高中英语阅读表达试题

阅读短文，根据短文内容回答问题（共10分，每小题2分）
One morning, a blind boy sat on the steps of a building with a hat by his feet. He held a sign which said, “I am blind. Please help me.”
There were only a few coins in the hat. A man was walking by. He took out a few coins from his pocket and dropped them into the hat. He then took the sign, turned it around, and wrote some words on it. He put the sign back so that everyone walked by could see the new words.
Soon the hat began to fill up. A lot more people were giving money to the blind boy. That afternoon the man who had changed the sign came to see how things were. The boy recognized his footsteps and asked, “Are you the one who changed my sign in the morning? What did you write?”
The man said, “I only wrote the truth. I said what you said, but in a different way.” What he had written was, “Today is a beautiful day, but I can’t see it.”
Do you think the first sign and the second sign were saying the same thing? Of course both signs told people the boy was blind. But the first simply told people to help by putting some money in the hat. The second sign told people that they were able to enjoy the beauty of the day, but the boy could not enjoy it because he was blind.
The first sign simply said the boy was blind, while the second sign told people they were lucky that they were not blind. There are at least two lessons we can learn from this simple story. The first is: Treasure what you have. Someone else has less. Try your best to help those who need your help. The second is: Be creative. Think differently. There is always a better way.
Did the boy need help?
What did the man write on the sign?
What happened after the man wrote something on the sign?
Why did the man come back that afternoon?
How did people probably feel when they saw the second sign?

阅读下面的短文，请根据短文后的要求答题（请注意问题后的词数要求）。
[1]Global difference in intelligence is a sensitive topic, long filled with a large number of different opinions. But recent data has indeed shown cognitive (认知的) ability to be higher in some countries than in others. What's more, IQ scores have risen as nations develop—a phenomenon known as the "Flynn effect". Many causes have been put forward for both the intelligence difference and the Flynn effect, including education, income, and even non-agricultural labor. Now, a new study from researchers at the University of New Mexico offers another interesting theory: intelligence may be linked to infectious-disease rates.
　　[2]The brain, say author Christopher Eppig and his colleagues, is the "most costly organ in the human body". Brainpower consumes almost up to 90 percent of a newborn's energy. It's clear that if something affects energy intake while the brain is growing, the impact could be long and serious. And for vast parts of the globe, the biggest threat to a child's body—and therefore brain—is parasitic (由寄生虫引起的) infection. These illnesses threaten brain development________________. They can directly attack live tissue, which the body must then try every means to replace. They can invade the digestive pipe and block nutritional intake. They can rob the body's cells for their own reproduction. And then there's the energy channeled (输送) to the immune system to fight the infection.
　　[3]Using data on national "disease burdens" (life years lost due to infectious diseases) and average intelligence scores, the authors found they are closely associated. The countries with the lowest average IQ scores have the highest disease burdens without exception. On the contrary, nations with low disease burdens top the IQ list.
　　[4]If the study holds water, it could be revolutionary for our understanding of the still-confusing variation in national intelligence scores.
What is the main idea of the text？(no more than 10 words)
________________________________________________________________________
Complete the following statement with proper words.(no more than 4 words)
Those countries that have the ________________ are always at the bottom of the IQ list.
Fill in the blank in Paragraph 2 with proper words.(no more than 5 words)
___________                                                                
What can cause intelligence difference？(no more than 8 words)
______________________________________________________________________
What does the word “they” (Line2, paragraph3)probably refer to? (no more than 8 words)
______________________________________________________________________

What would Barbie look like if she were average?
According to US artist Nickolay Lamm, she would be a brunette with a rounded face and a much thicker waist．
Frustrated with the unrealistic beauty standards of Barbie and her friends, Lamm took data from Disease Control and Prevention about an average 19-year-old American woman, who is about 163 cm tall, with a 84-cm waist． With those measurements, Lamm created a doll．
The doll-s tagline （口号）is “Average is beautiful．”
“I think a realistic-size doll is important because when I look at current dolls on the market, they all look like supermodels," the artist told APF．  “I just had the impression that the wall of supermodels suggests that something is wrong with you if you don-t look like one．  So I created an alternative to suggest that it’s OK to look like a normal person．"
The Lammily dolls, which are 27 cm tall, have been on sale since last month．
Lammily also has other features． Unlike Barbie and her friends, whose pointed legs would force her to walk on all fours if she were real, Lammily has articulated（枢接的） joints – able to walk, run, and play．  The doll can even be put in a yoga position．
What’s more, the Lammily dolls include a sticker package that can help to add real-life marks to the dolls, including freckles, acne, moles, and tattoos．
“You can also add minor cuts and bruises, like ones you'd get from falling down while snowboarding," Lamm told NBC．
“I feel that, right now．  dolls are very perfect looking,  when,  in real life,  few of us have perfect skin," Lamm told The Huffington Post． “Things like pimples are a natural part of who we are． So, why not give dolls a real treatment?"
As The Huffington． Post said, "Getting kids used to the idea that these things are completely normal and not 6flaws'（缺陷） to be ashamed of can only be a good thing．"
Why did Nickolay Lamm make the Lammily doll? （No more than 14 words） （2 marks）
 
How is the Lammily doll different from Barbie dolls? （No more than 13 words） （3 marks）
 
What does Lamm mean when he says, "why not give dolls a real treatment?" in the second-to-last paragraph? （No more than 1 words） （3 marks）
 
What is the author-s attitude toward Lammily dolls? （No more than 6 words） （2 marks）
 

[1]Why is physical education important for students? There are many reasons. First of all, this subject helps them achieve the primary goal of physical education, which is physical fitness. As part of this, they can learn that it is highly important to include exercise and physical activities as part of their lifestyle.
[2]Physical education helps children achieve a healthy lifestyle. Inside the classroom, teachers educate kids about highly relevant issues such as the importance of hygiene (卫生) and health. This subject will help them realize the importance of having strong bodies. Likewise, it will also teach them how to have a healthy and an active lifestyle.
[3]Taking PE classes can help              of students. Being confident is very important to them as they grow and become responsible as well as competitive adults someday. This aspect (方面) of physical education is extremely important in the character development of students. Furthermore, it will teach them how to have a positive attitude.
[4]Physical education can teach students a set of all-important values. For example, it teaches students to fight like sportsmen and to cooperate with others to achieve one common goal as a team.
[5]Physical education also helps students develop their motor skills. On this kind of program, they are placed in situations where they can further develop and improve their reflexes (反应), concentration and body posture. By taking this class, they can realize their full potential as individuals and as part of a team.
[6]Moreover, physical education is also a means of enjoyment for students. By engaging in sports and physical activities, they can spend some pleasant time away from their other usual academic subjects. By doing so, they can achieve healthy minds and bodies.
What’s the text mainly about? (no more than 6 words)
What does the underlined word “it” (Line 3 paragraph 2) probably refer to? (no more than 3 words)
Fill in the blank in Paragraph 3 with proper words. (no more than 4 words)
Based on the text, list two values that students can learn in PE classes. (no more than 6 words)
How can a student keep healthy physically and mentally? (no more than 9 words)

[1]One out of many important things for the whole family to do is to have dinner together. Researchers began reporting the benefits of family dinner about a decade ago, focusing mainly on how it affects children. Studies show that those families who eat dinner at least 3 or 4 times a week together, benefit in many ways.
[2]Eating together helps families achieve open communication and build stronger and healthier relationships. Children have better grades at school and are better adjusted as teens and adults, and the entire family enjoys healthier nutrition. For many families, eating dinner together proves to be good and effective way to reduce the risk of youth rates of addiction, and helps to raise healthier children. It is also a great time to share the events of the day, discuss news and ideas and just be together and enjoy each other's company.
[3]During dinner time parents have better opportunity to show that the prior to their children. Sitting at the same table and sharing meals is where and when parents can find out more about their children's school performance, daily activities and attitudes toward life. When parents have all this information they can better direct their kids toward positive things in life. They also have better chance to reduce the possibility that children will get involved with alcohol, tobacco, and illegal drugs.
[4]However, family researchers say that the benefits of family dinner by no means can be considered as automatic. Parents can sit down to dinner with their kids every day and achieve nothing. _________ if there is too much arguing going on, if there is no meaningful conversation or, what is even worse, if there is just plain silence during gathering.
What is the main idea of the text? (no more than 8 words)
________________________________________________________________
What is the author’s attitude to family dinner?（no more than 2 words）
_________________________________________________________________
Fill in the blank in Paragraph 4 with proper words. (no more than 8 words)
_________________________________________________________________
What information can parents probably get about their children at family dinner? (no more than 12 words)
_________________________________________________________________
What does the word underlined in Para. 3 refer to.(No more than 2 words)?
________________________________________________________________

阅读下面短文，并根据短文后的要求答题（请注意问题后的字数要求）。
［1］If you are worried about things and are under a lot of stress at work or school，then you are prob-ably not sleeping well. Worry can keep you awake，tossing and turning in bed until the early hours of the morning when you eventually fall asleep. When you wake up，you don't feel refreshed，but tired and worn out and unable to face a new day.
［2］ Dr. Henry Winkle，in a recent newspaper article entitled Stress and Sleep，indicates that       .Dr. Winkle says，“The more we worry，the less we sleep，the more we are unable to deal with stress. If  we can find a way to get a good night's sleep，”he adds，“we can often find the energy to deal with what's worrying us.”
［3］So，what is a good night's sleep? Research shows that the amount of sleep which people need in order to keep healthy varies a lot. Seven hours is about the average amount，though strangely enough，sleeping longer often gives you a headache instead of making you feel more refreshed.
［4］Dr. Winkle believes that preparing for sleeping is important. People who work late should try to give themselves a short break and do something restful before going to bed. This could be watching TV or listening to music. Doing some exercise earlier in the day should help you to feel physically as well as mentally tired. A bedtime drink can also help，but coffee or tea should be avoided as they contain caffeine and will keep you awake.
［5］ “When you put the light out，” Dr. Winkle says，“concentrate on relaxing your muscles，working slowly up from your feet，and you 'll be asleep before you know it.”
What is the main idea of the text? (no more than 5 words)
                                                             
Complete the following statement with words from Paragraph 2. ( no more than 3 words)
People shouldn't go to sleep immediately but should          after working late in the night.
Point out the disadvantage of drinking coffee and tea before going to bed. (no more than 6 words)
                                                             
Fill in the blank in Paragraph 2 with proper words. (no more than 10 words)
                                                             
What does the word “it” (Line2，Paragraph5) probably refer to? (no more than 3 words)
                                                             

[1]It is now possible to watch live sport on television on any day of the week，and the current amount of reporting will undoubtedly increase further in years to come. This is certainly having an influence on the live sports events themselves, and there are both benefits and shortcomings to this.
[2]Why has there been such growth in televised sport？For one thing, with digital broadcasting, there are now many more TV channels than there were even ten years ago. Moreover, sport has become an important form of entertainment, appealing to both men and women.
[3]What are the benefits of this state of affairs？One obvious advantage to the profession is the addition of money provided by television companies. Large football clubs benefit financially from TV income and the top players can command very large salaries. Less popular sports also receive money that can be used in training and awareness raising. What’s more，there is a health benefit to some of the population，because through televised sport, more people have become interested in actually playing sport.
[4]However, ________ if so much sport is on television. Considering football again, many small clubs have suffered financial losses recently, as they cannot compete with the large ones. There has been a general falling in ticket sales, especially among smaller clubs. Fewer people attend live matches nowadays, preferring to watch from the comfort of their living room. And ticket prices have risen greatly.
[5]To sum up, while televised sport has created many opportunities and benefited certain people and clubs very much, it has also been responsible for changing the nature of live sports events for ever.
What is the main idea of the text？(no more than 8 words)
______________________________________________________________
Complete the following statement with words from Paragraph 2. (no more than 3 words)
There has been a great increase in TV channels in the past few years with the help of ___________________________________________________________________________________
Point out the advantage of televised sport which does not concern money in Paragraph 3. (no more than 3 words)
_________________________________________________________________
Fill in the blank in Paragraph 4 with proper words.  (no more than 6 words)
________________________________________________________________
What does t he word “it” (Line 2，Paragraph 5) probably refer to？(no more than 3 words)
________________________________________________________________

第一节 阅读表达(共5小题，每小题2分，满分10分)
阅读下面的短文并回答问题，然后将答案写到答题卡相应的位置上(请注意问题后的词数要求)。
［1］Teenage depression isn't just bad moods and occasional sadness．Depression is a serious problem that impacts on every aspect of a teen’s life．Left untreated，teen depression can lead to problems at home and school，drug abuse，self-loathing…even irreversible(不能挽救的)tragedy such as homicidal violence or suicide．
［2］Fortunately，teenage depression ______________ and as a concerned parent，teacher，or friend，there are many things you can do to help．You can start by learning the symptoms of depression and expressing concern when you spot warning signs．Talking about the problem and offering support can go a long way toward getting your teenager back on track．
［3］There are as many misconceptions about teen depression as there are about teenagers in general. Yes，the teen years are tough，but most teens balance the troubles with good friendships，success in school or outside activities，and the development of a strong sense of self．Occasional bad mood or acting out is t o be expected，but depression is something different．Depression can destroy the very essence of a teenager’s personality， causing an overwhelming sense of sadness，despair，or anger．
［4］If you’re unsure whether all adolescent in your life is depressed or just”being a teenager”，consider how long the symptoms have been present，how severe they are，and how different the teen is acting from his or her usual self．While some“growing pains”are to be expected as teenagers fight with the challenges of growing up，dramatic，long lasting changes in personality， mood，or behavior are red flags of a deeper problem．
［5］If you suspect that a teenager in your life is suffering from depression，take action fight away. Depression is very damaging when left untreated，so don’t wait and hope that the symptoms will go away．Even if you’re unsure that depression is the issue，the troublesome behaviors and emotions you’re seeing in your teenager are signs of a problem．Whether or n ot that problem turns out to be depression，it still needs to be addressed —the sooner the better．
What does this passage mainly talk about?(no more than 4 words)
_______________________________________________________________________
Fill in the blank in Paragraph 2 with proper words．(no more than 6 words）
_______________________________________________________________________
How would a teenage feel if he or she were suffering depression?(no more than 8 words)
_______________________________________________________________________
What are the warnings of worsening depression?(no more than 15 words）
_______________________________________________________________________
What would you do if you found your child with signs of depression?(no more than 8 words)
_______________________________________________________________________

Swimming is one of those activities that can be learned early in life. Little children can learn to swim as soon as they walk. In fact, you need the same skills in walking as in swimming. However, I believe that five is the best age to learn. By five or six, a child knows fear of water, a very important thing to know. It’s wise to be afraid, to recognize true danger. Young ones understand that the water can sometimes be very dangerous.
To really benefit from swimming, every swimmer should learn          ; butterfly, backstroke, breaststroke, and crawl. I feel that one of these — the breaststroke — is different from the others, since some young swimmers use this stroke naturally, without any training.
In swimming, there are certain rules every swimmer should follow:
(1) Never swim alone! No matter how good you are in the water, don’t risk drowning by swimming alone. If you swim by yourself, with no life guards or friends with you, you may get into trouble.
(2) Don’t go beyond your abilities. Most swimmers know enough not to swim too far from the bank or the beach. Showing off by doing dangerous tricks is no good. Swim safely and you will continue to swim and alive.
(3) Don’t smoke .Swimming depends on a healthy body; good lungs are part of it.
(4) Work at any activity that builds muscles.
What is the main idea of the passage?  (no more than 10 words)
Which age is best for a child to learn swimming? ( no more than 2 words )
Fill in the blank in Paragraph 2 with proper words. ( no more than 7 words )
Why can’t you swim alone according to the passage? ( no more than 10 words)
What does the underlined word “it” probably refer to? ( no more than 3 words )

Traveling can be a way to gain life experiences, especially during Spring Break — a week long school vacation in the United States. But what if you're a student and don't have enough money for a trip? Don't worry. Here are some useful suggestions.
•Save: This probably is the most important preparation for traveling. Cut expenses to fatten your wallet so you'll have more choices about where to go and how to get there.
•Plan ahead: Don't wait until the last minute to plan your trip. Tickets may cost more when bought on short notice. Giving yourself several months to get ready can mean security（安全）and savings.
•Do your homework: No matter where you go, research the places you will visit. Decide what to see. Travel books will provide information on the cheapest hotels and restaurants.
•Plan sensibly: Write down what you expect to spend for and hotels. Stick to your plan or you may not have enough money to cover everything.
•Travel in groups: Find someone who is interested in visiting the same places. By traveling with others ________________.
•Work as you go: Need more money to support your trip? Look for work in the places you visit.
•Go off the beaten path: Tourist cities may be expensive. You may want to rethink your trip and to a lesser—known area. Smaller towns can have many interesting activities and sights.
•Pack necessary things: The most important things to take are not always clothes: Remember medicine in case you get sick and snakes I case you cannot find a cheap restaurant.
•Use the Internet: The Net can help to save money. Some useful websites include www. Travelocity. com, www. Bargains-lowest fare. com and www. Economic travel. com.
By planning sensibly, even students can enjoy the travel. Your travel experiences will be remembered for a lifetime.
What is the best title of the passage? （Please answer within 10 words.）
_______________________________________________________.
Which sentence in the passage can be replaced by the following one?
You will never forget the things happening duiring your trip.
_______________________________________________________.
Please fill in the blank in the last paragraph with proper words or phrases to
complete the sentence.（Please answer within l0 words.）
_______________________________________________________.
Which of the suggestions do you think is the best for you? Why? （Please answer
within 30 words.）
______________________________________________________.
Translate the underlined sentence into Chinese.
______________________________________________________.

阅读下列材料，从所给的六个选项（A、B、C、D、E和F）中选出符合各段落大意的最佳选项，并在答题卡上将该项涂黑。选项中有一项是多余选项。
A. Mothers and Fathers Play Differently
B. Mothers and Fathers Parent Differently
C. Mothers and Fathers Solve Problems Differently
D. Mothers and Fathers regulate Differently
E. Mothers and Fathers Communicate Differently
F. Fathers Push Limits; Mothers Encourage Security
The following are some of the most compelling ways mother and father involvement make a positive
difference in a child’s life. Children need mom’s softness as well as dad’s roughhousing.
________  This difference provides an important diversity of experiences for children. Stanford psychologist Eleanor Maccoby explains mothers and fathers respond differently to infants. Mothers are more likely to provide warm, nurturing care for a crying infant. This diversity in itself provides children with a broader, richer experience of contrasting relational interactions—more so than for children who are raised by only one gender. Whether they realize it or not, children are learning at earliest age that men and women are different and have different ways of dealing with life, other adults and their children.
________  While both mothers and fathers are physical, fathers are physical in different ways. Fathers tickle more, they wrestle, and throw their children in the air. Fathers chase their children sometimes as playful, scary “monsters”. Mothers cuddle babies, and fathers bounce them. Fathers roughhouse while mothers are gentle. One style encourages independence while the other security. One study found 70 percent of father-infant games were more physical and action oriented while only 4 percent of mother-infant ones were like this.
________  Go to any playground and listen to the parents. Who is encouraging their kids to swing or climb just a little higher, ride their bike just a little faster, throw just a little harder? Who is yelling, “slow down, not so high, not so hard!” Of course, fathers encourage children to take chances and mothers protect and are more cautious. This difference can cause disagreements between mom and dad on what is best for the child. Either of these guiding styles by themselves can be unhealthy. Joined together, they keep each other in balance and help children remain safe while expanding their experiences and confidence.
________  A major study showed that when speaking to children, mothers and fathers are different. What fathers express tends to be more brief, directive, and to the point. It also makes greater use of subtle body language and facial expressions. Mothers tend to be more descriptive, personal and verbally encouraging. Children who do not have daily exposure to both will not learn how to understand and use both styles of conversation as they grow. These boys and girls will be at a disadvantage because they will experience these different ways of exchanging ideas in relationships with teachers, bosses and other authority figures.
________  As a famous saying goes, nothingcanbeaccomplishedwithoutregulationsorstandards. Fathers stress justice fairness and duty (based on rules), while mothers emphasize sympathy, care and help (based on relationship). Fathers tend to observe and enforce rules systematically and sternly, which teach children the objectivity and consequences of right and wrong. Mothers tend toward grace and sympathy in the midst of disobedience, which provides a sense of hopefulness. Either of these by themselves is not good, but if together, they create a healthy, proper balance.

A vast dust storm that blew in from the deserts of Australia’s red centre has blanketed the country’s largest city and eastern coast in a red fog，causing widespread traffic chaos and severe flight delays.
Residents from Sydney in New South Wales to Canberra inland and towns in southern Queensland awoke to a red sky and greatly reduced visibility after the country’s worst dust storm in 70 years blew in overnight. The Sydney Harbor Bridge and Opera House were covered in the red fog and hundreds of people were reported to have breathing problems. Children，the elderly and those suffering from asthma (哮喘) or heart or lung diseases were advised to stay indoors ,as even healthy adults reported "itchy throats" and a metallic aftertaste in their mouths after walking through the thick fog.
Commuters used face masks，originally intended to protect them from the spread of swine flu, to hurry across the blocked streets on their way to work. Some schools were closed and sports activities were called off as the conditions pushed air pollution levels to 1500 times their normal levels – the highest on record.
Passengers at the busy Sydney Airport faced delays of up to six hours for international flights and three hours for domestic trips，and even some international flights were cancelled as visibility was reduced to just a few feet.
Locals，phoning radio stations to express their shock at the red dawn.” It’s like a nuclear winter morning，" tourist Peter Wilson told Daily Telegraph, "It is so terrible." adding that when he awoke the sky was "bright red" and "all the cars were covered in dirt".
The dust hanging over Sydney had largely cleared by midafternoon, although national carrier Qantas said severe delays would last all day because of direction-changed and late-running flights.
The sand storm，which measured more than 310 miles wide and 620 miles long， was caused by dust clouds blowing east from Australia’s dry places，which has been attacked by the worst drought on record. It covered dozens of towns and cities in two states as strong winds swept away tons of topsoil threw it high into the sky and carried it hundreds of miles.
What was the face mask originally intended for? (No more than 10 words) (2 marks)[
When did most residents of Sydney discover the vast storm ? (No more than 3 words) (3 marks)
What do you think the underlined wordQantas is? (No more than 3 words)(2 marks)
What is the main idea of the last paragraph ? (No more than 10 words) (3 marks)

阅读下面短文，并按照题目要求用英语回答问题·（请注意问题后的词数要求）
【1】Classroom programs designed to improve elementary school students' social and emotional skills can also increase reading and math achievement, even if academic improvement is not a direct goal of the skills building, according to a study to be published this month in American Educational Research Journal.
【2】The benefit holds true for students across a range of social-economic backgrounds. In the study, "Efficacy of the Responsive Classroom Approach: Results from a Three Year, Longitudinal Randomized Controlled Trial," the researchers looked specifically at Responsive Classroom (RC), a widely-used social and emotional learning intervention(介入方式).
【3】The study is among just a handful of randomized controlled trials that have examined the effect of social and emotional learning interventions on student achievement.
【4】"We find that at the very least, supporting students' social and emotional growth in the classroom does not interfere with academic learning," said Rimm-Kaufman, professor at the University of Virginia Curry School of Education. "When teachers receive adequate levels of training and support, using practices that support students' social and emotional growth actually boosts achievement."
【5】Math and reading gains were similar among those students who qualified for free and reduced-priced lunch and those who were not.
【6】"The success of many curricula(课程)requires that teachers use effective classroom management and develop student confidence and autonomy(自主)," said Rimm-Kaufman. "Our trial of the Responsive Classroom approach suggests that teachers who take the time to foster relationships in the classroom and support children's self-control actually promote student achievement."
【7】"In a time of intense academic demands, many critics question the value of spending time on teaching social skills, building classroom relationships and supporting student autonomy," said Rimm-Kaufman. "Our research shows that time spent supporting children's social and emotional abilities can be a very wise investment."
What’s the main idea of the passage? (no more than 10)
____________________________________________
What skills were improved according to the study? (no more than 4)
____________________________________________
How do the researchers carry out the study? (no more than 6)
____________________________________________
What do critics question about the study? (no more than 15)
_____________________________________________
What’s the purpose of the passage? (no more than 6)

Advertising is used to make something such as a product, service, or idea known to the public. Many types of advertising are used for the purpose of building brands and increasing product sales. Advertising is present everywhere in our daily life.
Print media like magazines and newspapers allows advertisements to reach their readers. Magazines include articles and images intended to attract a specific(特定的)type of consumers. Newspaper advertising is not as effective as it was before because of the appearance of other types of advertisements.
Broadcast advertising includes TV and radio messages. Traditional forms of these types of advertisements are commercials(商业广告)shown during a television program or before a movie. Product placement advertising(植入式广告)is a less obvious way to promote a product. With product placement advertising, companies pay to have their product ‘used’ by an actor or actress in the program. When you see someone in a TV show or movie using a specific brand, this is product placement.
Internet advertising is one of the new types and can be achieved in a number of ways. Flash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but a useful way of gaining your attention.
Outdoor advertising often uses advertising boards as its main way. Of course, the type of advertising also includes using cars with messages on them, or large signs placed on the sides of buses. They can also be signs in stadiums drawing the attention of large crowds.
What’s the purpose of advertising? (no more than 8 words)   (2 marks)
______________________________________________________________________
What is product placement advertising? (no more than 11 words)   (2 marks)
______________________________________________________________________
How does flash advertising draw your attention? ( no more than 15 words)  (3 marks)
______________________________________________________________________
What does the passage mainly talk about? (no more than 6 words)      (3 marks)
______________________________________________________________________

Speeding off in a stolen car, the thief thinks he has got a great catch. But he is for an unwelcome surprise. The car is fitted with a remote immobilizer, and a radio signal from a control centre miles away will ensure that once the thief switches the engine off, he will not be able to start it again.
The idea goes like this. A control box fitted to the car contains a mini-cellphone, a microprocessor and memory, and a GPS satellite positioning receiver. If the car is stolen, a coded cellphone signal will tell the control center to block the vehicle’s engine management system and prevent the engine being restarted.
In the UK, a set of technical fixes is already making life harder for car thieves. “The pattern of vehicle crime has changed”, says Martyn Randall, a security expert. He says it would only take him a few minutes to teach a person how to steal a car, using a bare minimum of tools. But only if the car is more than 10 years old.
Modern cars are far tougher to steal, as their engine management computer won’t allow them to start unless they receive a unique ID code beamed out by the ignition(点火) key. In the UK, technologies like this have helped achieve a 31% drop in vehicle-related crime since 1997.
But determined criminals are still managing to find other ways to steal cars, often by getting hold of the owner’s keys. And key theft is responsible for 40% of thefts of vehicles fitted with a tracking system.
If the car travels 100 metres without the driver confirming their ID, the system will send a signal to an operations centre that it has been stolen. The hundred metres minimum avoids false alarms due to inaccuracies in the GPS signal.
Staff at the centre will then contact the owner to confirm that the car really is missing, and keep police informed of the vehicle’s movements via the car’s GPS unit.
(Note: Answer the questions or complete the statements in No More Than 12 Words)
The remote immobilizer is fitted to a car to ____________________________________.
By saying “But only if the car is more than 10 years old”, Martyn Randall means that _____________________________________________________________.
Why modern cars are far tougher to steal?
_______________________________________________________________________.
What will the operations center do first after receiving an alarm?
_______________________________________________________________________.