After I made it to the city center, I started to feel it might be easy for a foreigner to deal with the great size of Beijing. With growing confidence, I decided to take the subway to the hotel, not realizing that the network didn’t go that far. Impressed with the cleanliness of the station, I bought a ticket and boarded the first train that came along.
After a few minutes I asked in English of course a young man seated next to me where I should get off closest to the Friendship Hotel. Wearing a smart business suit and tie, he would surely speak English, wouldn’t he? Unfortunately, he couldn’t understand me but seemed very friendly. I showed him the room card with all the information of the Friendship Hotel in Chinese characters. He looked at it, and then his eyes moved quickly to the carriage (车厢) subway map. Next, he raised three fingers of his right hand.
In Australia, raising fingers at someone is not usually nice, but this man wasn’t smiling. At the next station he showed me two fingers. Now in Australia, that’s really rude, but I got the message. When we stopped at the third station, he didn’t just point to the door, but got up, took me out of the train, and led me to the top of the stairs, and out onto the street. Then he stopped a taxi and told the driver where to take me.
All this came from a man who couldn’t speak my language, and I couldn’t speak his. I was now speechless, especially when he refused my offer of money. I felt a little embarrassed having even thought he would accept a tip.
This experience made it clear I had to learn some Chinese quickly or my adventures might start turning into bad luck.
The author decided to take the subway because ________.
A.he lived near the city center |
B.the network covered most of the stops |
C.he believed in his ability to deal with the trip |
D.he had a good impression of its cleanliness |
Having been shown the room card, the young man_________.
A.understood the author well |
B.still remained puzzled |
C.answered the author directly |
D.pointed at the subway map |
Which of the following can’t be used to describe the young man?
A.helpful | B.rude |
C.warmhearted | D.caring |
The author’s purpose of writing this passage is mainly to ________.
A.prove the importance of being careful |
B.appreciate the kindness of the young man |
C.complain some cultural misunderstanding |
D.describe one of his adventurous experiences |
The word “conservation” has a thrifty meaning. To conserve is to save and protect, to leave what we ourselves enjoy in such a good condition that others may also share the enjoyment. Our forefathers had no idea that human population would increase faster than the supplies of raw materials: most of them, even until very recently, had the foolish idea that the treasures were “limitless” and could “last forever”. Most of the citizens of earlier generations knew little or nothing about the complicated and delicate system that runs all through nature, and which means that, as in a living body, an unhealthy condition of one part will sooner or later be harmful to all the others.
Fifty years ago, nature study was not part of school work; scientific forestry was a new idea; wood was still cheap because it could be brought in any quantity from distant woodlands; soil destruction and river floods were not national problems; nobody had yet studied long-term climatic cycles in relation to proper land use; even the word “conservation” had nothing of the meaning that it has for us today.
For the sake of ourselves and those who will come after us, we must now set about correcting the mistakes of our forefathers. Conservation should be made part of everybody's daily life. To know about the water table (水位) in ground is just as important to us as a knowledge of the basic math formulas(公式). We need to know why all watersheds (上游集水区) need the protection of plant life and why the running current of streams and rivers must be made to give their full benefit to the soil before they finally escape to the sea. We need to be taught the duty of planting trees as well as of cutting them. We need to know the importance of big, grown trees, because living space for most of man's fellow creatures on this planet is figured not only in square measure of surface but also in cubic(立方体的) volume above the earth. In a word, it should be our goal to restore as much of the original beauty of nature as we can.
The author's attitude towards the use of natural resources is_________.
A.positive | B.uninterested | C.optimistic | D.critical |
According to the author, the greatest mistake of our forefathers was that________.
A.they had no idea about scientific forestry |
B.they had little or no sense of environmental protection |
C.they were not aware of the importance of nature study |
D.they had no idea of how to make good use of raw materials |
To avoid repeating the mistakes of our forefathers, the author suggests that ________.
A.we plant more trees |
B.natural sciences be taught to everybody |
C.environmental education be given to everybody |
D.we return to nature |
How can you understand the underlined sentence in the last paragraph?
A.Our living space on the earth is getting smaller and smaller. |
B.Our living space should be measured in cubic volume. |
C.We need to take some measures to protect space. |
D.We must preserve good living condition for both birds and animals. |
What is a lifestyle and how is that different from a life? A lifestyle is about brand names and buying identity or fame. Lifestyle gives a false sense of peace and acceptability that comes from others recognizing what you’ve bought into (as well as bought). If your car, clothes, and home are expensive, you’re sophisticated(世故的) and stylish. If you have the right kind of job or go to the right social gatherings, then you receive the insincere approval of others. This means that your self-esteem(自尊) is always at the mercy of others, with no appreciation of you as an individual.
A life, on the other hand, is very different. A life is what you lead when you know what matters most to you. It is very simple and comes from being connected to what you know is important and being willing to put that first, no matter what others may think. When you create a life vs. a lifestyle, your self-esteem comes from what’s inside you, not what others think about you.
Lifestyle is expensive financially and personally, because it costs a great deal to keep up appearances and do what you think is socially acceptable. A life is not expensive. Rather than using personal or financial resources, a life generates energy and staying power. It’s about liberating yourself from the mindless consumption that society expects. It is about making the choices that are in line with your values, instead of using up your bank account or energy for no heart-driven reason.
How can you make the change? Understand the difference between a life and a lifestyle. Analyze your current lifestyle to see what is costing you in money, time, stress, and energy to maintain it. Let go and make room for what is really important to you, what supports you and brings you joy. Remember who you are from within, not what you own!
Which of the following examples best explains “what is life about”?
A.We work long hours in a job that we do not enjoy. |
B.We focus on what we wear, or what kind of car we drive. |
C.We find out what our true beliefs and values are and choose to live by these. |
D.We think that how others see us is more important than what we think of ourselves. |
What method does the author use to explain his opinion in the third paragraph?
A.Making comparison. |
B.Giving an example. |
C.Giving a definition. |
D.Giving a reason. |
To make the change, we need to______________________.
A.be directed from within |
B.be directed from outside |
C.be driven by social values |
D.be driven by others’ opinions |
What is the author’s purpose of writing this passage?
A.To describe what life is. |
B.To introduce what lifestyle is. |
C.To promote life instead of lifestyle. |
D.To tell the differences between life and lifestyle. |
Hot words on the Internet don’t stay hot for long. “Geili” and “fuyun”, last year’s biggest linguistic innovations, are practically prehistoric in Internet terms. What’s buzzing now is “hold steady”
The term comes from a segment (片段) on the Taiwanese TV show University which features Miss Lin(Xie Yilin) giving a lecture on how to behave like a fashion queen at parties or on the bus. The extremely funny lecture is mainly an over-the-top mockery(嘲笑) of the fashion world, but Miss Lin makes a point: We need to hold steady in pressure-filled or embarrassing situations.
Holding steady, Internet slang for “staying poised”, is one of the qualities the public has been looking for lately as pressures on marriage, work and money can easily drive people crazy. The quality was demonstrated by a girl named Su Miaoling this year. The contestant in the TV singing competition Super Girl carried herself with an air of confidence on stage and kept her cool when others got anxious. “I like your poise(淡定). Very few contestants on this stage can keep calm like you do,” said one of the show’s judges, Hu Haiquan, to Su. Internet users dubbed Su “Sister Poise”.
Poise is also appreciated in Western culture as an essential quality of a well-mannered person. Each year, the National League of Junior Cotillions of the US releases a list of the Ten Best Mannered People. Kate Middleton made it onto the list in 2011 “for the poise and dignity with which she conducts herself in the public spotlight”. The Duchess of Cambridge was also acclaimed earlier this year for her remarkable poise at the royal wedding.
Good news for many, poise is not genetic----it can be acquired with a bit of effort. A personal growth guidance gives tips on how to stay poised. “Take a few deep breaths when you are facing a situation that tests your patience; practice yoga regularly to calm your nerves; use self-affirmation by saying ‘I choose to be calm in any situation’; write down your affirmation daily to imprint the goal,” reads the site.
According to the passage, what does “hold steady” mean?
A.well balanced | B.hold still |
C.remain stable | D.keep calm |
Which of the following statements is NOT true?
A.Poise isn’t born with people, so it can be acquired. |
B.Under different pressures, people hope to keep calm. |
C.“Hold steady” comes from a lecture given by a fashion queen. |
D.In western culture, holding steady is a quality of well-mannered people. |
Which of the following is NOT the way to hold steady?
A.learn to use self-encouragement. |
B.Write the goals to be achieved |
C.Practice yoga regularly to calm your nerves. |
D.Take deep breaths when facing difficult situations. |
The purpose of this passage is to_______.
A.introduce the Internet hot term “hold steady” |
B.tell funny stories about how to hold steady |
C.demonstrate how to keep calm under pressure |
D.give advice on how to keep cool in daily life |
Dear Miss Manners,
Friends of mine lost their home in a house fire.It was terrible.Another friend set up a "go fund me" type page for friends and funnily to donate and help the couple.Many friends, including me, helped with money, meals, lamprey and their dog while 'they were getting back on their feet.
Last week, they sent thank-you notes.My roommate received one addressed to her and I did not The notes were not in modularized; it was a printed one-size-fits-all message.My roommate realized I didn't receive a thank you, so she sent a private message to the couple just letting them know I had been left out.I didn't know she had done this until later.
The next day, I got a text message apologizing and saying that I had been left out because their friend who addressed the notes must have missed me!(Miss Manners, they didn't even address the notes themselves!)It was accompanied by a picture of the thank-you note, which was texted to me with- the message, "Here is a thank you just for you. "
I was a little annoyed.I helped them in their fume of need and didn't get a second thought.I have not responded to her text message.Is it fair of me to consider this friendship over? Should I tell her that I am upset, or should I accept that this rude thank you was better than nothing?
For what purpose did Mary write the letter?
A.To start a public donation for the unlucky couple. |
B.To teach us how to see the true colors of friendship. |
C.To tell us to loam a lesson from her story |
D.To ask for advice on how to deal with her annoyance. |
From the letter we can infer that .
A.the couple lost their car in the fire so they had to go everywhere on foot. |
B.so far Mary hasn't received a thank-you-note addressed to her. |
C.Mary's roommate sent the couple a message to blame their carelessness. |
D.the couple left Mary out by accident when they wrote the thank you notes. |
What does Mary think of the couple she helped?
A.careless | B.considerate |
C.unbelievable | D.unreliable |
The letter is most likely taken from .
A.a diary | B.a brochure |
C.a newspaper | D.a report |
It’s often true that jobs for students sometimes lead to employment after graduation, so it’s a good idea to think carefully before you begin working during your college years.
During my entire college life I worked as a bartender (酒吧招待). I have to say that I really enjoyed that job, and was fond of the idea of making money without doing too much work. I also had the opportunity to socialize ( 交际) while working. I came to be known among the upper class, and gradually became popular on campus because of my job. However, working as a bartender can have the negative side that people tend to think that you enjoy drinking.
All in all, I wish I had thought more carefully before deciding to take that job. I got a Bachelor’s degree (学士学位)in English, qualifying(使···有资格) me to work as a writer, but so far I have only been able to use the skills I learned from that part-time job.
It would be different if I had searched for jobs related to writing or editing(编辑) instead of bartending. It’s commonly accepted that employment for students is only temporary (临时的),but we should never forget that it can connect to the work we get after we graduate. After all, employers not only look at the degree, but also your previous experience.
So before getting a part-time job while you’re at school, consider what you want to do for the rest of your life.
Which of the following is a benefit(好处)of working as a bartender for the author?
A.He had a good time after school. |
B.He made connect with many people. |
C.He satisfied his curiosity about others. |
D.He had learned how to make wine. |
The underline word “negative” in Paragraph 2 can be replaced by “ _______”.
A.bad | B.same | C.wrong | D.bright |
The author writes the text mainly to _______.
A.describe his part-time job during his college life |
B.tell students to be careful with their part-time jobs |
C.convince(使确信)students that bartender is the part-time job |
D.advise students to look for their future jobs in the college |
It's not about how much money you make, and it's not about who your daddy is. And no, it's definitely not about whether you look like Tom Cruise or his wife Katie Holmes ... What it is about is these simple things, things that maybe even a person like Tom Cruise does not have.
We're talking about being attractive in general, whether it's on a job interview or just gaining the respect of your colleagues.
Ask lots of questions
In other words, be humble. If you come across as a know-it-all (even if you really do know it all!), it really pushes people away. Rather, asking lots and lots of questions (even dumb ones) makes people feel like you care, you can be trusted, and you are... humble.
Stay busy
Do you really know the power of this? We're told to stay busy to prevent depression and feelings of anxiety. But did you know you should also stay busy to be really attractive? It's true. Always have something to do. Have you ever seen someone just sitting around, doing nothing? How unattractive. Always be busy with something, even if for some reason you have to make something up.
Show your pearly whites (or just smile)
Smile more, no matter how ugly your teeth are. I'm not kidding about this one. It's not all about the teeth. If you are smiling genuinely, you can draw everyone for 100 meters around to you.
Be interested in other men
Be interested in the other person. Again, ask them questions. Don't talk about yourself... remove attention from yourself. If you are truly interested in the person, it will come across. And if you want to talk about yourself, you'll find that putting the other person first actually opens him up to return the favor and ask you questions. See how fun this is?
So, yes it is possible to be the most attractive person in the world. If you've noticed the ring throughout the article, it has a lot to do with just being confident in who you are. Nobody needs to look like Tom Cruise or Will Smith or their wives, or anyone else for that matter. Every person, of every race, of every nationality, of every background, can be the most attractive person in the world.
In the writer’s opinion, attractiveness is determined by a person’s ________.
A.good looks | B.white teeth | C.confidence | D.race |
The underlined sentence means that __________.
A.if you are a know-it-all, you are surely welcome |
B.being a know-it-all may keep people away from you |
C.a person should pretend to be a know-it-all when communicating with others |
D.people admire a person who know it all |
In order to be attractive, you should do followings EXCEPT ________.
A.Behave like Tom Cruise | B.ask questions | C.smile | D.keep busy |
The main idea of the article is to tell us _________.
A.How to make friends | B.How to build your confidence |
C.How to reduce depression | D.How to be attractive |
B
Many areas of cropland in Bangladesh(孟加拉国) are becoming unfit for farming. The land is becoming salty. It is a big problem for the small country. More than 155 million people live in Bangladesh. Growing crops is the most common way Bangladeshis support themselves.
Farmers in the country are learning to grow vegetables in so-called "vertical gardens." The soil in these gardens is better because heavy rains have removed much of the salt.
A vertical garden is easy to make. Villagers fill containers with good soil and natural fertilizers. They put the containers on bricks so they are off the ground. They add pieces of the bricks to the soil to help water flow and drain.
The farmers cut small holes into the sides of the containers. This permits vegetables with short roots a place to grow. Vegetables with long roots grow on top of the container. One bag of soil can produce up to eight kilograms of vegetables in one season.
Villagers also grow vegetables in containers made from large, thin pieces of plastic supported by bamboo. This "vertical tower" measures more than a meter wide. Each of these towers can produce more than 100 kilograms of vegetables. It costs about $12-$13 to build.
The village of Chandipur is in southwestern Bangladesh. Pumpkins and other gourds(葫芦) grow on vines on top of small homes. The vegetables get the food they need from soil placed in containers on the ground.
Shobitha Debna is a 35-year-old farmer in the village. Her garden space is very small. But she is able to grow hundreds of kilograms of vegetables each season.
She says she grows gourds, including pumpkin, as well as green beans, red amaranth, beets, carrots, cauliflower and more.
Ms. Debna depends on the vegetables to earn money. She makes a few dollars a day.
This kind of farming is new in Chandipur. But it may spread across the country.
The reason why cropland is becoming unfit for farming is that________.
A.the soil has been polluted |
B.more and more land is used for planting trees |
C.the land is becoming salty |
D.there is too much rain |
Why the soil in vertical gardens is better_______?
A.because there is much less salt in the soil |
B.because there is much salt in the soil |
C.because there is enough water in the soil |
D.because there is many nutrients in the soil |
From paragraph 4, we can learn that_______?
A.vegetables with long roots grow in the sides of the containers |
B.vegetables with short roots grow out of the small holes in the sides of the containers |
C.vegetables with short roots grow on top of the container |
D.vegetables in vertical gardens are not productive |
Ms. Debna grows many kinds of vegetables EXCEPT________.
A.gourds | B.carrots | C.pumpkins | D.cucumbers |
What can we infer from the passage__________?
A.Many areas of cropland in Bangladesh(孟加拉国) are becoming unfit for farming |
B.155 million people in Bangladesh are short of food |
C.This kind of farming may spread across Bangladesh |
D.Ms. Debna earns a lot of money through selling vegetables |
Death is natural, but do you have any idea of the process of dying? Modern scientists divide the process of dying into two phases --- clinical or temporary death and biological death. Clinical death occurs when the vital organs, such as the heart or lungs, have ceased to function, but have not suffered permanent damage. The organism can still be revived(复活). Biological death occurs when changes in the organism lead to the “breaking up” of vital cells and tissues. Death is then unchangeable and final.
Scientists have been seeking a way to prolong the period of clinical death so that the organism can remain alive before biological death occurs. The best method developed so far involves cooling of the organism, combined with narcotic sleep. By slowing down the body’s metabolism(新陈代谢), cooling delays the processes leading to biological death.
To illustrate how this works, scientists performed an experiment on a six-year-old female monkey called Keta. The scientist put Keta to sleep with a narcotic. Then they surrounded her body with ice-bags and began checking her body temperature. When it had dropped to 28 degrees the scientists began draining blood from an artery. The monkey’s blood pressure decreased and an hour later both the heart and breathing stopped: clinical death set in. For twenty minutes Keta remained in this state. Her temperature dropped to 22 degrees. At this point the scientists pumped blood into an artery in the direction of the heart and started artificial breathing. After two minutes Keta’s heart became active once more. After fifteen minutes, spontaneous(自发的)breathing began, and after four hours Keta opened her eyes and lifted her head. After six hours, when the scientists tried to give her a penicillin injection, Keta seized the syringe and ran with it around the room. Her behavior differed little from that of a healthy animal.
For a person who suffers from the clinical death, _________.
A.his most important organs are damaged. |
B.he still has the possibility of getting back to life. |
C.he cannot avoid final death. |
D.he is still very much alive |
Scientists try to make the time of clinical death longer in order to __________.
A.slow down the body’s metabolism. |
B.bring vital cells and tissues back to active life. |
C.cool the organism. |
D.delay the coming of biological death. |
How did the scientists put Keta into clinical death?
A.By putting her to sleep, lowering her temperature and draining her blood. |
B.By surrounding her body with ice-bags and draining her blood. |
C.By lowing her blood pressure and stopping her heart from beating. |
D.By draining her blood, lowering her blood pressure and stopping her breathing. |
All of the following indicate that the monkey has almost restored to her original physical state except the fact that__________.
A.her heart beat again. |
B.she regained her normal breath. |
C.she rejected a penicillin injection. |
D.she acted as lively as a healthy monkey. |
In my thirty years as a time management speaker, I have observed (观察) a lot of what we can not and should not do to increase our daily results. Time management is not necessarily working harder, but rather smarter.
A lot of our time management has to do more with what we are not doing rather than what we are doing. Sometimes our mistakes will keep us from running at a full pace. Here are some time management mistakes we should all avoid to help us increase our daily efficiency:
Start your day without a plan of action. Without a plan, you will have worked hard but may not have done enough right things. Time management is not doing the wrong things more rapidly. That just gets us nowhere faster. Time management is doing the right things.
Work with a messy (凌乱不堪) desk or work area. Studies have shown that the person who works with a messy desk spends, on average, one and a half hours per day in looking for things. That’s seven and a half hours per week. If you have ever visited the office of a top manager, you can easily find that he or she is working with a clean desk environment.
Don’t take a lunch break. Many people do not take a lunch break. They work through that time period in the hope that it will give them more time to finish the task. Studies have shown that it may work just the opposite. After doing what we do for several hours, our mind will become boring. A lunch break, even a fifteen-minute break, gives us a chance to get our batteries all charged up again.
With a plan of action, you can ______.
A.work harder |
B.do the wrong things more rapidly |
C.avoid doing wrong things |
D.get nowhere faster |
Working with a messy desk or work area, you will ______.
A.waste a lot of time |
B.find the things you need easily |
C.become a top manager |
D.save seven and a half hours per week |
The text mainly tells us ______.
A.how to avoid wasting time |
B.we should get our batteries all charged up |
C.how important time management is |
D.some time management mistakes |
阅读理解
阅读下列四篇短文,从每小题后所给的A、B、C、D四个选项中,选出最佳选项,并在答题卡上将该选项涂黑。
“Have you ever been out on a boat and felt it lifted up by a wave? Or have you jumped in the water and felt the rush of energy as waves came over you?” asked Jamie Taylor of the Wave Energy Group at the University of Edinburgh. “There is certainly a lot of energy in waves,” he said. Scientists are working to use that energy to make electricity. Most waves are created when winds blow across the ocean. “The wind starts out by making little ripples(涟漪), but if they keep on blowing, those ripples get bigger and bigger and turn into waves,” Taylor said. “Waves are one of nature’s ways of picking up energy and then sending it off on a journey.” When waves come toward the shore, people can set up dams to block the water and send it through a large wheel called a turbine (涡轮机). The turbine can then power an electrical generator to produce electricity.
“The resource is huge,” said Janet Swain of the World Watch Institute. “We will never run out of wave power.” Besides, wave energy does not create the same pollution as other energy sources, such as oil or coal. Oceans cover three quarters of the Earth’s surface—that would make wave power seem ideal for creating energy throughout the world, though there are some weak points yet to overcome.
Swain said that wave power still costs too much money. She also said that its effects on sea animals are still unknown. What is more, wave power could affect fishing and boat traffic. Traditional sources of energy like oil and gas may someday run out. “Demand for energy to power our TVs and computers, drive our cars, and heat and cool our homes is rising rapidly throughout the world,” Swain said. In the future when you turn on a light, an ocean wave could be providing the electricity!
The writer uses the two questions at the beginning of the passage to .
A.test the readers’ knowledge about waves |
B.draw the readers’ attention to the topic |
C.show Jamie Taylor’s importance |
D.invite the readers to answer them |
The underlined phrase “picking up” is closest in meaning to .
A.starting again | B.speeding up |
C.improving | D.gathering |
We can make better use of wave energy if we .
A.shorten its journey to thousands of homes |
B.build more small power stations on the oceans |
C.reduce the cost of turning it into electric power |
D.quicken the steps of producing electricity |
It can be inferred that someday we might not worry about .
A.our power supply |
B.our boat traffic |
C.air pollution |
D.our supply of sea fish |
As you grow older, you’ll be faced with some challenging decisions—like whether to cut class or try cigarettes. Making decisions on your own is hard enough, but when other people get involved and try to pressure you one way or another it can be even harder. People who are your age, like your classmates, are called peers. When they try to influence how you act, to get you to do something, it’s called peer pressure.
Peers can have a positive influence on each other. Maybe another student in your science class taught you an easy way to remember the planets in the solar system. Maybe you got others excited about your new favorite book, and now everyone’s reading it. These are examples of how peers positively influence each other.
Sometimes peers influence each other in negative ways. For example, a few kids in school might try to get you to cut class with them; your soccer friend might try to convince you to be mean to another player and never pass him the ball.
It is tough to be the only one who says “no” to peer pressure, but you can do it. Paying attention to your own feelings and beliefs about what is right and wrong can help you know the right thing to do.
You’ve probably had a parent or teacher advising you to “choose your friends wisely.” Peer pressure is a big reason why they say this. If you choose friends who don’t cut class, smoke cigarettes, or lie to their parents, then you probably won’t do these things either, even if other kids do.
If you continue to face peer pressure and you’re finding it difficult to handle, talk to someone you trust. Don’t feel guilty if you’ve made a mistake or two.
For whom is the passage most probably written?
A.Parents. | B.Teachers. |
C.Students. | D.Doctors. |
In the last three paragraphs, the author mainly_____.
A.explains why friendship is so important |
B.shows how to make more good friends |
C.discusses how peers influence us |
D.gives advice on how to deal with peer pressure |
Which of following may help handle peer pressure?
A.Spending more time with classmates. |
B.Taking up more relaxing hobbies. |
C.Choosing friends with no bad habits. |
D.Helping others who are in trouble. |
What is the topic of the passage?
A.Friendship. | B.Making decisions |
C.Self-confidence | D.Peer pressure |
Some people will do just about anything to save money.And I am one of them.Take my family’s last vacation.It was my sixyearold son’s winter break from school, and we were heading home from Fort Lauderdale after a week long trip.The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day.I had meetings in New York, so I had to get back.But that didn’t mean my husband and my son couldn’t stay.I took my ninemonthold and took off for home.
The next day, my husband and son were offered more credits to take an even later flight.Yes, I encouraged — okay, ordered — them to wait it out at the airport, to “earn” more Delta Dollars.Our total take: $1,600.Not bad, huh?
Now some people may think I’m a bad mother and not such a great wife either.But as a bigtime bargain hunter, I know the value of a dollar.And these days, a good deal is something few of us can afford to pass up.
I’ve made a living looking for the best deals and exposing(揭露)the worst tricks.I have been the consumer reporter of NBC’s Today show for over a decade.I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide.And I really do what I believe in.
I tell you this because there is no shame in getting your money’s worth.I’m also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants.But I wouldn’t hesitate to spend on a good haircut.It keeps its shape longer, and it’s the first thing people notice.And I will also spend on a classic piece of furniture.Quality lasts.
Why did Delta give the author’s family credits?
A.They took a later flight. |
B.They had early bookings. |
C.Their flight had been delayed. |
D.Their flight had been cancelled. |
What can we learn about the author?
A.She rarely misses a good deal. |
B.She seldom makes a compromise. |
C.She is very strict with her children. |
D.She is interested in cheap products. |
What does the author do?
A.She’s a teacher. |
B.She’s a housewife. |
C.She’s a media person. |
D.She’s a businesswoman. |
What does the author want to tell us?
A.How to expose bad tricks. |
B.How to reserve airline seats. |
C.How to spend money wisely. |
D.How to make a business deal. |
IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful enterprisers. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.
IKEA’s name comes from Kamprad’s initials (I.K.) and the place where he grew up (‘E’ and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.
Kamprad’s goods included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its large stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to develop. By 1955, IKEA was designing all its own furniture.
In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales went up. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
The author states in Paragraph 6 that flat packaging___________.
A.needs large space to assembly furniture |
B.is a business concept inspired by Kamprad |
C.helps reduce transportation costs |
D.makes the company self-sufficient |
What is the main idea of the passage?
A.Ingvar Kamprad is the richest man in the world. |
B.IKEA is the world’s largest furniture retailer. |
C.The advantage of IKEA’s furniture is dissembling. |
D.Ingvar Kamprad established IKEA and led it to great success. |
What is the author’s attitude towards IKEA’s future according to the last paragraph?
A.Indifferent | B.Optimistic |
C.Doubtful | D.Pessimistic |
Some people will do just about anything to save money. And I am one of them. Take my family's last vacation. It was my six-year-old son's winter break form school, and we were heading home from Fort Lauderdale after a weeklong trip. The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day. I had meeting in New York,So I had to get back . But that didn't mean my husband and my son couldn't stay. I took my nine-month-old and took off for home.
The next day my husband and son were offered more credits to take an even later flight. Yes, I encouraged一okay, ordered-them to wait it out at the airport, to "earn" more Delta Dollars. Our total take: $1,600. Not bad, huh?
Now some people may think I'm a bad mother and not such a great wife either. But as a big-time bargain hunter, I know the value of a dollar. And these days, a good deal is something few of us can afford to pass up.
I've made living looking for the best deals and exposing (揭露) the worst tricks . I have been the consumer reporter of NBC's Today show for over a decade. I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide. And I really do what I believe in. I tell you this because there is no shame in getting your money's worth. I'm also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants. But I wouldn't hesitate to spend on a good haircut. It keeps its longer, and it's the first thing people notice. And I will also spend on a classic piece of furniture. Quality lasts.
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