Reseachers at the University of Kansas say that people can accurately juage 90 percent of a stranger's personality simply by looking at the person’s shoes．“Shoes convey useful information about their wearers，’’the authors wrote in the new study published in the Journal of Research in Personality．
Lead researcher Omri Gillath said the judgments were based on the style，cost，color and condition of someone’s shoes．In the study，63 University of Kansas researchers looked at pictures showing 208 different pairs of shoes worn by the study’s participants．Volunteers in the study were photographed in their most commonly worn shoes，and then filled out a personality questionnaire．
Some of the results were expected：People with higher incomes most commonly wore expensive shoes，and flashier shoes were typically worn by outgoing people．However，some of the more specific results are strange enough．For example，“practical and functional’’ shoes were generally worn by more “pleasant" people，while ankle boots were more linked with ‘‘aggressive’’ personalities．The strangest of all may be that those who wore‘ ‘uncomfortable looking” shoes tend to have “calm” personalities．And if you have several pairs of new shoes or take extreme care of them，you may suffer from “attachment anxiety"，spending lots of time worrying about what other people think of your appearance．There was even a political calculation in the mix with more liberal(主张变革的)types wearing “shabbier and less expensive” shoes．
The researchers noted that some people will choose shoe styles to mask their actual personalities，but researchers noted that volunteers were also likely to be unaware that their footwear choices were showing the deep side of their personalities．What does this text mainly tell us?
| A．Shoes Call hide people’s real personalities． |
| B．Shoes convey false information about the wearer． |
| C．People’s personalities call be judged by their shoes． |
| D．People know little about their personalities． |
The participants were asked to
| A．provide pictures of their shoes |
| B．look at pictures of different shoes |
| C．design a personality questionnaire |
| D．hand in their commonly worn shoes |
Which of the results is beyond people’s expectation?
| A．Wealthy people often wear expensive shoes． |
| B．Pleasant people like wearing uncomfortable shoes． |
| C．Aggressive people are likely to wear"ankle boots． |
| D．Fashion shoes are typically worn by outgoing people． |
People suffering from“attachment anxiety” tend to
| A．wear strange shoes | B．worry about their appearance |
| C．have a calm character | D．become a political leader |
The author wrote the text in order to
| A．inform us of a new study | B．introduce a research method |
| C．teach how to choose shoes | D．describe different personalitie |
There is a new type of small advertisement becoming increasingly common in newspaper classified columns．It is sometimes placed among “situations vacant”, although it does not offer anyone a job, and sometimes it appears among “situations wanted”, although it is not placed by someone looking for a job, either．What it does is to offer help in applying for a job．
“Contact us before writing your application”, or “Make use of our long experience in preparing your curriculum vitae or job history”, is how it is usually expressed．The growth and apparent success of such a specialized service is, of course, a reflection on the current high levels of unemployment．It is also an indication of the growing importance of the CV, with the suggestion that it may now qualify as an art form in its own right．
There was a time when job seekers simply wrote letters of application．“Just put down your name, address, age and whether you have passed any exams”, was about the average level of advice offered to young people applying for their first jobs when I left school．The letter was really just for openers, it was explained, everything else could and should be saved for the interview．And in those days of full employment the technique worked．The letter proved that you could write and were available for work．Your eager face and intelligent replies did the rest．
There is no doubt, however, that it is increasing number of applicants with university education at all points in the process of engaging staff that has led to the greater importance of the CV．The new type of advertisement which is appearing in newspaper column ．
| A．informs job hunters of the opportunities available |
| B．informs employers of the people available for work |
| C．divides available jobs into various types |
| D．promises to offer useful advice to those looking for employment |
Nowadays a demand for this specialized type of service has been created because .
| A．there are so many people out of work |
| B．there are so many toplevel jobs available |
| C．there is a lack of jobs available for artistic people |
| D．the CV is considered to be a work of art |
In the past it was expected that first job hunters would ．
| A．write an initial letter giving their life history |
| B．keep any detailed information until they obtained an interview |
| C．have no qualifications other than being able to read and write |
| D．pass some exams before applying for a job |
The CV has become such an important document because ．
| A．there has been an increase in the number of applicants with degrees |
| B．there has been an increase in the number of jobs advertised |
| C．jobs are becoming much more complicated nowadays |
| D．the other processes of applying for jobs are more difficult to do |
Strange Baby-Naming Laws
Germany Parents are banned by law from using last names and the names of objects and products as first names. A child’s first name must clearly indicate his or her sex, and all names must be approved by the office of vital statistics in the area in which the child was born.
Iceland The country’s naming committee consults the National Register of Persons to determine if a name is acceptable. If parents want to go off-list, they must apply for approval and pay a fee, and the name must contain only letters in the Icelandic alphabet.
New Zealand The country’s Births, Deaths, and Marriages Registration Act of 1995 prohibits parents from choosing a name that “ might cause offense to a reasonable person; is unreasonably long; or is, includes, or resembles an official title or rank,” including, apparently, Adolf Hitler and Yeah Detroit—both names recently rejected.
Denmark If Danish parents prefer a moniker not on the list of 7,000 preapproved baby names, they must get permission from local church and government officials. Fifteen to 20 percent of the 1,100 reviewed names—including creative spellings of common names, last names as first names, and unusual names—are rejected each year.You can tell whether a baby is a girl or a boy according to the first name in _____.
| A．Germany | B．New Zealand |
| C．Iceland | D．Denmark |
In Iceland, the names should _____.
| A．be approved by the office of vital statistics. |
| B．be accepted by the National Register of Persons. |
| C．contain only letters in the Roman alphabet. |
| D．be paid for some money. |
Which name is accepted in New Zealand?
| A．Bin Laden | B．Talula Does The Hula |
| C．John Smith | D．Keenan Got Lucky |
According to the passage, which of the following is true?
| A．Parents should pay a fee for babies’ names if the names are rejected. |
| B．Each year about 150-200 reviewed names are rejected in Denmark. |
| C．Adolf Hitler is banned in Iceland. |
| D．Danish babies’ names should be on the list if parents can’t get the permission. |
It took courage to stand up at work. Now more and more people like to have a change and stand up when they are on something important. Standing up is popular. Medical researchers have found that people who stand at work tend to be much healthier than those who sit.
In the last few years, many office supply companies have begun to sell the adjustable- height desk. These so- called “ sit/ stand” models are equipped with an electric motor that lets them shift from chair height to person height at the push of a button. Unfortunately, they’re regarded as specially furniture. Sit/ stand desks tend to be expensive, hard to find and not easy to test it in person.
When you worked standing up, your mind was more excited and new ideas kept coming out. This is because when you’re standing, you feel a bit unchained from your desk. If you got stuck on a word or sentence as you wrote, you found yourself shaking your arms, bouncing on your feet or stepping away from the desk for a bit------ things you couldn’t do in a chair. Often, standing up seemed to relax your mind enough for you to get over creative barriers.
There’s one other thing about standing for a long time; you tended to get hungrier than you do when you sit on a chair. That felt like confirmation of the stand-up advocates’ belief that you burn more calories when you stand than when you sit. For this reason alone, I’m hoping that sit/ stand desks one day hit the mainstream, with mass- market furniture companies making many low- priced versions. We could all do with a bit more standing up.We can learn that the adjustable- height desk is_______.
| A．easy to find | B．easy to test |
| C．relatively cheap | D．smart in operation |
According to para.3, standing up while working ______.
| A．tends to make us much healthier |
| B．get us distracted from the work at hand |
| C．can make us relaxed and be creative |
| D．make us move about and unfocused |
The underlined word “ unchained” in para.3 means “_______”
| A．free | B．tired | C．uneasy | D．Unbalanced |
An English saying goes: “All work and no play makes Jack a dull boy.” That means we should relax after a day’s hard work or we’ll be unhealthy.
Many students know that if they want to get ideal jobs with good salaries, they must do well in high school so they can enter good universities. Therefore, they spend all day studying without time to relax.
However, not all students can go to top universities even if they work very hard. Students are pressurized by parents and teachers who are just concerned about their studies and exam scores while ignoring their hobbies and individual differences. As a result, students are forces to work harder and harder. Furthermore, there is pressure coming from students themselves. They realize they have a slim chance of getting into a top university as competition is fierce. So, they put a lot of stress on themselves and stay in a nervous state day after day. If they keep it up, they’ll suffer illnesses; both psychological and physical.
What students need is relaxation. This doesn’t mean that they should give up their ambitions and stop studying hard. It means “work while you work, play while you play”. If you can do this, you will improve your health greatly. You’ll feel yourself suddenly fresh, just like recovering from a terrible illness. You’ll find that your studies are not a burden(负担) anymore.The underlined part in the first paragraph might mean all the following EXCEPT______.
| A．too much work may bring trouble to anyone |
| B．overwork without rest is sure to make one foolish |
| C．Jack becomes dull because he works too much |
| D．Anyone who doesn’t work will break down |
What trouble have both the parents and teachers brought to the students?
| A．They don’t know how to let the students relax. |
| B．They give too much burden for them to bear. |
| C．They don’t love those who work the hardest. |
| D．They fail to understand what the students need most. |
What causes the student’ pressure from themselves?
| A．That they don’t know how to get top universities. |
| B．That they want to relax but have no chance. |
| C．That they fail to relax themselves during their work. |
| D．That they think too much about the result of their work. |
What is the passage mainly about?
| A．What to do to relax yourself. |
| B．The serous situation for the poor students. |
| C．Some problems caused by the misunderstanding of learning. |
| D．How to be a healthy and successful learner. |
Dear Teresa Silva,
The official of the university has reported to us that you are an English major who meets the high standards for membership in Sigma Tau Delta. As is known, Sigma Tau Delta was founded in 1924 at Dakota Wesleyan University. It is an international collegiate honor society for students of English. It presently has over 850 chapters in the United States, Europe, the Middle East, and the Caribbean. Over 9,000 new members are admitted into the organization annually.
Sigma Tau Delta’s purpose is to promote literature and writing and to advance the study of the written word. Members gather annually in the spring at the international meeting to present papers and share experiences and ideas within the English subject. The Society offers tens of thousands of dollars in scholarships, awards, as well as publication chances in its journals The Rectangle and The Sigma Tau Delta Review.
It is our pleasure if you can complete the application for Sigma Tau Delta membership. If you would like to be included in this spring’s induction (入会) ceremony, please complete the application form, and include amount to cover both local and international fees. Your completed form must be received by date to be considered for the upcoming induction ceremony.
We congratulate you on your outstanding academic record and hope you will join us as a Sigma Tau Delta member. If you want to get more information, please visit our website www.sigmataudelta.org, or give us a call. The phone number is 583-2864.
Sincerely,
Emily Lister According to the passage, Sigma Tau Delta ______.
| A．deals with language learning |
| B．opens its door to all the students of English |
| C．changes its members every year |
| D．mainly takes charge of scientific publications |
At the annual meeting, members of Sigma Tau Delta have the chance to ______.
| A．meet all the chapter leaders |
| B．receive tens of thousands of dollars |
| C．share experiences and views |
| D．choose a particular subject as a major |
This passage is basically a letter of _____.
| A．introduction | B．congratulation | C．thanks | D．invitation |
Four years ago my sweet mom went to be with her Lord. She did it her way.
I got the call at work, and I headed home quickly. Mom and Dad lived on a small farm that they had owned since I was seven. I hated going there every weekend. There was nothing for a young girl to do but watch the one station on the old TV set, if the weather allowed reception.
My mom, on the other hand, loved the peace and quiet of the land. The place was rustic, with no indoor plumbing or heat. We had a big wood stove in the kitchen that did its best to heat the little farmhouse, but it always seemed cold and too quiet to me.
In the evenings, my mom and I would sit for hours singing in the little kitchen. I sang the melody and Mom harmonized. Her favorite song was "Moon River" and we sang it over and over. Mom told me stories about how when I was a little girl, I could sing before I could talk.
As time passed, I had my own children and went to visit them every week or two. The kids loved the farm and the tractor rides with my dad. Me, well, I still hated the silence of the farm. While my mom loved to sit at her kitchen table and look out at her garden and flowers and retell all the old stories, I missed the hustle and bustle（喧闹）of my life at home. But I sat there listening quietly as she reminisced.
Now, I sat back in the silence and the silence was deafening so I finally leaned over to turn on an old radio. Music always comforted me.
My heart skipped a beat. "Moon River" was playing on the radio. I sat there stunned, with a tear running down my cheek, as I listened to every familiar note.
Then the radio announcer came on. “Here’s one we haven’t heard in a while,” and an unfamiliar song began. I began to cry harder as I heard the words sung over the airwaves. “Come down, come down from your Ivory Tower…” The writer didn’t like staying in the farm for the following reasons Except that ________.
| A．it was too cold and quiet |
| B．she could only sing one song in the small farm |
| C．there was nothing more that could make her excited |
| D．the place was rustic, with no indoor plumbing or heat |
From the first paragraph, we know that the writer’s mother ________.
| A．left the small farm with Lord |
| B．passed away four years ago |
| C．left for Lord to live her own way |
| D．preferred to be with Lord |
What does the underlined phrase refer to?
| A．shouted | B．comforted |
| C．recalled | D．sighed |
Which of the following would be the best title for this passage? _______
| A．Mom’s music | B．Cherish(珍惜) life |
| C．My happy childhood | D．Our small farmhouse |
Photographs are everywhere. They decorate the walls of homes and are used in stores for sales of different goods. The news is filled with pictures of fires, floods, and special events. Photos record the beauties of nature. They can also bring things close that are far away. Through photos, people can see wild animals, cities in foreign lands, and even the stars in outer space. Photos also tell stories.
Reporting the news through photos is called photojournalism. At times photojournalists tell their stories through a single picture. At other times, they use a group of pictures to tell a story. Each picture is like a chapter in a book, which can do more than record the facts. It can also be a strong force for social change.
Jacob Riis was among the first photojournalists. He took pictures of parts of New York City where the poor lived. Riis believed that poverty caused crime, and he used photos to help him prove his point. A few years later, the photos of small children working in factories by Lewis Hine shocked the public. Hine’s pictures helped bring about laws to protect such children.
Hundreds of pictures may have to be taken in order to get one or two really good photos. It takes science to have the photo come out clearly and art to make a photo that has a good design and expresses feeling. Photojournalists make an actual record of what they see. A photo, however, can be both a work of art and an actual record. It can record an important event as a beautiful or exciting picture.
As historical and artistic documents，photos can become more important over time. Today photojournalists still have their pictures appear in newspapers and magazines. They also publish them in books and on the Internet.The underlined word “They” in the first paragraph refers to .
| A．beauties | B．photos | C．goods | D．events |
The photos of the small children by Hine show us that photos .
| A．are also works of art |
| B．are popular ways of reporting news |
| C．often shock the public |
| D．can serve as a force for social change |
What can we learn from the passage?
| A．News with pictures is encouraging. |
| B．Photos help people improve their life |
| C．News photos mean history in a sense. |
| D．People prefer reading news with pictures. |
The text is mainly about .
| A．telling the story through pictures |
| B．decorating the walls of homes |
| C．publishing historical papers |
| D．expressing feeling through pictures |
Death is natural, but do you have any idea of the process of dying? Modern scientists divide the process of dying into two phases --- clinical or temporary death and biological death. Clinical death occurs when the vital organs, such as the heart or lungs, have ceased to function, but have not suffered permanent damage. The organism can still be revived(复活). Biological death occurs when changes in the organism lead to the “breaking up” of vital cells and tissues. Death is then unchangeable and final.
Scientists have been seeking a way to prolong the period of clinical death so that the organism can remain alive before biological death occurs. The best method developed so far involves cooling of the organism, combined with narcotic sleep. By slowing down the body’s metabolism(新陈代谢), cooling delays the processes leading to biological death.
To illustrate how this works, scientists performed an experiment on a six-year-old female monkey called Keta. The scientist put Keta to sleep with a narcotic. Then they surrounded her body with ice-bags and began checking her body temperature. When it had dropped to 28 degrees the scientists began draining blood from an artery. The monkey’s blood pressure decreased and an hour later both the heart and breathing stopped: clinical death set in. For twenty minutes Keta remained in this state. Her temperature dropped to 22 degrees. At this point the scientists pumped blood into an artery in the direction of the heart and started artificial breathing. After two minutes Keta’s heart became active once more. After fifteen minutes, spontaneous(自发的)breathing began, and after four hours Keta opened her eyes and lifted her head. After six hours, when the scientists tried to give her a penicillin injection, Keta seized the syringe and ran with it around the room. Her behavior differed little from that of a healthy animal.For a person who suffers from the clinical death, _________.
| A．his most important organs are damaged. |
| B．he still has the possibility of getting back to life. |
| C．he cannot avoid final death. |
| D．he is still very much alive |
Scientists try to make the time of clinical death longer in order to __________.
| A．slow down the body’s metabolism. |
| B．bring vital cells and tissues back to active life. |
| C．cool the organism. |
| D．delay the coming of biological death. |
How did the scientists put Keta into clinical death?
| A．By putting her to sleep, lowering her temperature and draining her blood. |
| B．By surrounding her body with ice-bags and draining her blood. |
| C．By lowing her blood pressure and stopping her heart from beating. |
| D．By draining her blood, lowering her blood pressure and stopping her breathing. |
All of the following indicate that the monkey has almost restored to her original physical state except the fact that__________.
| A．her heart beat again. |
| B．she regained her normal breath. |
| C．she rejected a penicillin injection. |
| D．she acted as lively as a healthy monkey. |
In my thirty years as a time management speaker, I have observed (观察) a lot of what we can not and should not do to increase our daily results. Time management is not necessarily working harder, but rather smarter.
A lot of our time management has to do more with what we are not doing rather than what we are doing. Sometimes our mistakes will keep us from running at a full pace. Here are some time management mistakes we should all avoid to help us increase our daily efficiency:
Start your day without a plan of action. Without a plan, you will have worked hard but may not have done enough right things. Time management is not doing the wrong things more rapidly. That just gets us nowhere faster. Time management is doing the right things.
Work with a messy (凌乱不堪) desk or work area. Studies have shown that the person who works with a messy desk spends, on average, one and a half hours per day in looking for things. That’s seven and a half hours per week. If you have ever visited the office of a top manager, you can easily find that he or she is working with a clean desk environment.
Don’t take a lunch break. Many people do not take a lunch break. They work through that time period in the hope that it will give them more time to finish the task. Studies have shown that it may work just the opposite. After doing what we do for several hours, our mind will become boring. A lunch break, even a fifteen-minute break, gives us a chance to get our batteries all charged up again.With a plan of action, you can ______.
| A．work harder |
| B．do the wrong things more rapidly |
| C．avoid doing wrong things |
| D．get nowhere faster |
Working with a messy desk or work area, you will ______.
| A．waste a lot of time |
| B．find the things you need easily |
| C．become a top manager |
| D．save seven and a half hours per week |
The text mainly tells us ______.
| A．how to avoid wasting time |
| B．we should get our batteries all charged up |
| C．how important time management is |
| D．some time management mistakes |
阅读理解
阅读下列四篇短文，从每小题后所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该选项涂黑。
“Have you ever been out on a boat and felt it lifted up by a wave? Or have you jumped in the water and felt the rush of energy as waves came over you?” asked Jamie Taylor of the Wave Energy Group at the University of Edinburgh. “There is certainly a lot of energy in waves,” he said. Scientists are working to use that energy to make electricity. Most waves are created when winds blow across the ocean. “The wind starts out by making little ripples(涟漪), but if they keep on blowing, those ripples get bigger and bigger and turn into waves,” Taylor said. “Waves are one of nature’s ways of picking up energy and then sending it off on a journey.” When waves come toward the shore, people can set up dams to block the water and send it through a large wheel called a turbine (涡轮机). The turbine can then power an electrical generator to produce electricity.
“The resource is huge,” said Janet Swain of the World Watch Institute. “We will never run out of wave power.” Besides, wave energy does not create the same pollution as other energy sources, such as oil or coal. Oceans cover three quarters of the Earth’s surface—that would make wave power seem ideal for creating energy throughout the world, though there are some weak points yet to overcome.
Swain said that wave power still costs too much money. She also said that its effects on sea animals are still unknown. What is more, wave power could affect fishing and boat traffic. Traditional sources of energy like oil and gas may someday run out. “Demand for energy to power our TVs and computers, drive our cars, and heat and cool our homes is rising rapidly throughout the world,” Swain said. In the future when you turn on a light, an ocean wave could be providing the electricity!
The writer uses the two questions at the beginning of the passage to .
| A．test the readers’ knowledge about waves |
| B．draw the readers’ attention to the topic |
| C．show Jamie Taylor’s importance |
| D．invite the readers to answer them |
The underlined phrase “picking up” is closest in meaning to .
| A．starting again | B．speeding up |
| C．improving | D．gathering |
We can make better use of wave energy if we .
| A．shorten its journey to thousands of homes |
| B．build more small power stations on the oceans |
| C．reduce the cost of turning it into electric power |
| D．quicken the steps of producing electricity |
It can be inferred that someday we might not worry about .
| A．our power supply |
| B．our boat traffic |
| C．air pollution |
| D．our supply of sea fish |
As you grow older, you’ll be faced with some challenging decisions—like whether to cut class or try cigarettes. Making decisions on your own is hard enough, but when other people get involved and try to pressure you one way or another it can be even harder. People who are your age, like your classmates, are called peers. When they try to influence how you act, to get you to do something, it’s called peer pressure.
Peers can have a positive influence on each other. Maybe another student in your science class taught you an easy way to remember the planets in the solar system. Maybe you got others excited about your new favorite book, and now everyone’s reading it. These are examples of how peers positively influence each other.
Sometimes peers influence each other in negative ways. For example, a few kids in school might try to get you to cut class with them; your soccer friend might try to convince you to be mean to another player and never pass him the ball.
It is tough to be the only one who says “no” to peer pressure, but you can do it. Paying attention to your own feelings and beliefs about what is right and wrong can help you know the right thing to do.
You’ve probably had a parent or teacher advising you to “choose your friends wisely.” Peer pressure is a big reason why they say this. If you choose friends who don’t cut class, smoke cigarettes, or lie to their parents, then you probably won’t do these things either, even if other kids do.
If you continue to face peer pressure and you’re finding it difficult to handle, talk to someone you trust. Don’t feel guilty if you’ve made a mistake or two.For whom is the passage most probably written?
| A．Parents. | B．Teachers. |
| C．Students. | D．Doctors. |
In the last three paragraphs, the author mainly_____.
| A．explains why friendship is so important |
| B．shows how to make more good friends |
| C．discusses how peers influence us |
| D．gives advice on how to deal with peer pressure |
Which of following may help handle peer pressure?
| A．Spending more time with classmates. |
| B．Taking up more relaxing hobbies. |
| C．Choosing friends with no bad habits. |
| D．Helping others who are in trouble. |
What is the topic of the passage?
| A．Friendship. | B．Making decisions |
| C．Self-confidence | D．Peer pressure |
Some people will do just about anything to save money．And I am one of them．Take my family’s last vacation．It was my sixyearold son’s winter break from school, and we were heading home from Fort Lauderdale after a week long trip．The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day．I had meetings in New York, so I had to get back．But that didn’t mean my husband and my son couldn’t stay．I took my ninemonthold and took off for home．
The next day, my husband and son were offered more credits to take an even later flight．Yes, I encouraged — okay, ordered — them to wait it out at the airport, to “earn” more Delta Dollars．Our total take: $1,600．Not bad, huh?
Now some people may think I’m a bad mother and not such a great wife either．But as a bigtime bargain hunter, I know the value of a dollar．And these days, a good deal is something few of us can afford to pass up．
I’ve made a living looking for the best deals and exposing（揭露）the worst tricks．I have been the consumer reporter of NBC’s Today show for over a decade．I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide．And I really do what I believe in．
I tell you this because there is no shame in getting your money’s worth．I’m also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants．But I wouldn’t hesitate to spend on a good haircut．It keeps its shape longer, and it’s the first thing people notice．And I will also spend on a classic piece of furniture．Quality lasts．Why did Delta give the author’s family credits?
| A．They took a later flight． |
| B．They had early bookings． |
| C．Their flight had been delayed． |
| D．Their flight had been cancelled． |
What can we learn about the author?
| A．She rarely misses a good deal． |
| B．She seldom makes a compromise． |
| C．She is very strict with her children． |
| D．She is interested in cheap products． |
What does the author do?
| A．She’s a teacher． |
| B．She’s a housewife． |
| C．She’s a media person． |
| D．She’s a businesswoman． |
What does the author want to tell us?
| A．How to expose bad tricks． |
| B．How to reserve airline seats． |
| C．How to spend money wisely． |
| D．How to make a business deal． |
IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful enterprisers. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.
IKEA’s name comes from Kamprad’s initials (I.K.) and the place where he grew up (‘E’ and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.
Kamprad’s goods included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line．Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its large stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to develop. By 1955, IKEA was designing all its own furniture.
In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales went up. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion．
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.The author states in Paragraph 6 that flat packaging___________.
| A．needs large space to assembly furniture |
| B．is a business concept inspired by Kamprad |
| C．helps reduce transportation costs |
| D．makes the company self-sufficient |
What is the main idea of the passage?
| A．Ingvar Kamprad is the richest man in the world. |
| B．IKEA is the world’s largest furniture retailer. |
| C．The advantage of IKEA’s furniture is dissembling. |
| D．Ingvar Kamprad established IKEA and led it to great success. |
What is the author’s attitude towards IKEA’s future according to the last paragraph?
| A．Indifferent | B．Optimistic |
| C．Doubtful | D．Pessimistic |
Some people will do just about anything to save money. And I am one of them. Take my family's last vacation. It was my six-year-old son's winter break form school, and we were heading home from Fort Lauderdale after a weeklong trip. The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day. I had meeting in New York，So I had to get back . But that didn't mean my husband and my son couldn't stay. I took my nine-month-old and took off for home.
The next day my husband and son were offered more credits to take an even later flight. Yes, I encouraged一okay, ordered-them to wait it out at the airport, to "earn" more Delta Dollars. Our total take: $1,600. Not bad, huh?
Now some people may think I'm a bad mother and not such a great wife either. But as a big-time bargain hunter, I know the value of a dollar. And these days, a good deal is something few of us can afford to pass up.
I've made living looking for the best deals and exposing (揭露) the worst tricks . I have been the consumer reporter of NBC's Today show for over a decade. I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide. And I really do what I believe in. I tell you this because there is no shame in getting your money's worth. I'm also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants. But I wouldn't hesitate to spend on a good haircut. It keeps its longer, and it's the first thing people notice. And I will also spend on a classic piece of furniture. Quality lasts.
| 1． |
Why did Delta give the author's family credits?（）
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| 2． |
What can we learn about the author?（）
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| 3． |
What does the author do?（）
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| 4． |
What does the author want to tell us?（）
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