposable (一次性的) toothbrushes, toothpaste, shampoo and slippers. Many guests like the idea because they don't have to bring their own. But, if you travel to Beijing, remember to bring your own things. Starting from June, some hotels in Beijing will no longer provide guests with these disposables. They want to ask people to use less disposable things.
Many disposable things are made of plastic. People throw them away after only using them once. It is a waste of natural resources (资源) and is very bad for the environment. Do you know, one Chinese person makes as much as 400kg of waste a year! Most of that waste comes from disposable things. In Beijing, people throw away about 19,000 tons of plastic bags and 1,320 tons of plastic lunch bowls every year! Plastic can take between 100 and 400 years to break down. So the less plastic we throw out, the better. So, wherever you travel, bring your own things and use them again and again.
Back at home and school, you can also do something to make our world a better place. Try to do these things in your daily life: Use cloth shopping bags, not plastic ones. After using a plastic bag, wash it out and let it dry. Then you can use it over and over again. Do not use paper cups. At your school canteen（食堂）, use your own bowl and chopsticks instead of disposable ones.
1. Why do many hotels provide guests with some disposable things?
A. Let their guests be convenient during their travelling.
B. Hope their guests use less disposable things.
C. Wish their guests to save money
.
D. Want their guests to use more disposable things.
2. Some Beijing hotels will no longer provide guests with ____.
A. cheap food and drink B. disposable things
C. good service D. free TV programmes
3. Which of the following is NOT true?
A. Many disposable things are made of plastic.
B. Throwing disposable things away is a waste of natural resources.
C. Plastic is very bad for the environment.
D. Plastic breaks down easily.
4. What can we do to make our world a better place at home and school?
A. Use shopping bags made of plastic.
B. Do not throw away paper cups.
C. Use disposable plates, bowls and chopsticks.
D. Do not forget to reuse daily necessities（日用品）.
5. We can tell from the story that ____.
A. people don't like disposable things at all
B. we can't use paper or plastic bowls at school
C. we should use less plastic things and protect our environment
D. hotels won't provide disposable things because they want to save money
Think for a moment about the teachers you have had at school or at university. Which one did you like best? And Why? Were the teachers you liked best also the ones who were the best teachers, in you opinion? Before you read any further, consider for a minute the qualities that make a teacher outstanding(出色).
Some very common answers to this question are that teachers need to love their students, that they need to have an expert knowledge of their subjects, and that they should devote themselves completely to their jobs. All of these ideas are, of course, true to a certain extent(程度)but they are perhaps a little too simple.
It is impossible for anyone to love everyone they know, and teachers deal with a very large number of students over the years. On the other hand, teachers should certainly be able to make their students feel that they are interested in them as people and in the development of both their characters. A deep knowledge on to the students effectively-a teacher needs to be trained in the skills of teaching. These skills include how to control a class, and so on. Finally, teachers have to devote a lot of time and energy to their work, of course. However, they are also models that their students must follow; so it is important that they should be well-balanced people with interests outside their school work-family, friends, hobbies, etc. A teacher who only lives for work is likely to become too narrow-minded.
1. The author suggests that you think about the teachers you have had at school or at university so that_______
A. you might praise outstanding teachers
B. you might know the qualities of outstanding teachers
C. you might select outstanding teachers
D. you might learn from outstanding teachers
2. The author does not consider it possible for a teacher_______
A. to love all the students he has taught or is teaching
B. to have a good knowledge of the subject he teaches
C. to pass the knowledge of his subjects on to his students effectively
D. to be an example for his students to follow
3. A well - balanced person is one_______.
A. who devotes all his time and energy to his work
B. who devotes most of his time and energy to his family, friend, hobbies, etc
C. who has interests both in and outside his work
D. who has interests neither in nor outside his work
4. From the passage, we can conclude that_______.
A. most teachers are born with such skills as how to explain a lesson clearly
B. it is not necessary of teachers to spend much time and energy on their work if they do have an expert knowledge of their subjects
C. teachers should be trained to love all the students they are teaching or have taught
D. even if a teacher has a good knowledge of his subjects, he can not be a good teacher if he doesn’t have the ability to pass that knowledge on to his students.
Well, Mrs. Evans, I’ve done my best to look after David. I’ve tidied his room up every day, got him a meal together whenever he needed one and made sure he’s always had a clean shirt to put on. It’s not been easy, with two of my own to worry about, as well. David had the best of attention, I must say. But now because I asked him to give up bringing that American friend to his home he has got quite miserable and unfriendly. He comes in at all hours and his behavior---- well, it’s quite hard to put up with---- and it’s all because of this friend. I’m sure he’s a bad influence. You see, David’s a visitor and doesn’t fully understand our ways.
He used to study most evenings. He’s got through quite a bit of work. He did up his room quite nicely, with bookshelves and large posters. He’d ask Mr. Smith and me up for a drink and cheer us up with songs from his country. He’s very good at the guitar, you know.
I don’t want to appear as if I’m running after him, but it’s about time we made it up. I’m sure he’s upset because I told him off. It might be a good idea to take him out for a meal, perhaps even with his friend. I don’t know whether it will do any good but we can try. I’m glad I’ve had this little chat with you, Mrs. Evans, and I’ll let you know how I get on.
1. Mrs. Smith believes that David is not the cause of the quarrel but that the main cause is __________.
A. Mr. Smith B. too much homework
C. David’s behavior D. David’s friend
2. Mrs. Smith wants to make up the quarrel by _______.
A. cooking a meal B. inviting David and his friend out
C. running after David D. giving them drinks
3. David’s present attitude to Mrs. Smith is ________.
A. unfriendly B. cheerful C. very attentive D. incomprehensible
4. David is ________.
A. an American friend B. a singer C. a visiting student D. Mrs. Smith’s son
The use of cars is becoming more and more popular in the twentieth century. A large number of the world's population are now able to buy and use cars.
Having a car gives much mobility（活动余地）, enabling the driver to move around freely. The owner of a car is no longer forced to depend on public transport（公共交通）and doesn't, therefore, have to work in a place near his home. Instead, he can choose from a greater variety of jobs and he could change his job frequently.
Travelling to work by car is also more comfortable than having to use public transport; the driver can use the heating in winter and the air conditioning in summer to meet his own need and preference. There is no discomfort caused by waiting for
buses, trains or underground trains etc. With the building of good fast motorways long distances can be covered rapidly and pleasantly. Also, for the first time in the century, many people are able to enjoy their free time to the full by making trips to the countryside or seaside at weekends. This feeling of independence and the freedom to go wherever you please is perhaps the greatest advantage（优势）of the car.
1. What does the writer think of the public transport?
A. It gives less mobility B. It is not comfortable at all
C. It enables a variety of jobs D. It is becoming more popular than before
2. Traveling by bus may be ______.
A. less comfortable than by underground train
B. more comfortable than by other transport
C. less comfortable than by other public transport
D. less comfortable than by car
3. What does the underlined word mean?
A. from time to time B. with difficulty
C. against his own will D. never
4. What does the writer think of having a car of your own?
A. It offers lots of advantages. B. It has lots of independence.
C. It gives the feeling of freedom. D. It offers free trips.
Dear Earthmen,
I have enjoyed my stay on your interesting unusual planet. I think I understand the life on earth now and I would like to give you my impressions.
First of all you live in boxes. Every morning you leave your big boxes and get into smaller boxes on wheels. All these small boxes race around and around, and finally stop to rest. You then leave these boxes on wheels and go to very large tall boxes.
After testing all days you get back in your little boxes and return to your big boxes. There you sit and stare at tiny glowing boxes with moving pictures on the front.
Only one thing puzzles me. One day, I went to a football game. A bunch of angry boys fought over a little round ball. Everyone yelled for them to stop but they kept on fighting. They were angry, I suppose, about being cooped up（被关起来）in boxes all day.
Thank you earthmen for this chance to get to know you.
Gratefully,
The man from the Mars（火星）
1. The small boxes on wheels are ________.
| |
A. toys |
B. cars |
| |
C. houses that can be moved |
D. boxes in which there are wheels |
2. The tiny glowing boxes with moving pictures on the front are ______.
| |
A. cameras |
B. cinema screens |
C. telescopes |
D. TV sets |
3. In the football game ________.
A. the players were very angry because there was only one ball on the playground
B. the players were very angry because everyone yelled at them
C. the man from the Mars saw fighting among the angry boys
D. the man from the Mars saw a close match
4. The best title of this passage is ______.
| |
A. The Man from the Mars |
B. Something about Boxes |
| |
C. A Letter from the Mars |
D. A football Game |
5. The man from the Mars thinks _______.
A. it is interesting to live on our unusual planet
B. there are so many boxes on the earth
C. the tiny glowing boxes are moving pictures
D. the angry boys are too foolish to fight over a little round ball
Businesses are expected to cut spending dramatically through much of 2009. A number of economists, including those National City and Wachovia, don’t expect business investment, which make up about one – tenth of US economic activity, to decline through 2009. According to a survey of 679 chief financial officers by Duke University and CFO Magazine this month, US businesses expect to cut capital spending by more than 10% in the next 12 months, a sharp decrease from September, when the CFOs expected business investment to increase slightly.
John Graham, finance professor at Duke and director of the survey, says businesses are finding ways to repair existing machinery and buildings rather than replace equipment or move. They likely won’t increase their spending until they see concrete evidence that the economy is improving.
Those planning meeting for late winter and early spring are either buying fewer or less – expensive items, or they’re not buying at all. One client who usually spends about $ 80,000 on a conference each year is spending half that. Robert Coen, director of forecasting at media – analysis firm Magna, predicts a 4.5% drop in ad spending to $ 259 billion in 2009 on the heels of a 3.2% drop in 2008. “A recovery in US ad budgets will probably not get underway until 2010,” he says. Another negative for 2009: There aren’t any big ad – spending events such as the Olympics or national elections.
Declining business spending will hurt a number of industries but will be especially tough for the manufacturing sector. Nearly two – thirds of manufacturers expect revenue(税收) to be unchanged or lower in 2009 than 2008, a survey from the Institute for Supply Management found.
1.According to John Graham, how did businesses to deal with the economy crisis?
A. They are spending less.
B. By increasing their business spending sharply.
C. By replacing old equipment with the new equipment.
D. By moving into the cheaper offices.
2.Why are the managers buying less – expensive items for their meetings?
A. To save money themselves.
B. To cut down on expenses and save for the companies.
C. To see the concrete evidence that the economy is on the mend.
D. To save money so they spend more on advertisements.
3.It can be inferred that in a year Olympics are held, many companies _________.
A. contribute more money to the poor B. give the participants money
C. spend more money on advertising D. cut down on advertising budgets
4.The best title for the passage is ____________.
A. Predictions about Buying New Equipment in 2009
B. Predictions about Conference Planning in 2009
C. Predictions about Advertising Spending in 2009
D. Predictions for Business Spending in 2009
试题篮
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