Kodak’s decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to “complacency (自满) ,” that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak predicted that digital photography would overtake film (胶片) — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
“It wasn’t that Kodak was blind to the future”, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching into new markets because there is a temptation to put existing assets (资产) into the new businesses.
Although Kodak predicted the unavoidable rise of digital photography, its corporate (企业的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.
What do we learn about Kodak?
A.It went bankrupt all of a sudden. |
B.It is approaching its downfall. |
C.It initiated the digital revolution in the film industry. |
D.It is playing a dominant role in the film market. |
Why does the author mention Kodak’s invention of the first digital camera?
A.To show its early attempt to reinvent itself. |
B.To show its effort to overcome complacency. |
C.To show its quick adaptation to the digital revolution. |
D.To show its will to compete with Japan’s Fuji photo. |
Why do large companies have difficulty switching to new markets?
A.They find it costly to give up their existing assets. |
B.They tend to be slow in confronting new challenges. |
C.They are unwilling to invest in new technology. |
D.They are deeply stuck in their glorious past. |
What does the author say Kodak’s history has become?
A.A burden. | B.A mirror. | C.A joke. | D.A challenge. |
Runners in a relay race pass a stick in one direction. However, merchants passed silk, gold, fruit, and glass along the Silk Road in more than one direction. They earned their living by traveling the famous Silk Road.
The Silk Road was not a simple trading network. It passed through thousands of cities and towns. It started from eastern China, across Central Asia and the Middle East, and ended in the Mediterranean Sea. It was used from about 200 BC to about 1300 AD, when sea travel offered new routes. It was sometimes called the world’s longest highway.
However, the Silk Road was made up of many routes, not one smooth path. They passed through what are now 18 countries. The routes crossed mountains and deserts and had many dangers of hot sun, deep snow and even battles. Only experienced traders could return safe.
The Silk Road got its name from its most prized product. Silk could be used like money to pay taxes or buy goods. But the traders carried more than just silk. Gold, silver, and glass from Europe were much found in the Middle East and Asia. Horses traded from other areas changed farming practices in China. Indian merchants traded salt and other valuable goods. Chinese merchants traded paper, which produced an immediate effect on the West. Apples traveled from central Asia to Rome. The Chinese had learned to graft (嫁接) different trees together to make new kinds of fruit.
They passed this science on to others, including the Romans. The Romans used grafting to grow the apple. Trading along the Silk Road led to world-wide business 2,000 years before the World Wide Web.
The people along the Silk Road did not share just goods. They also shared their beliefs. The Silk Road provided pathways for learning, diplomacy, and religion.
It’s probable that traders along the Silk Road needed ______.
A.to deal with a lot of difficulties | B.to know the making of products |
C.to receive certain special training | D.to remember the entire trade route |
The Silk Road became less important because ______.
A.it was made up of different routes | B.silk trading became less popular |
C.people needed fewer foreign goods | D.sea travel provided easier routes |
New technologies could travel along the Silk Road because people ______.
A.shared each other’s beliefs | B.learned from one another |
C.traded goods along the route | D.earned their living by traveling |
What is the best title for the passage?
A.The Silk Road: Past and Present | B.The Silk Road: East Meets West |
C.The Silk Road: Routes Full of Dangers | D.The Silk Road: Pathways for Learning |
Wugging, or web-use giving, describes the act of giving to charity at no cost to the user. By using Everyclick.com, which is being added to a number of university computers across the UK, students can raise money every time they search, but it won’t cost them a penny.
Research shows that students are extremely passionate about supporting charity — 88% of full time students have used the Internet to give to charity. This figure is high considering this age group is often the least likely to have their own income. 19% of 22 to 24 year olds have short-term debts of more than £5,000. With rising personal debt levels in this age group, due to university tuition fees or personal loans and a lack of long-term savings, traditional methods of donating to charity are often not appealing or possible.
Beth Truman, a 21 year old recent university graduate, has used everyclick.com to donate to her chosen charity, the RSPCA, for two years and has seen the “wugging” grow in popularity with students. “When you’re at university you become more socially aware, but it’s sometimes hard to give to others when you have little money yourself,” says Beth. “Wugging is great for people in this age group as it allows them to use the technology on a daily basis to give to charity, without costing them a single penny.”
Wugging is perfect for people who want to be more socially aware and supportive but don’t feel they have the means to do so. Students using the web can raise money for causes they care about without costing them anything in terms of time or money, and charities get a valuable source of funding.
Everyclick.com works like any other search engine, allowing users to search for information, news and images but users can decide which of the UK’s 170,000 charities they would like to support through their clicks. Everyclick.com then makes monthly payments to every registered charity. Launched in June 2005, Everyclick.com is now the eighth largest search engine and one of the busiest charity websites in the UK.
According to the passage, “wugging” is actually _______.
A.a student movement | B.a charity-related action |
C.a school organization | D.a website |
In the case of charity, everyclick.com _______.
A.frees students of the financial worries |
B.receives much money from students |
C.offers valuable information to students |
D.praises students for their money-raising |
What does Beth Truman think of the “wugging” movement?
A.It makes Everyclick.com popular in the UK. |
B.It becomes easy to do charity because of it. |
C.It results in students’ more social awareness. |
D.It helps students to save money. |
From the passage, we can conclude that _______.
A.most full time students do charity on the Internet every day |
B.Everyclick.com helps students pay for the college education |
C.“wugging” is a win-win idea for both students and charities |
D.Everyclick.com is the most successful search engine in the UK |
GAOMI, Shandong, Oct.11( Xinhua)—Chinese writer Mo Yan said last Thursday that he was "very surprised" at winning the Nobel Literature Prize.
Speaking to reporters at a hotel in his hometown Gaomi city in east China's Shandong Province, Mo said, " (I was)very surprised upon winning the prize because I felt I was not very senior in terms of qualification ( among Chinese writers).There are many good writers and my ranking was not so high."
"I am very happy," he saiD."I was having dinner when I received the news.I was surprised.”
"Thank you for coming all the way to Gaomi.This should be a season of red sorghum, but no such crop is planted any more. I believe none of you have seen the crop," he said.
"The Nobel Literature Prize is a very important literature prize, but not the top awarD.It represents the opinions of the jury(评审团 ).I am satisfied with my major works and I still keep writing by hand.My works are Chinese literature, which is part of world literature.They show the life of Chinese people as well as the country's unique culture and folk customs.Meanwhile, my novels described human beings in the broad sense.I wrote in the perspective of a human being.These works stand beyond regions and ethnic groups," he said.
"The folk arts and folk culture accompanied my growth and I was influenced by the cultural elements I witnessed through my childhood.When I picked up the pen for literature creation, the folk cultural elements inevitably entered my novels and affected and even determined the artistic styles of my works," he added.
Mo's win brought joy to other writers and readers throughout the country as he is the first Chinese national to win the Nobel Literature Prize in its century-long history.
Born into a farmer's family in a village in Gaomi, Mo has been known since the late 1980s for his novels such as Big Breasts and Wide Hips and Red Sorghum(红高粱), which was later adapted into a film by director Zhang Yimou.
Mo Yan was surprised at winning the Nobel Prize because he felt________.
A.he was not as famous as other writers |
B.he was not the best writer in China |
C.he was born in a farmer's family |
D.he didn't have good education |
According to Mo Yan, .
A.red sorghum should be planted in his hometown |
B.the Nobel Prize represents the opinions of the public |
C.he still keeps the habit of writing by hand |
D.his novels described human beings of all regions |
By reading Mo Yan's works, we can .
A.increase our sense of national pride |
B.learn a lot about the Chinese folk culture |
C.form a vivid picture of his childhood |
D.learn more about the history of the Nobel Prize |
Which of the following words can best describe Mo Yan?
A.modest | B.self--confident | C.humorous | D.romantic |
Where might you find the article?
A.In a novel. | B.In a travel book |
C.In a newspaper. | D.In a student book |
The quality of drinking water in Shanghai will meet European Union standard by 2010 and, a decade later, citizens in Shanghai will drink the best water in the world.
These were the goals set out by the Shanghai Water Authority. With the city’s population expected to increase only slightly and the economy to boom by 2020, Chen Yin, and official with the water authority, said Shanghai’s water consumption will not increase from its present amount.
Zhang Yue, director of the Urban Construction Division under the Ministry of Construction, said, “Shanghai is the first city in the country to publicize these ambitions. They will not be easy to achieve.”
He said water saving will help keep the sustainable development of China’s economy.
Saving one cubic meter of water means saving the city’s infrastructure(基础设施)costs by 10,000 Yuan. Last year, Shanghai saved 300 million cubic meters of water either from readjustment of industrial structure or the employment of new technology.
“The aim is to arouse public awareness of the seriousness of water shortages,” Chen said. “The abundant surface water and amount of rain of the city are so misleading that they result in improper use of water.”
Shanghai lacks drinkable water. The Huangpu River, which supplies 80 percent of the city’s drinkable water, is nearing exhaustion.
The city, therefore, has been exploring new sources from the Yangtze River and growing forests along it to conserve quality water.
Besides penning regulations, the authority is popularizing technology among the public to efficiently cut the amount of water used.
At present, the city has 600,000 family toilets, each using 13 liters of water per flush. These are to be renovated(整修)to use only 9 liters of water per flush.
The authority is renovating the first 200 toilets for households – at a cost of 40 Yuan each.
In three years, all the toilets will be renovated, which saves the city nearly 15 million Yuan every year in water conservation.
Another task the city is engaged in is the treatment of sewage(污水)to improve the water environment.
At present the city can only treat 44 percent of its daily 5.04 million tons of waste water. To meet the total demand, 27 more sewage treatment factories are to be established with an estimated investment of 18 billion Yuan.
People in Shanghai get their daily water mainly from now.
A.the underground B.the rain C.the Yangtze River D.the Huangpu River
A.the renovating of family toilets will save plenty of water B.about half of waste water has been treated already C.advanced technology makes people use water as much as possible D.there is plenty surface water and large amount of rain at present
A.make people’s living more convenient B.improve people’s living standards C.ease employment pressure D.meet the total demand of water
A.a, b, c, d B.b, c, e, f C.b, c, d, e D.a, b, e, f
A.the boom of economy will need a larger amount of water in the future B.citizens today in Shanghai drink the best quality of water in the world C.not everyone today in Shanghai is aware of water shortage D.all the family toilets will be renovated to save water within 3 years
WASHINGTON—Laura Straub is a very worried woman. Her job is to find families for French teenagers who expect to live with American families in the summer.
It’s not easy, even desperate.
“We have many children left to place: 40 out of 75,” said Straub, who works for a Paris-based foreign exchange programme called LEC. When exchange programmes started 50 years ago, family life was more accommodating. For one thing, more mothers stayed home.
But now, increasing numbers of women work outside the home. Exchange-student programmes have struggled in recent years to sign up host families for the 30,000 teenagers who annually come from abroad to spend their academic year in the United States, as well as the thousands more who participate in summer programmes.
School systems in many parts of the US, unhappy about accepting non-taxpaying students, have also strictly limited the number of exchange students they accept. At the same time, the idea of hosting foreign students is becoming less exotic.
In searching for host families, who usually receive no pay, exchange programmes are increasingly broadening their appeals to include everyone who has the ability to do it.
“We are open to many different types of families,” said Vickie Weiner, eastern regional director for ASSE, a 25- year-old programme that sends about 30,000 teenagers on academic year exchange programmes worldwide.
“For elderly people, exchange students keep us young; they really do!” said Jean Foster, who is hosting 16-year-old Nina Porst from Denmark.
Vickie Weiner is the person who ________.
A.works for a programme called LEC | B.works for a programme called ASSE |
C.is 25 years old | D.hosts foreign students |
From the passage we can learn that at the beginning of the exchange programmes_______.
A.all the families could host foreign students |
B.only young couples could host foreign students |
C.only those who were retired could host foreign students |
D.those who were not too old could host foreign students |
Which of the following is the best title of this passage?
A.US Struggles to Find Host Families |
B.Idea of Hosting Students Is Different |
C.Foreign-exchange Program Is Going On |
D.Exchange Students Keep Old People Young |
George Zinunerman's first court appearance before a Florida judge came on Tuesday inconnection with the shooting of 17-year-old Trayvon Martin. The case has caused a national debate in the United States about race, self-defense laws and gun control. It was the first time the public had gotten to see and hear from George Zimmerman. The judge said he had found probable cause to move ahead with the case and told Zimmerman he would be formally charged on May 29th.
Zimmerman turned himself into authorities on Wednesday night,just before special prosecutor(公诉人)Angela Corey announced the charge against him. Corey told reporters she would fight for Trayvon Martin”
"It's the victims and justice that we work tirelessly for,”Corey said
Zimmerman says he shot Martin in self-defense after spotting the teenager in a gated com-munity where Martin's father lives. He told police Martin attacked him during a conflict. The
shooting caused a national cry led by Martin's parents who insisted their son was murdered
They also accused Zimmerman of targeting their son because he was black.
"We just wanted an arrest and we got it.”Trayvon Martin's mother Fulton said.
Many in SanforD.Florida-the city where the shooting took place-welcomed the charge.
"All of us were wanting this to move on and get to this process where it is now into the justice system.”one man said
"It~long overdue(迟到的)and I am glad they decided to do something,”another said.Police did not initially charge Zimmerman with a crime because of a Florida law that says a person has a right to stand his or her ground and meet force with force. Prosecutor Coreysays,"I'm prepared to argue the issue if Zimmerman uses the self-defense law in count.”
Mark O'MarA. Zimmerman's lawyer, would not make his plan publiC. but he said hisclient(委托人)was worried about the trial. "If found guilty of the second-degree murdercharge, Zimmerman could face up to life in prison,”O'Mara said
Why did the case draw so much attention around the US?
A.Because George Zimmerman was very cruel when he killed Trayvon Martin. |
B.Because Trayvon Martin's father was a famous lawyer. |
C.Because the case was related with race, self-defense laws and gun control. |
D.Because George Zimmerman would be sentenced to life in prison. |
What's Angela Corey's attitude towards this case?
A.She showed sympathy for the black people. |
B.She wanted to defend justice for the victims. |
C.She hated George Zimmerman very much |
D.She was against self-defense. |
Which of the relationships is NOT true?
A.Zimmerman shot Martin during a conflict. |
B.Mark O'Mara was Zimmerman's lawyer. |
C.Sybrina Fulton was Martin's mother. |
D.Angela Corey was the judge of the case. |
According to the passage, Zimmerman_
A.turned himself into authorities before he。,charged |
B.was put into prison |
C.shot Martin in self-defense when spotting him |
D.targeted Trayvon Martin because he was black |
Just before midnight, six University of Cincinnati students were watching TV in an on-campus apartment when three men burst through the door. While one of the intruders pointed a gun at the group, the other two scooped up $4,400 worth of laptops, cell phones, video games and cash. Once they had what they wanted, the trio fled into the night.
Furious, the students chased down and tackled one of the burglars -- the one with the gun. In the struggle, it went off, and a bullet grazed a student's leg. His friends piled on the gunman and held him until police showed up.
By the next day, the injured young man was back in his apartment, and the suspect was in jail, charged with burglary, felonious assault and receiving stolen property. But how did the men manage to storm into an on-campus residence that November night in the first place? Simple: Students told police the building's main doors hadn't latched properly for days.
As parents confront ballooning college costs and shrinking acceptance rates, they are finding themselves with an even bigger, more basic problem: Which campuses are safe? Colleges seem like idyllic and secure places, and for the most part, they are. But ivy-covered walls can't keep out every bad element. This country's 6,000 colleges and universities report some 40,000 burglaries, 3,700 forcible sex offenses, 7,000 aggravated assaults and 48 murders a year. Other hazards -- fires, binge-drinking, mental-health problems -- are also on the rise.
Of course, that's not what parents and students see on America's serene campuses. There's a false sense of security, says Harry Nolan, a safety consultant in New York City. "Students see guards patrolling at night or a video camera monitoring the dorm entrance and think, nothing bad can happen to me," he explains. "People don't know that safety controls are often very lax."
What did the students do after the burglars fled into the night?
A.They stood there in surprise. |
B.They ran after the burglars at once. |
C.They waited for the police. |
D.They phoned their teacher. |
What does the underlined word “latched” in the third paragraph probably mean?
A.watched | B.fixed | C.locked | D.kept |
What worries parents most except ballooning college costs and shrinking acceptance rates?
A.Their children’s grades in the universities or colleges. |
B.Their children’s safety in the universities or colleges. |
C.Their children’s behavior in the universities or colleges. |
D.Their children’s relationship with classmates in the universities or colleges. |
Which is right according to the passage?
A.Their children’s grades in are high. |
B.Their children’s safety in the universities or colleges will be mornitored well. |
C.The universities or colleges don’t pay much attention to the children. |
D.The universities or colleges are not key educational departments in the local area. |
BEIJING, March, 17th --The Japanese automaker Toyota will recall some 4,400 units of FJ Cruiser cars in China over seat belt flaws, China's consumer quality watchdog said Saturday.
The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) said on its website that Toyota China will recall these imported cars produced between December 2007 and March 2013.
Toyota is busy working on the solution to the flaw and will release improvement methods before April 15, according to the administration.
This marks Toyota's second recalling this year after the auto giant announced in January that it would recall 22,869 units of Lexus IS cars in China due to wiper arm problem.
China's private auto ownership reached 93.09 million units by the end of 2012, up 18.3 percent compared with the year before. Along with the fast expanding auto market, Chinese drivers grow more concerned about the quality of their cars.
Also on Saturday, the AQSIQ said in a statement on its website that its research has basically confirmed the German automaker Volkswagen's direct shift gearbox (DSG) transmission has defects which may cause engine power failures and urged Volkswagen to recall defective cars after China Central Television (CCTV) exposed Volkswagen's gearbox defect on Friday.
To better protect the interests of Chinese consumers, the AQSIQ announced late last year that it would formulate a guideline to regulate a recall system for faulty cars.
What does underlined the word “recall” in the first paragraph probably mean?
A.To bring something into one’s mind. |
B.To ask people to return a product. |
C.To ask someone to go back |
D.To remember something from the past. |
According to the passage, Lexus IS cars were found to have .
A.wiper arm problem | B.seat belt flaws |
C.engine power failure | D.gearbox defect |
What is the purpose of regulating a recall system for faulty cars?
A.For a better development of national automobile industry of China. |
B.To limit the sales of imported cars in China. |
C.For a better protection of rights and interests of Chinese consumers. |
D.In order to show the authority and power of AQSIQ. |
What was China’s private auto ownership by the end of 2011?
A.About 110 million units. | B.About 93 million units. |
C.About 90 million units. | D.About 79 million units. |
Which of the following statements is probably NOT true according to the news?
A.Chinese put more and more focus on the quality of their cars. |
B.Toyota will release its improvements on faulty cars in less than a month. |
C.It was AQSIQ that first exposed Volkswagen’s DSG defects. |
D.You may get the information about faulty cars on the website of AQSIQ. |
LONDON (Reuters) — Children are dying for lack of drugs tailored to their needs, according to the World Health Organization (WHO), which launched a global campaign on Thursday to promote more research into child medicine.
More than half of the drugs currently used to treat children in the industrialized world have not been specifically tested on youngsters.
The problem is even worse in developing countries where price remains a major barrier and 6 million children die each year from treatable conditions.
In the case of HIV/AIDS, the few existing pediatric therapies(儿科的疗法)developed for children generally cost three times more than adult ones.
As a result, clinicians lack clear guidelines on the best drug to use and often have to guess at the correct dose.
Fortunately, the WHO has drawn up the first international List of Essential Medicines for Children, containing 206 products considered safe for children.
“But a lot remains to be done. There are priority medicines that have not been adapted for children’s use or are not available when needed,” said Dr Hans, the U.N. agency’s director of medicines policy and standards.
Medicines that need to be adapted to children’s needs include many antibiotics, pain drugs as well as combination pills for HIV/AIDS, tuberculosis and malaria.
The agency is building an Internet entrance linking to clinical trials carried out in children and will launch a Web site with the information early next year.
Testing medicines on children has always been a controversial issue, since good ethical(伦理的)practice requires informed agreement from people participating in clinical trials, which is difficult to obtain in the case of children.
As a result, research-based drug companies have been wary of developing child-friendly medicines and general companies have been slow to produce them at lower cost.
In an attempt to deal with the issue, both Europe and the United States now have special rules offering extended patent protection for drugs that have been tested on children.
Which of the following is the best title of the passage?
A.A Global Campaign to Promote Research into AIDS Medicine |
B.WHO Says Children are Dying for Lack of Child-sized Drugs |
C.Many People are Concerned about Children’s Drugs |
D.Measures Taken to Develop Child-friendly Medicine Quickly |
Which of the following medicine is not needed to be adapted to children’s need according to the passage?
A.Pain killers. | B.Tuberculosis. | C.AID pills. | D.Flu pills. |
Why has testing medicines on children always been a controversial issue?
A.It is against good ethical practice |
B.Children shouldn’t take part in clinical trials. |
C.It is hard to get informed agreement from children tested. |
D.Parents don’t allow their children to be tested on medicine. |
The underlined word “wary” in the last but one paragraph means _________.
A.fast | B.fond | C.cautious | D.uninterested |
What can be inferred from the passage?
A.There is still a long way to go on children’s medicine. |
B.An Internet entrance is being built to link to clinical trials carried out in children. |
C.Both Europe and the United States now have special rules offering extended patent protection for adults’ drugs. |
D.Less than half of the drugs currently used to treat children in the industrialized world have not been specifically tested on youngsters |
“Just take a deep breath.” “Don’t think about it.” “You’re more likely to die in a car wreck on the way to the airport than you are in a plane crash.” These are just some words given to people with a fear of flying. But as Tom Cruise, playing Lt. Daniel Kaffee in the movie A Few Good Men, said, “I get sick when I fly because I’m afraid of crashing into a large mountain. I don’t think Daniel will help.”
But there’s a new application that just may. Today, the VALK Foundation, a Dutch group that’s a partnership between KLM Royal Dutch Airlines and the University of Leiden, launches the app (application) in the US. The VALK Foundation was one of the first centers for research and fear-of-flying treatment in the world and is the organizer of three world conferences on fear of flying.
The foundation said the app, called Flight App VALK, is the first scientifically-developed, web-based treatment for people who suffer from mild to moderate fear of flying.
“The fear-of-flying application we have created aims to transfer all of the knowledge we have developed through our program into a mobile application that will help ease travelers’ fears,” said Dr. Lucas van Gerwen, director of the VALK Foundation. Dr. van Gerwen is also a psychologist and professional pilot with more than 30 years experience.
The foundation said up to 30% of adults are fearful fliers. The Flight App is designed to help relax passengers before and during flights by educating users about flight safety and turbulence. It explains the sounds and sensations(感觉)they can expect during departure, flight and landing. And, if a passenger’s flight stress reaches a panic level, they press a special panic button which provides audio and written information to help decrease stress levels. Most importantly, the Flight App can be used during the flight in the airplane mode. Once downloaded, the program does not require Internet connection in the air.
By saying the words at the beginning of the passage, people are expected to ______.
A.decrease their fear of flying |
B.get rid of their doubt about plane |
C.have a good time on their flight journey |
D.use some medicine to cure their fear of flying |
According to the passage, the VALK Foundation ______.
A.is a group focusing on psychology on the flight |
B.was the first center to do research into fear of flying |
C.organizes the world conferences on fear of flying annually |
D.focuses on researching and offering treatment on fear of flying |
Flight App VALK is aimed to ______.
A.help passengers experience the fear of flying |
B.help relax passengers before and during flights |
C.treat people who suffer from mild fear of flying |
D.teach people the basic knowledge of taking flight |
What does the last paragraph mainly tell us?
A.Many adults are suffering from fear of flying |
B.It’s convenient for people to use the Flight App |
C.Many planes will be installed with the Flight App. |
D.The Flight App can decrease stress levels effectively |
In which column of a newspaper can we read this passage?
A.Culture | B.Entertainment | C.Technology | D.Education |
The quality of drinking water in Shanghai will meet European Union standard by 2010 and, a decade later, citizens in Shanghai will drink the best water in the world.
These were the goals set out by the Shanghai Water Authority. With the city’s population expected to increase only slightly and the economy to boom by 2020, Chen Yin, and official with the water authority, said Shanghai’s water consumption will not increase from its present amount.
Zhang Yue, director of the Urban Construction Division under the Ministry of Construction, said, “Shanghai is the first city in the country to publicize these ambitions. They will not be easy to achieve.”
He said water saving will help keep the sustainable development of China’s economy.
Saving one cubic meter of water means saving the city’s infrastructure(基础设施)costs by 10,000 Yuan. Last year, Shanghai saved 300 million cubic meters of water either from readjustment of industrial structure or the employment of new technology.
“The aim is to arouse public awareness of the seriousness of water shortages,” Chen said. “The abundant surface water and amount of rain of the city are so misleading that they result in improper use of water.”
Shanghai lacks drinkable water. The Huangpu River, which supplies 80 percent of the city’s drinkable water, is nearing exhaustion.
The city, therefore, has been exploring new sources from the Yangtze River and growing forests along it to conserve quality water.
Besides penning regulations, the authority is popularizing technology among the public to efficiently cut the amount of water used.
At present, the city has 600,000 family toilets, each using 13 liters of water per flush. These are to be renovated(整修)to use only 9 liters of water per flush.
The authority is renovating the first 200 toilets for households – at a cost of 40 Yuan each.
In three years, all the toilets will be renovated, which saves the city nearly 15 million Yuan every year in water conservation.
Another task the city is engaged in is the treatment of sewage(污水)to improve the water environment.
At present the city can only treat 44 percent of its daily 5.04 million tons of waste water. To meet the total demand, 27 more sewage treatment factories are to be established with an estimated investment of 18 billion Yuan.
People in Shanghai get their daily water mainly from now.
A.the underground | B.the rain |
C.the Yangtze River | D.the Huangpu River |
According to the passage, some people have the wrong opinion of using water because .
A.the renovating of family toilets will save plenty of water |
B.about half of waste water has been treated already |
C.advanced technology makes people use water as much as possible |
D.there is plenty surface water and large amount of rain at present |
The authority is renovating the first 200 toilets for households to .
A.make people’s living more convenient |
B.improve people’s living standards |
C.ease employment pressure |
D.meet the total demand of water |
Which group of measures are all mentioned in the passage to save water?
a.improve drinking water quality b.change some industrial structure
c.introduce or use some new technology
d.speed the economic development of Shanghai
e.renovate some family toilets f.build more sewage treatment factories
A.a, b, c, d | B.b, c, e, f | C.b, c, d, e | D.a, b, e, f |
We can infer from the passage that .
A.the boom of economy will need a larger amount of water in the future |
B.citizens today in Shanghai drink the best quality of water in the world |
C.not everyone today in Shanghai is aware of water shortage |
D.all the family toilets will be renovated to save water within 3 years |
The video rooms have been open since Jan. 2. If successful, the chain hopes to expand the service to other provinces, or even other countries. In addition to the food, customers pay 200 yuan per hour for using the room.
''The video rooms have been fully booked in February,'' said Chen Yu, manager of the Wangfujing branch. The Video room in Beijing is about 30 square meters and large enough for six customers.
''Many customers prefer to use the room for dinners rather than lunch,'' Chen said, adding the average age of customers who booked the video hotpot(火锅) is about 30.
''The whole process is very smooth. The image and the voice transmission(转换) are as good as those of video conferencing at work, ''said one of Chen's colleagues surnamed Luo.
''I have a lot of friends in Beijing, whom I haven’t met for a long time because of being busy at work,'' said a woman surnamed Yu who is having dinner with her husband at Haidilao.''The new service gives us a chance to have a dinner together without traveling. I would like to give it a try.''
The video hotpot also helped establish a friendship between waitresses in the two cities.
Zhao Huanhuan, in her 20s, who is specially trained for serving in the video room in Shanghai, developed a friendship with a waitress named Lu Ke in the Beijing branch.
Zhao said excitedly: ''It was too amazing to believe. I'm so interested in using the special room and enjoy serving people there. I also talk about some interesting interactive games with Lu before guests come for dinner''.
Although Lu felt a little bit nervous when she first served in front of the screens, she said the new mode of communication also encouraged her to supply better services for customers.
''It's like a service competition. We saw each other through video and I could learn from Zhao's serving,'' Lu said, adding she will visit Zhao if she goes to Shanghai.
It seems that video hotpot doesn't satisfy everyone's taste, however.
From the passage we know that ______.
A.the video room service has been open for a long time |
B.the video room service has been open in many provinces in China |
C.using the video room, you have to pay extra 200 yuan per hour |
D.the Video room in Beijing is only designed for six people to use |
Haidilao may be the name of ______.
A.a theatre | B.a restaurant | C.a cinema | D.a hotel |
Why do many customers choose the video room service?
A.Because the service there is excellent. |
B.Because they can have dinner with friends without traveling. |
C.Because the food there is delicious. |
D.Because the room is large enough for six people. |
We can learn from the passage that Zhao Huanhuan ______.
A.enjoys communicating with Lu Ke |
B.hasn't met Lu Ke for a long time |
C.is twenty years old now |
D.learned a lot from Lu Ke |
What do you suppose will be talked about in the paragraph to be followed?
A.Lu's visit to Zhao in Shanghai. |
B.Other customers' praise for the service. |
C.How to improve the service. |
D.Other customers' complaint about the service. |
In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters(花名册) will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stem. The strategy (战略,策略)in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to condensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout(寻找,觅得) internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons(偶像)in-waiting. It is the ultimate(最后的,根本的) revolution — the rest of the world teaching the US how to play basketball.
According to the report, .
A.Michael Jordan is still playing a very important role in NBA |
B.the part played by the foreign players in NBA will be great |
C.Yao Ming is to play two pre-season games in NBA |
D.European countries will host the 2004 NBA games |
The underlined phrase “take China by storm” has the meaning of _______ ___.
A.NBA intends to make China its “marketing center” |
B.NBA is planning to set up some training centers in China |
C.there’ll be a big storm when NBA comes to China to play against the Sacramento Kings |
D.the NBA’s live basket games will be broadcasted on all the TVs in China |
What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
When the writer talked of “home soil”, he was referring to _ _.
A.farms in the States | B.native Americans |
C.the NBA training center | D.the USA |
Which of the following can be used as the best title for the passage?
A.The Non-American Basketball Players |
B.NBA Is Coming to China |
C.The Foreign Ties That Bind the NBA |
D.NBA Is Making Big Progress |
ARIEL, West Bank: A suicide bomber blew up near Israeli soldiers outside a Jewish settlement in the West Bank yesterday, killing at least three people and wounding about 30
Ron Nachman, mayor of the settlement of Ariel. “Soldiers were among the casualties(伤亡者). ”People on the spot said the bomber blew up after soldiers eating at a food stand in a petrol station at the entrance of the settlement found him. According to some people on the spot accounts reported by Israeli media, a soldier shot and wounded the bomber, who then exploded.
The Magen David Adorn ambulance service said at least three people were killed and at least 30 wounded in the blast(爆炸), which set the bomber burning at Ariel, about 25 kilometers east of Tel Aviv.
A fire brigade(旅) official said: “The bomber was still burning when we got there and we put out the fire immediately.”
Meanwhile, a blast shook homes in Lebanon’s largest Palestinian refugee camp early yesterday, damaging buildings but causing no injuries, Palestinian sources said. They said the bomb was planted outside the home of a member of Palestinian President Yasser Arafat’s Fatah faction in Ain el-Hilwch camp, and exploded while the family was sleeping.
Some of people including ________were killed or wounded in the blast accident.
A.mayor | B.soldiers |
C.rescue workers | D.a fire brigade official |
The suicide bomber blew himself up because________.
A.there was something wrong with his brains |
B.he couldn’t see the settlement’s mayor |
C.a soldier shot and wounded him |
D.he wanted to make himself known |
It can be concluded that the passage is most probably part of a(n)________.
A.announcement | B.advertisement |
C.science research | D.news report |
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