It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.Who is to blame for the tragedy of Changchun infant according to the passage?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
Which of the following statements is correct?
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
What does the underlined word – “despicable” in paragraph 4 mean?
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
The reason why Hyundai’s post was worse than Buick’s is that _________.
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
In the last paragraph, the author encourages people _____________.
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
Ever since news of widespread food recalls caused by a carcinogenic dye broke, there has been confusion（混淆） over possible links to the country of the same name, but Sudan officials say there is no connection whatever．
Sudan 1 is a red industrial dye（颜料） that has been found in some chilli powder, but was banned in food products across the European Union (EU) in July 2003．
Since the ban was put in place, EU officials have been trying to remove some food products from the shelves．So far 580 products have been recalled．
Last week Sudan’s Embassy in the United Kingdom asked the Food Standards Agency (FSA) for clarification(澄清) of the origin of the dye’s name．
Omaima Mahmoud Al Sharief, a press official at Sudan’s Embassy in China, explained the purpose of the inquiry was to clear up any misunderstanding over links between the country and the poisonous dye．
"We want to keep an eye on every detail and avoid any misunderstanding there," she said．"Our embassy to Britain asked them how the dye got that name and whether the dye had something to do with our country．But they told us there was no relationship．"
The FSA, an independent food security watchdog in Britain, received a letter from the Sudanese embassy last week．
"They asked us why the dye is named Sudan, however, we also do not know how it got the name," she said．"People found the dye in 1883 and gave it the name．Nobody knows the reason, and we cannot give any explanation before we find out．"
Sudan dyes, which include Sudan 1 to 4, are red dyesused for colouring oils, waxes, petrol, and shoe and floor polishes．They are classified as carcinogens by the International Agency for Research on Cancer．What does the underlined word “carcinogenic” mean in paragraph one?
| A．Causing cancer． | B．Having side effect． |
| C．Containing poison． | D．Poisonous． |
How did the Sudan 1 get its name?
| A．The dye is often produced in Sudan． |
| B．The dye has something to do with the country named Sudan． |
| C．Nobody is sure of the origin of the name． |
| D．Many foods produced in Sudan contain the dye． |
We can infer from the passage that．
| A．the Sudan government is paying much attention to the food safety |
| B．Sudan 1 is often used to be added to the food |
| C．people didn’t realize the danger of Sudan1 until 2003 |
| D．many food shops will be closed down |
Which of the following is the best title?
| A．Keep away from Sudan1 |
| B．No Sudan 1 dye links to the country |
| C．How Sudan1 dye got its name? |
| D．Pay attention to the food safety |
A powerful earthquake struck the northeastern coast of Japan at two forty-six p.m. local time on March eleventh.2011. Japan's Meteorological Agency released its first tsunami（海啸） warnings just three minutes later. The country has one of the best earthquake early warning systems in the world.
There are more than four thousand Seismic Intensity Meters in place throughout Japan to measure earthquake activity. These meters provide information within two minutes of an earthquake happening. Information about the strength and the center of the earthquake can be learned within three minutes.
There are also concrete(混凝土) sea walls around much of the Japanese coastline. But these measures proved no match for the powerful earthquake and tsunami.
Costas Synolakis ，a tsunami expert at the University of Southern California in Los Angeles said，"Japan is one of those most well-prepared countries on earth in terms of tsunami warning. They had a warning. I think what went wrong is that they had not expected the size of this event."
He says there are two reasons for this. Japan has not had any event anywhere near as big as this one in the last one hundred fifty years. And scientists had not expected such a large earthquake happening off the coast of Japan.
The nine point zero magnitude earthquake was the fourth most powerful earthquake ever recorded worldwide. It was also the worst earthquake ever to hit Japan. The tsunami waves that followed were reported to have reached as high as thirteen meters in some areas.
Costas Synolakis says Japan's concrete sea walls were not built to handle such high waves.
Experts say early warning systems will continue to be limited by these facts until earthquakes and tsunamis can be predictedWhere can this passage probably be adapted from?
| A．A magazine on science | B．A fairy Tale |
| C．A scientific fantasy book | D．A newspaper |
Which of the following statements NOT true ?
| A．A terrible earthquake hit the northeastern coast of Japan |
| B．It was also the worst earthquake in Japan |
| C．The 9.0 earthquake was the fourth most powerful earthquake ever recorded in Japan |
| D．Japan's concrete sea walls was unable to handle such high waves. |
According to Costas Synolakis, why did Japan suffer such a loss?
| A．The country has never experienced any event as big as this one over the past 150 years |
| B．Japan has the best earthquake early warning systems in the world. |
| C．There are not concrete sea walls around all of the Japanese coastline |
| D．The government didn’t announce its first tsunami warnings three minutes earlier. |
Students who date (约会）in middle school have significantly worse study skills, are four times more likely to drop out of school and report twice as much alcohol and tobacco use than their single classmates, according to new research from the University of Georgia.
"Romantic relationships are a trademark of adolescence，but very few studies have examined how adolescents differ in the development of these relationships," said Pamela Orpinas，study author and professor in the College of Public Health and head of the Department of Health Promotion and Behavior.
Orpinas followed a group of 624 students over a seven-year period from 6th to 12th grade.
Each year, the group of students completed a survey indicating whether they had dated and reported the frequency of different behaviors, including the use of drugs and alcohol. Their teachers completed questionnaires (调查表）about the students* academic efforts. He found some students never or hardly ever reported dating from middle to high school, and these students had consistently the best study skills according to their teachers. Other students dated infrequently in middle school but increased the frequency of dating in high school.
"At all points in time, teachers rated the students who reported the lowest frequency of dating as having the best study skills and the students with the highest dating as having the worst study skills,'1 according to the journal article. Study skills refer to behaviors that lead to academic success such as doing work for extra credit being well organized, finishing homework, working hard and reading assigned chapters.
"Dating a classmate may have the same emotional complications of dating a co-worker," Orpinas said, "when the couple break up. they have to continue to see each other in class and perhaps witness the ex-partner dating someone else. It is reasonable to think this could be linked to depression and divert (转移）attention from studying.”
4tDating should not be considered a ceremony of growth in middle school，”Orpinas concluded.According to the passage, students who date in middle school may_____
| A．have poorer academic performances |
| B．be more likely to hurl others |
| C． enjoy better school lives |
| D．are less likely to use alcohol and tobacco |
When doing his study, Orpinas_____.
| A． followed a group of students of 6th and 12th grade |
| B． completed a survey and a report each year |
| C． completed questionnaires about the students’ academic efforts |
| D． found that the students’ study skills have connection with their frequency of dating |
Study skills may include the following behaviors and qualities Except_____
| A．being diligent | B．bcing well organized |
| C． being kind and helpful | D．finishing assigned schoolwork |
What can possibly happen to the school couples after they break up?
| A． They don’t want to see each other any longer. |
| B． Their attention to studying will be affected. |
| C． They will miss their ex-partners sometimes |
| D． They will think it，s reasonable Io get depressed. |
Orpinas’ attitude towards dating in middle school is_____
| A．supportive | B．positive | C．negative | D．indifferent |
LEEDS, England—A Leeds University psychology professor is teaching a course to help dozens of Britons forgive their enemies.
"The hate we hold within us is a cancer, " Professor Ken Hart said, adding that holding in anger can lead to problems such as high blood pressure and heart disease.
More than 70 people have become members in Hart's first 20-week workshop in London—a course he says is the first of its kind in the world.
These are people who are sick and tired of living with a memory. They realize their bitterness is a poison they think they can pour out, but they end up drinking it themselves, said Canadian- born Hart.
The students meet in groups of eight to ten for a two-hour workshop with an adviser every fortnight.
The course, ending in July, is expected to get rid of the cancer of hate in these people. "People have lots of negative attitudes towards forgiveness," he said, "People confuse forgiveness with forgetting. Forgiveness means changing from a negative attitude to a positive one."
Hart and his team have created instructions to provide the training needed.
"The main idea is to give you guidelines on how to look at various kinds of angers and how they affect you, and how to change your attitudes towards the person you are angry with," said Norman Claringbull, a senior expert on the forgiveness project.
Hart said he believes forgiveness is a skill that can be taught, as these people "want to get free of the past".From this passage we know that________.
| A．high blood pressure and heart disease are caused by hate |
| B．high blood pressure can only be cured by psychology professors |
| C．without hate, people will have less trouble connected with blood and heart |
| D．people who suffer from blood pressure and heart disease must have many enemies |
If you are angry with somebody, you should________.
| A．attend Hart’s course |
| B．never meet him or her any longer |
| C．persuade him or her to have a positive talk with you |
| D．treat him or her positively instead of negatively |
In Hart's first 20- week workshop, people there can ________.
| A．meet their enemies | B．change their attitudes |
| C．enjoy the professor's teaching | D．learn how to quarrel with others |
If you are a member in Hart's workshop, you'll________.
| A．meet in eight or ten groups |
| B．get rid of the illness of cancer |
| C．attend a gathering twice a month |
| D．pour out everything stored in your mind |
The author wrote this passage in order to________.
| A．persuade Britons to go to Hart's workshop |
| B．tell us the news about Hart's workshop |
| C．tell us how to run a workshop like Hart's |
| D．help us to look at various kinds of angers |
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The 2012 Nobel Prize for Literature was awarded to Mo Yan for his writing that mixes folk tales, history and the modern events with hallucinatory realism（魔幻现实主义）, the Swedish Academy announced.
The 57-year-old is the first Chinese resident to win the prize. Only one other Chinese-language writer has won the Nobel Prize for Literature. Gao Zingjian was honored in 2000. However, he is a French citizen.
Mr Mo said he was “overjoyed and scared” when he learned he had won the award. He will receive his Nobel diploma, a medal and more than one million dollars at a ceremony in Stockholm in December.
China is celebrating the victory of this native son. Minutes after the award was announced, millions of Chinese expressed pleasure and pride for Mo Yan on social media websites. Senior CPC leader Li Changchun has congratulated Mo Yan on winning the 2012 Nobel Literature Prize. Li says in a letter to the China Writers Association that Mo’s winning of the prize reflects the prosperity and progress of the Chinese literature.
His real name is Guan Moye. Mo Yan means “Don’t Speak.” The writer said he chose the name to remember to stop his tongue from getting him in trouble. Mo Yan’s novel Red Sorghum first became a cable hit on the big screen both at home and abroad in 1987. The film was directed by Zhang Yimou and marked the acting start of Gong Li.
As a productive author, Mo has published dozens of short stories, with his first work published in 1981. Mo Yan’s other major works include Big Breasts and Wide Hips, Republic of Wine and Life and Death Are Wearing Me Out.What is the main characteristic of his works? (No more than 13 words)
_________________________________________________________________________How did Mo Yan feel when he was informed of the winning news? (No more than 5 words)
_________________________________________________________________________Why did he name himself Mo Yan? (No more than 9 words)
_________________________________________________________________________Please explain the underlined phrase “became a cable hit” in English. (No more than 5 words)
_________________________________________________________________________What does Mo Yan’s winning of the Nobel Literature Prize show? (No more than 10 words)
_________________________________________________________________________
Recently, university students around the world were asked to volunteer in a global experiment called Unplugged. It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours．
Unplugged is being run by Dr. Roman Gerodimos, a lecturer in Communication and Journalism at Bournemouth University．During the experiment, Dr. Gerodimos said there were already signs of how much the exercise affected volunteers．He said：“They’re reporting withdrawal symptoms, overeating, feeling nervous, isolated and disconnected．”
During their 24-hour test, three of the experiment’s participants were followed around by a BBC reporter plus cameraman．They were asked to write down 100 lines about their day offline, but of course, they all waited until the next day when they had access to their laptops．
Elliot Day wrote：“Today, my whole morning routine was thrown up into the air．Despite being aware of the social importance of the media, I was surprised by how empty my life felt without the radio or newspapers．”
From Caroline Scott, we read：“I didn’t expect it, but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to, but It’s not something I would like to do again！”
And Charlotte Gay wrote：“I have to say the most difficult item for me to be without has been my mobile；not only is it a social device, it’s my main access point of communication．”
Earlier in the year, a UK government study found that in the UK we spend about half our waking hours using the media, often plugged into several things at once．So, with technology continuing to develop at an alarming rate, how much time will you set aside for sleep in the future?What can we learn about the volunteers?
| A．Volunteers didn’t write down about their day offline． |
| B．Volunteers weren’t allowed to use any media for 24 hours． |
| C．Volunteers were followed around by Dr Roman Gerodimos． |
| D．Only volunteers in the UK took part in Unplugged experiment． |
Which of the following is NOT mentioned about the participants’ feelings？
| A．Anxious． | B．Lonely | C．Bored． | D．Despaired． |
Which of the following is true of Caroline Scott？
| A．The media ban affected his temperature． |
| B．His work went on smoothly without the media． |
| C．His work was carried on hard without the media． |
| D．His life was empty without the radio or newspapers． |
What can be inferred from the last paragraph?
| A．People should use the media devices reasonably． |
| B．People can easily survive the media devices addict． |
| C．People can spend more time sleeping in the future． |
| D．People spend about half the time using the media devices． |
The text is most probably a ．
| A．newspaper ad | B．book review | C．news report | D．science fiction story |
Science can't explain the power of pets, but many studies have shown that the company of pets can help lower blood pressure and raise chances of recovering from a heart attack, reduce loneliness and spread all-round good cheer.
Any owner will tell you how much joy a pet brings. For some, an animal provides more comfort than a husband/wife. A 2002 study by Karen Allen of the State University of New York measured stress(紧张) levels and blood pressure in people—half of them pet owners—while they performed 5 minutes of mental arithmetic(心算) or held a hand in ice water. Subjects completed the tasks alone, with a husband/wife, a close friend or with a pet. People with pets did it best. Those tested with their animal friends had smaller change in blood pressure and returned most quick to base line heart rates. With pets in the room, people also made fewer math mistakes than when doing in front of other companions. It seems people feel more relaxed around pets, says Allen, who thinks it may be because pets don't judge
A study reported last fall suggests that having a pet dog not only raises your spirits but may also have an effect on your eating habits. Researchers at Northwestern Memorial Hospital spent a year studying 36 fat people and their equally fat dogs on diet-and-exercise programs; a separate group of 56 people without pets were put on a diet program. On average, people lost about 11 pounds, or 5% of their body weight. Dog owners didn't lose any more weight than those without dogs but, say researchers, got more exercise overall—mostly with their dogs—and found it worth doing.The underlined word “subjects” refers to ______.
| A．what students learned at school |
| B．people that were studied |
| C．those who had pets with them |
| D．those people without pets |
A person with heart disease has a better chance of getting well if _______.
| A．he has a pet companion |
| B．he has less stress of work |
| C．he often does mental arithmetic |
| D．he is taken care of by his family |
Why did the people do better with pets around when facing stressful tasks?
| A．They have lower blood pressure. |
| B．They become more patient. |
| C．They are less nervous. |
| D．They are in higher spirits. |
The research mentioned in the last paragraph reports that ________.
| A．people with dogs did more exercise |
| B．dogs lost the same weight as people did |
| C．dogs liked exercise much more than people did |
| D．people without dogs found the program unhelpful |
What does the text mainly discuss?
| A．What pets bring to their owners. |
| B．How pets help people calm down. |
| C．People's opinions of keeping pets. |
| D．Pet's value in medical research. |
Chinese writer Mo Yan has won the 2012 Nobel Prize in Literature, announced the Swedish Academy in Stockholm on Thursday. The win makes Mo Yan the first Chinese citizen to win the Nobel in its 111-year history. Informed of his win today, the author, who was having dinner at home, was “overjoyed and scared”.
Born in 1955 to parents who were farmers, Mo Yan — a pen name for Guan Moye, grew up in Gaomi, Shandong province in eastern China. At the age of 12, he left school to work, first in agriculture, later in a factory. In 1976 he joined the army and during this time began to study literature and writing.
He published his first book in 1981, but found literary success in 1987 with Hong Gaoliang Jiazu, which was successfully filmed in the same year, directed by famous Chinese director Zhang Yimou. In his writing, Mo Yan draws on his youthful experiences and on settings in the province of his birth and his works show the life of Chinese people as well as the country’s unique culture and folk customs. Mo Yan is known as a productive writer. In addition to his novels, he has published many short stories and essays on various topics. Despite his social criticism, he is seen in his homeland as one of the most famous contemporary authors. Dozens of his works have been translated into English, French, Japanese and many other languages.
The awarding ceremony will be held on December 10. The winner will win a medal, a personal diploma and a cash award of about $1 million. How did Mo Yan feel when he was told about the news?
| A．Excited and proud. | B．Worried and cautious. |
| C．Happy and surprised. | D．Uncertain and shocked. |
One of Mo Yan’s characteristics of writing is that he ________.
| A．writes about topics he is familiar with |
| B．focuses on social problems in the country |
| C．describes his characters in a unique way |
| D．explains difficult matters in simple words |
What’s the best title for this passage?
| A．How Mo Yan Gets Nobel Prize |
| B．An Introduction to Nobel Prize |
| C．Mo Yan Wins Nobel Prize in Literature |
| D．A World Famous Writer, Mo Yan |
LONDON (Reuters) — Children are dying for lack of drugs tailored to their needs, according to the World Health Organization (WHO), which launched a global campaign on Thursday to promote more research into child medicine.
More than half of the drugs currently used to treat children in the industrialized world have not been specifically tested on youngsters.
The problem is even worse in developing countries where price remains a major barrier and 6 million children die each year from treatable conditions.
In the case of HIV/AIDS, the few existing pediatric therapies（儿科的疗法）developed for children generally cost three times more than adult ones.
As a result, clinicians lack clear guidelines on the best drug to use and often have to guess at the correct dose.
Fortunately, the WHO has drawn up the first international List of Essential Medicines for Children, containing 206 products considered safe for children.
“But a lot remains to be done. There are priority medicines that have not been adapted for children’s use or are not available when needed,” said Dr Hans, the U.N. agency’s director of medicines policy and standards.
Medicines that need to be adapted to children’s needs include many antibiotics, pain drugs as well as combination pills for HIV/AIDS, tuberculosis and malaria.
The agency is building an Internet entrance linking to clinical trials carried out in children and will launch a Web site with the information early next year.
Testing medicines on children has always been a controversial issue, since good ethical（伦理的）practice requires informed agreement from people participating in clinical trials, which is difficult to obtain in the case of children.
As a result, research-based drug companies have been wary of developing child-friendly medicines and general companies have been slow to produce them at lower cost.
In an attempt to deal with the issue, both Europe and the United States now have special rules offering extended patent protection for drugs that have been tested on children. Which of the following is the best title of the passage?
| A．A Global Campaign to Promote Research into AIDS Medicine |
| B．WHO Says Children are Dying for Lack of Child-sized Drugs |
| C．Many People are Concerned about Children’s Drugs |
| D．Measures Taken to Develop Child-friendly Medicine Quickly |
Which of the following medicine is not needed to be adapted to children’s need according to the passage?
| A．Pain killers. | B．Tuberculosis. |
| C．AID pills. | D．Flu pills. |
Why has testing medicines on children always been a controversial issue?
| A．It is against good ethical practice |
| B．Children shouldn’t take part in clinical trials. |
| C．It is hard to get informed agreement from children tested. |
| D．Parents don’t allow their children to be tested on medicine. |
The underlined word “wary” in the last but one paragraph means _________.
| A．fast | B．fond | C．cautious | D．uninterested |
What can be inferred from the passage?
| A．There is still a long way to go on children’s medicine. |
| B．An Internet entrance is being built to link to clinical trials carried out in children. |
| C．Both Europe and the United States now have special rules offering extended patent protection for children’s drugs. |
| D．Less than half of the drugs currently used to treat children in the industrialized world have not been specifically tested on youngsters |
The Mona Lisa, one of the world’s most famous paintings, has been recreated with 3,604 cups of coffee—and 564 pints of milk. The different colors were created by adding no, little or lots of milk to each cup of black coffee.
The recreated Mona Lisa measured 20 feet long and 13 feet wide. It took a team of eight people three hours to complete the work. It was created for The Rocks Aroma Festival in Sydney, Australia, and seen by 130,000 people who attended the one-day coffee-lovers event.
Elaine Kelly, one of the organizers from the Sydney Harbor Foreshore Authority, was delighted with the result. She said, “Each coffee cup was filled with varying amounts of milk to create the different shades(色度) of the painting. We wanted to create an element of surprise and a sense of fun in the way we communicated with the public.”
“Once we had the idea of creating an image(像) out of coffee cups we searched for something iconic（有代表性的）to reproduce(复制).And after some time we chose the most iconic painting in history. The Mona Lisa has been reproduced so many times in so many different mediums but, as far as we know, never out of coffee,” Kelly continued. “Besides, the idea is practical.”
“It was fantastic. It really looked like the famous painting—the Mona Lisa. It was wonderful,” said one visitor.
After much planning it was great to see it coming together so well and the 130,000 people who attended the event certainly enjoyed it and were deeply attracted by it,” said Kelly.How were the different colors of the recreated Moma Lisa created?
| A．By adding different amounts of black coffee to each cup of milk. |
| B．By adding different amounts of milk to each cup of black coffee. |
| C．By using paints of different colors |
| D．By using different kinds of coffee |
How large is the recreated Mona Lisa?
| A．20 square feet | B．260 square feet |
| C．564 square feet | D．3,604 square feet |
The people who saw the recreated Mona Lisa are all_______ lovers.
| A．Mona Lisa | B．milk | C．coffee | D．painting |
The event organizers chose to recreate the Mona Lisa for the following reasons EXCEPT that _________ .
| A．the Mona Lisa is a very iconic painting in history |
| B．the Mona Lisa has never been reproduced out of coffee |
| C．the idea can be actually carried out |
| D．it is very easy to do so |
Research at the University of Liverpool, UK, has found that Shakespeare’s language stimulates positive brain activity.
Shakespeare uses a linguistic（语言的）technique known as functional change that involves, for example, using a noun to serve as a verb．Researchers found that this technique allows the brain to understand what a word means before it understands the function of the word within a sentence．This process causes a sudden peak in brain activity and forces the brain to work backwards in order to fully understand what Shakespeare is trying to say.
Professor Philip Davis, from the university’s School of English, said: “The brain reacts to reading a phrase such as ‘he godded me’ from the tragedy of Coriolanus, in a similar way to putting a jigsaw puzzle（拼图玩具）together．If it is easy to see which pieces fit together you become bored of the game．But if the pieces don’t appear to fit, when we know they should, the brain becomes excited．By throwing irregular words into seemingly normal sentences, Shakespeare surprises the brain in a manner that produces a sudden burst of activity — a sense of drama created out of the simplest of things.”
Experts believe that this heightened brain activity may be one of the reasons why Shakespeare’s plays have such a dramatic impact on their readers.
Professor Neil Roberts, from the university’s Magnetic Resonance and Image Analysis Research Center, and Professor Davis, together with Dr Guillaune Thierry, from the University of Wales, UK, monitored 20 participants using an electroencephalogram (EEG) as they read selected lines from Shakespeare’s plays.
“The brain signal is relatively stable when we understand the meaning of a word but when the word changes the grammar of the whole sentence, brain readings suddenly peak．The brain is then forced to retrace its thinking process in order to understand what it is supposed to make of this unusual word,” explains Professor Roberts.The research conducted by the professors has showed that ___________.
| A．Shakespeare uses functional change to mislead readers |
| B．Shakespeare’s language excites positive brain activity. |
| C．Shakespeare’s plays have a dramatic effect on their readers. |
| D．Shakespeare’s language makes the brain signal relatively stable |
Which of the following words can replace the underlined pronoun “it” in the 2nd paragraph?
A．technique B．word C．brain C．sentenceIn the 3rd paragraph, the example of a jigsaw puzzle is used here to state___________.
| A．the function of Shakespeare’s linguistic technique |
| B．a sense of drama created by playing the game |
| C．the Shakespeare’s thinking process |
| D．the brain’s reaction to reading a book |
Based on the research, Shakespeare’s plays have a great effect on their reader lies in_______.
| A．language used in plays |
| B．characters showed in works |
| C．brain activity increased in reading |
| D．thinking process when writing |
WASHINGTON — It is announced Friday that White House visitor records will be opened up on a regular basis for the first time in modern history, providing the public an unusually detailed look at who gets the opportunity to help shape American policy at the highest levels.
“Americans have a right to know whose voices are being heard in the policymaking process,” the president said in a written statement issued by the White House while he vacationed with his family at Camp David.
By the end of the year, the White House will begin posting online every month the names of the people who visited in the last 90 to 120 days. Each person’s full name will be listed, along with the date and time they entered and left and the name of the person they visited. About 70,000 to 100,000 people visit the White House each month, and the records will include tourists as well as people conducting business.
The White House pointed out several exceptions to the policy: “purely personal guests” of the Obama family; those cases in which the disclosure(透露) of visitors’ names “would threaten national safety interests”; and those who come for “particularly sensitive meetings,” like candidates for a Supreme Court nomination(提名). Officials said only a “small number” will fit in the latter category（类别）, and their names would eventually be disclosed after they are no longer secret, like after a nomination is publicly announced. Moreover, they said, the number of undisclosed visitors will be disclosed, to make clear how few they are.Why will the White House visitor records be open to the public?
| A．To attract more visitors to the White House. |
| B．To allow people to know more about the life of the Obama family. |
| C．To let the public know who are influencing the policies. |
| D．To ask the public help correct the policies made by the government. |
From the passage we can learn that ________.
| A．All the visitors’ names will be posted online soon after their visits |
| B．Not all visitors are allowed to visit the White House |
| C．Some visitors’ names can be found online until they’re not secret |
| D．The records of the visitors will be kept for at least 4 months |
According to the passage, whose name might be kept secret for some time?
| A．A tourist. | B．A businessman. | C．A foreign student. | D．A foreign minister. |
What’s the main idea of the passage?
| A．The White House will open the records of the visitors to the public. |
| B．In America more and more people are becoming policy makers. |
| C．The Americans have a right to know who are making policies. |
| D．President Obama has announced a new policy while on holiday. |
There are one billion homeless people living in our world today . The Homeless World Cup exists to end this , so we all have a home , a basic human need .
The Homeless World Cup is an annual , international football tournament(锦标赛) , uniting teams of people who are homeless to take a once in a lifetime opportunity to represent their country and change their lives forever . It has inspired and supported over 50 grass roots(基层的) football projects around the world working with homeless people throughout the year .
The first tournament took place in Graz 2003 uniting 17 national teams . At the 5th Homeless World Cup in Copenhagen in 2004 , 48 nations , 500 players were united for a once in a lifetime opportunity to represent their country . 25,000 players were involved in pre-tournament training and trials around the world .
The Homeless World Cup is full of players with courage , spirit and determination . Research shows that 73% of players change their lives for the better after the international tournament by coming off drugs and alcohol , moving into jobs , education , homes , training , reuniting with families and even going on to become players and coaches for professional or semi-professional football teams . David Duke (Scotland) played in 2004 , came off alcohol , passed his coaching qualifications(资格) . He became assistant coach for Scotland 2005 , coach in 2006 and now owns his own home . The best goal scorer in 2004 Yevgen Adamenko(Ukraine) went on to play in a professional club in Ukraine .
The Homeless World Cup supporters include Nike , UN , Manchester United , Real Madrid and international footballers Didier Drogba and Rio Ferdinand .The purpose of the Homeless World Cup is to .
| A．find a home for homeless people |
| B．collect money for homeless people |
| C．help the homeless kick bad habits |
| D．help the homeless start a new life |
Which of the following statements is true about the Copenhagen Homeless World Cup ?
| A．It took place in early December . |
| B．25,000 players entered the tournament . |
| C．Nearly 50 teams competed in the tournament . |
| D．David Duke won the best goal scorer in 2004 . |
Why does the writer give the examples of Yevgen Adamenko and David Duke in Paragraph 4 ?
| A．To attract people to join the Homeless World Cup . |
| B．To show the influence of the Homeless World Cup . |
| C．To show the popularity of the Homeless World Cup . |
| D．To inspire people to support the Homeless World Cup . |
The underlined words “ coming off ” in Paragraph 4 can be replaced by “ ” .
| A．giving up | B．falling in | C．cutting off | D．looking down |
Rome had the Forum. London has Speaker' s Corner. Now always-on-the-go New Yorkers have Liz and Bill.
Liz and Bill, two college graduates in their early 2Os, have spent a whole year trying to have thousands of people talk to them in subway stations and on busy street corners. Just talk.
Using a 2-foot-tall sign that says, "Talk to Me," they attract conversationalists, who one evening included a mental patient, and men in business suits.
They don't collect money. They don't push religion (宗教). So what's the point?
"To see what happens," said Liz. "We simply enjoy life with open communication(交流)."
Shortly after the September 11, 2001 attacks, they decided to walk from New York City to Washington, a 270-mile trip. They found they loved talking to people along the way and wanted to continue talking with strangers after their return.
"It started as a crazy idea," Liz said. "We were so curious about all the strangers walking by with their life stories. People will talk to us about anything: their jobs, their clothes, their childhood experiences, anything."
Denise wanted to talk about an exam she was about to take. She had stopped by for the second time in two days, to let the two listeners know how it went.
Marcia had lost her husband to a serious disease. "That was very heavy on my mind,” Marcia said. "To be able to talk about it to total strangers was very good," she explained.
To celebrate a year of talking, the two held a get-together in a city park for all the people they had met over the past year. A few hundred people showed up, as well as some television cameramen and reporters.
They may plan more parties or try to attract more people to join their informal talks. Some publishers have expressed interest in a book, something they say they'll consider.What did Liz and Bill start doing after September 2001?
| A．Chatting with people. |
| B．Setting up street signs. |
| C．Telling stories to strangers. |
| D．Organizing a speaker's corner. |
What they have been doing can be described as______.
| A．pointless | B．normal |
| C．crazy | D．successful |
Why are Denise and Marcia mentioned in the text?
| A．They knew Liz and Bill very well. |
| B．They happened to meet the writer of the text. |
| C．They organized the get-together in the city park. |
| D．They are examples of those who talked to Liz and Bill. |
What will Liz and Bill do in the future?
| A．Go in for publishing. | B．Do more television programs. |
| C．Continue what they am doing. | D．Spend more time reading books. |
How do they like the idea of writing a book?
| A．They have decided to wait a year or two. |
| B．They will think about it carefully. |
| C．They agreed immediately. |
| D．They find it hard to do that. |
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